Emma Claire Smith

• Lead weekly team meetings to develop strategic communication plans, aligning with organizational goals and brand messaging.
• Analyze communication metrics to refine strategies and improve audience reach and impact.
• Works closely alongside nonprofits, ministries and small businesses to conduct organizational health audits for clients.
• Conduct keyword research to optimize content for search engines.
• Develop and maintained on-page SEO strategies for various web pages.
• Collaborate with creative teams to develop compelling ad copy and visuals, while monitoring budget allocation and providing analytical insights to inform campaign adjustments.

• Managed social media accounts across platforms including Instagram, Facebook, Pinterest, and LinkedIn.
• Specialized in ad performance analysis and review to enhance visibility.
• Established online identities and implemented branding strategies to improve client perception.
• Coordinated text-based marketing efforts via Community and collaborated with vendors for custom apparel.
• Researched and developed strategic growth plans for various social media platforms.
• Oversaw a team of interns, delegating tasks to ensure effective project execution.

• Created, curated, and managed multiple social media platforms for an all-women's non-profit boutique to transform communities locally and globally.
• Specialized in boosting online engagement, customer representation, and promoting content that drives tangible sales, both online and in-store.
• Oversaw a team of social media coordinators at various locations within the company.
• Collaborated with local, mission-driven organizations to navigate the impact of social media in furthering one's mission.

• Coordinate and lead weekly programs for students and staff.
• Serve as a liaison with state capitol contacts and legislators for classes across the U.S.
• Oversee registration, rosters, and coursework requirements.