Emmet Wright
Seattle
Summary
Ambitious, creative advertising professional with a track record of leading successful campaigns and innovative partnerships. Experience on both sides of the pond, passionate about brand storytelling and eager to be on the pulse of what's next. Experience in a variety of industries, with a willingness to always learn more and grow my skillset.
Overview
10
10
years of professional experience
Work History
Business Supervisor + Creative Partnerships
Mekanism
06.2024 - Current
- Account lead for Amazon Kids+, Del Monte, PEMCO Insurance, Meiomi wines
- Partnerships for clients including Charles Schwab, JOYBA bubble tea, Alaska & Hawaiian Airlines
- Owning client relationships, developing deep understanding of client industries to provide agency perspective and strategic input
- Driving day-to-day process including timelines, delivering creative work, scoping and account financials
- Managing meeting flow, ensuring all necessary info and materials are included
- Led productions from product photoshoots to full-length TV spot video shoots, owning the process and managing clients on set
- Proactively pitched JOYBA x KATSEYE partnership stemming from personal relationship with Interscope Records, placing product in the girl group's music video resulting in 78M views to date (#1 trending on YouTube), 1,700% increased brand social engagement and additional organic posts from the talent
Brand Manager + Creative Partnerships
Mekanism
04.2021 - 05.2024
- Account support for Alaska Airlines, GoodRx, MOD Pizza, Cupcake Vineyards and more
- Awards include New York Festivals, The Drum, shortlist for Webby
- Developed Creative Partnerships department in collaboration with Managing Director, offering a new service to clients, encouraging brands to step into pop culture and tap into the zeitgeist
- Led partnership between Alaska Airlines and Care Bears, assisting in an 11% brand lift in target Bay Area audience
- Pitched and managed Cupcake Vineyards x Love Is Blind partnership with Netflix, resulting in a record-breaking ad completion rate on the streamer's platform and soldout product in 24 hours
Account Executive
Kiterocket
08.2019 - 03.2021
- PR lead for brands including Seattle area Hyatt, Hilton, Westin and W hotel properties and the Washington State Fruit Commission
- Pitched to national press outlets to secure earned media coverage in top tier publications like Travel + Leisure, Condé Nast Traveler, Martha Stewart Living and more
- Coordinated influencer trips to our client's properties by developing relationships, negotiating fees and deliverables, planning activities with local partners, resulting in increased social media visibility for brands
- Ghost-wrote blogs to increase SEO, creating audience-tailored content in the brand's tone of voice
PR Assistant
IPR LONDON
03.2019 - 08.2019
- Contract fashion publicist for Happy Socks, Hunza G swimwear, Monki, PAIGE Denim, SOREL and VIU eyewear
- Managed team of 8-12 interns, responsible for delegating work and schedules
- Through relationships with celebrity stylists, landed product on top-tier influencers including Dua Lipa, Kate Moss, Kim Kardashian, resulting in product selling out, increased number of press clippings and social following
- Secured coverage in VOGUE, Elle, Harper's BAZAAR and all major fashion publications
- Managed The Yard Shoreditch event space, working as the on-site contact for events with BTS, Nandos and Samsung
Fashion Assistant
PURPLE PR
01.2018 - 07.2018
- 30 day internship followed by paid freelance role, working on DKNY, MCM, Moncler and Buccellati jewellery
- Managed all fashion samples, ensuring pieces were delivered to magazine offices and photoshoots across the globe
- Proactively pitched product to British and European fashion media and gifted product to key press, influencers and celebrities to increase social visibility
- Helped grow Buccellati's relationship with global superstar Rihanna and award-winning actress Olivia Colman, working closely with talent teams to secure VIP dressing opportunities
- Planned MCM activations around the 2018 World Cup including a partnership with Manchester United, in-store event, limited edition football product and GQ Style cover
- Worked womens and mens fashion week shows, ensuring key press attendance and managed backstage operations
PR / Production
Freelance
09.2015 - 08.2019
- Various freelance gigs, contract roles and interships throughout my time in London in the fashion & entertainment industries
- Assisted stylists on shoots for Tatler, Wonderland, LOVE magazine, British Vogue and more, working with talent including Margot Robbie, Debbie Harry, Charli xcx and more
- Worked events including countless London Fashion Week shows, Louis Vuitton SS16 party, Alexa Chung brand launch, Oxfam fundraiser and many more
- Production coordinator on Tim Walker Sunday Times Style shoot, leading partnership with Sanrio to include Mr. Men characters in the creative at photographer's request
- Managed House of Holland x Centrepoint charity collaboration, running point on collaboration with Pamela Anderson
- Fashion Department at the Graham Norton Show, prepping wardrobe for A-list talent including actors, performers and more
Education
Master of Arts - Communications
WSU, Edward R. Murrow College of Communications
12-2022
Certification - Digital Marketing
University of Washington, Foster School of Business
05-2021
BA (Honours) - Fashion Public Relations
University of The Arts London
03-2019
Skills
- Brand Oversight
- Client Relations
- Strategic Partnerships
- Production Coordination
- Creative Management
- Social & Influencer
Timeline
Business Supervisor + Creative Partnerships
Mekanism
06.2024 - Current
Brand Manager + Creative Partnerships
Mekanism
04.2021 - 05.2024
Account Executive
Kiterocket
08.2019 - 03.2021
PR Assistant
IPR LONDON
03.2019 - 08.2019
Fashion Assistant
PURPLE PR
01.2018 - 07.2018
PR / Production
Freelance
09.2015 - 08.2019
Master of Arts - Communications
WSU, Edward R. Murrow College of Communications
Certification - Digital Marketing
University of Washington, Foster School of Business
BA (Honours) - Fashion Public Relations
University of The Arts London
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