Emmanuel Rodriguez
Oxnard,CA
Summary
Accomplished eCommerce Marketing Specialist with over four years of dedicated experience in Amazon SEO, strategic copywriting, and comprehensive digital advertising. Expertise includes developing and executing high-impact PPC campaigns and optimizing product listings to drive maximum product visibility and deliver measurable sales growth. Proven ability to leverage data-driven insights and advanced SEO strategies to craft compelling brand narratives and enhance target audience engagement. Thrives within fast-paced, collaborative environments, committed to deploying innovative marketing solutions that elevate brand presence and performance across highly competitive digital marketplaces.
Overview
8
8
years of professional experience
Work History
Category Coordinator
Accessory Power
09.2021 - Current
- Coordinated product launches by collaborating with cross-functional teams and managing timelines effectively.
- Utilize Helium 10 to discover keywords for titles, descriptions, bullets, A+ and PPC ads for Amazon Ads and Walmart Ad Center
- Boost product visibility and marketplace performance via Amazon PPC campaigns, while maintaining a 6.5 ROAS while utilizing a $30,000 average monthly budget
- Facilitated inventory management processes, ensuring accurate stock levels and timely replenishment.
- Cooperate with the art department and product development team to create captivating marketing elements for listings, advertising campaigns and product launches
Manager
Mr. Shrimp Seafood Market
12.2017 - 08.2021
- Provided direct and personalized customer service by actively engaging with customers, assessing their needs, and resolving customer feedback
• Structured and maintained Google and Yelp pages with accurate store information to increase online visibility
• Optimized order preparation and delivery for local businesses through effective communication and time management, while promoting additional products onto orders
• Supervised inventory of incoming stock, examined inventory, overlooked proper product placement and maintained the quality of fresh goods
Vice President
Latino Business Association
05.2020 - 05.2021
- Facilitated the transformation of an in-person club format and operations to accommodate a virtual environment that is welcoming, engaging and informative to retain existing and new members
- Liaised with the President and Executive Board to strategize and execute programs, resources and events, such as study group sessions, LBA scholarships and alumni mixers
- Partnered with various clubs to successfully organize a mid-semester Business Mixer with the Student Finance Association and American Society of Mechanical Engineers
- Compiled and delivered biweekly and end-of-semester reports of student membership, volunteering and charity efforts, for the parent organization of the United Latino Student Association
Education
Bachelor of Science - Marketing
California State University, Northridge
Northridge, CA08-2019
Skills
- Operational efficiency
- Active Listening
- Marketing strategy
- Cross-Functional Collaboration
- Sales and Trends Reporting
- Project Management
- Amazon Ads Advanced Certified
- Google Display Ads Certified
- E-commerce management
- Competitive analysis
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Spanish
Limited Working
Timeline
Category Coordinator
Accessory Power
09.2021 - Current
Vice President
Latino Business Association
05.2020 - 05.2021
Manager
Mr. Shrimp Seafood Market
12.2017 - 08.2021
Bachelor of Science - Marketing
California State University, Northridge