Veteran Sales Manager offering 14 years of experience in sales leadership. Establishes clear goals and helps team members reach new levels of success in revenue generation and customer acquisition.
Overview
17
17
years of professional experience
Work History
Senior Sales Manager
Burgeon Hotel Group
Los Angeles, CA
05.2023 - Current
Directed sales support staff in administrative tasks to help sales reps close deals. Managed a team of 4 individuals
Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
Communicated with venue personnel to coordinate event logistics.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Senior Sales Manager
Hersha Hospitality Management LP
Santa Monica, CA
12.2021 - 05.2023
Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
Captured and completed sales with customer-savvy quotes, proposals and contract management with companies such as Riot Games, UCLA Health, Roku, Oracle, Suffolk, Sensei Wellness and much more
Business Travel Sales, LNR contract negotiations and account maintenance, Corporate, SMERF, Entertainment.
Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
Food & Beverage, Meeting Space & Event Sales
Heavy Production & Entertainment sales
Director of Procurement /Sales
New Wave Converting
Fontana , CA
06.2019 - 12.2021
Drove operational improvements which resulted in savings and improved profit margins. Sales grew 22% from previous year under new SOP's.
Managed quality assurance program, including on-site evaluations, internal audits and customer satisfaction program
Responsible for procurement of over two millions pounds of raw material that is distributed between two warehouse locations in Fontana, California
Built, trained and managed sales and operational teams to carry out sales initiatives and reach objectives
Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base
Visited clients/ attended trade shows all across country while actively building sales funnel and promoting New Wave Converting
Coached employees in successful selling methods and encouraged cross-selling to drive revenue
Reduced expenses by effectively negotiating contractor prices, terms and service agreements
Performed monthly reconciliation of open purchasing orders.
Director of Sales & Marketing
Interstate Hotels & Resorts
11.2018 - 09.2019
Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity
Extensive usage of IHR1, STAR, Market vision tools, LATCB Portals
Ensure smooth sales process for accounting team and sales department
Collaborated with internal teams and suppliers to evaluate costs and to make sure that GL was in line each month with ownership & corporate expectations and make sure to achieve profit targets
Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings
Worked diligently to resolve unique and recurring complaints as hotel was in renovation from end of 2018 and majority of 2019 by promoting loyalty and enhancing operations
Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation
Targeted prospects in other territories through careful research of competitor products, services and trends
Sales Manager
Hilton Orange County/Costa Mesa
09.2017 - 11.2018
Built relationships with customers and the community to establish long-term business growth
Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices
Contacted customers by phone and email in response to inquiries
Attended sales training camp and brought best practices leadership back to the company
Promptly resolved all customer requests, questions and complaints
Markets included the following SMERFE, Sports, Association and Tour & Travel
Sales Manager
DoubleTree By Hilton Downtown Los Angeles
12.2016 - 08.2017
Work directly with Los Angeles Tourism and Convention Bureau
Supported sales team in writing proposals and closing contracts
Booked 182% of sales goal for Q2-Q4
Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices
Built relationships with customers and local community to establish long-term business growth
Promptly resolved all customer requests, questions and complaints
Responsible for SMERFE and Sports Markets
Brought in more than $168,000 in sales in less than 3 months
Sales Specialists/ Executive Meeting Manager
Sheraton Grand Los Angeles
02.2011 - 01.2017
PMS Systems Management (Light speed, Galaxy, ISAC, Delphi)
Know comp set top accounts, decision makers, and rates and have the experience history to move the business
National & Global Accounts Management
RFP'S, Client & Vendor Relationship
Group Sales, Catering Sales
Delphi
Knowledge of Rim Hospitality & Starwood Hotels SOP's and contracts
Prepare a sales strategy that when implemented, will close sales on a local, regional and national level
Built relationships with customers and local community to establish long-term business growth
Attended sales training camp and brought best practices leadership back to share with the company/ sales team
Promptly resolved all customer requests, questions and complaints
SALES MANAGER
Holiday Inn Express
12.2006 - 06.2009
SMERF/Corporate PMS Systems Management (Opera 4.2) National & Global Accounts Management MANAGEMENT RFP'S, Client & Vendor Relationship Heavy Data Entry Group Sales Prepare a sales strategy that when implemented, will close sales on a local, regional and national level
Assistant Opera & Sales Logics Inventory Control Knowledgeable in yield management, hotel budgets, and hotel computer programs
Planned and directed staff training and performance evaluations
Developed a comprehensive training program for new sales associates
Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices
Education
Associates - General Education
Mt. San Antonio College
Walnut, CA
2004
High School Diploma -
Walnut High School
Walnut, CA
2001
Skills
Strong interpersonal skills
Catering, SMERF, Corporate and Business Travel Sales
National & Global account management
Able to effectively manage and direct team & staff while on business travel
Extensive personal network
Event management
Operations
Sales training and leadership
Vendor management
Business development and planning
Pipeline development
Sales forecasting
Business networking
POS Systems and software programs such as Lanyon, Cvent, Agency 360, Demand 360, Delphi, ISAC and Opera
Business Head (Chief Strategic Officer) at Burgeon Verticals Private LimitedBusiness Head (Chief Strategic Officer) at Burgeon Verticals Private Limited
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