Strategic Account Executive with proven success increasing sales and revenue through developing loyal client relationships. Articulate communicator with exceptional skills in client management and development. Known for understanding customer needs and delivering effective solutions.
Overview
7
7
years of professional experience
Work History
Account Executive
Nexstar Broadcasting - CBS Affiliate
Raleigh-Durham, NC
10.2020 - Current
Achieve recognition as one of the top billers and new business sales representatives, contributing over a million dollars annually
Strategically upsell current accounts by identifying and capitalizing on opportunities that align with client needs, resulting in increased account value
Proactively cultivate and manage client relationships, maintaining a portfolio of 10-15 clients while actively prospecting new businesses in a top 25 market
Execute daily cold calling to generate new leads, ensuring a continuous influx of potential clients and maintaining a robust sales pipeline
Demonstrate expertise in the broadcast and digital landscape through continuous learning, staying informed about industry trends, and leveraging this knowledge to provide clients with optimal solutions
Utilize a diverse set of platforms, including CTV, email marketing, broadcast TV, local lifestyle shows, and geofencing, to consistently generate new leads and enhance clients' marketing reach
Account Executive
Nexstar Broadcasting - ABC/CW Affiliate
Henderson, KY
06.2019 - 10.2020
Generated $100,000 in new business in my first year
Execute daily cold calling strategies to generate new leads, ensuring a continuous influx of potential clients and maintaining a robust sales pipeline
Demonstrate expertise in the broadcast and digital landscape through continuous learning, staying informed about industry trends, and leveraging this knowledge to provide clients with optimal solutions
Specialize in broadcast TV and digital platforms, providing clients with comprehensive solutions tailored to their specific advertising needs.
Marketing Associate
Indiana Farm Bureau Insurance
Evansville, IN
01.2019 - 06.2019
Proactively managed and maintained the client list for an insurance agent, ensuring compliance with necessary documentation for insurance policies
Facilitated seamless bill payments and upheld meticulous record-keeping to efficiently manage the agent's book of business
Successfully enhanced client engagement and satisfaction through diligent oversight of documentation and payment processes
Marketing & Communications Internship
Evansville Otters, LLC
Evansville, IN
01.2018 - 08.2018
Developed comprehensive scripts, promotional schedules, and pre-game schedules for each game, ensuring a seamless and well-coordinated promotional experience
Solely responsible for maintaining and managing all Evansville Otters social media platforms, enhancing the team's online presence and engagement
Orchestrated the coordination and execution of in-game promotions, enhancing the overall fan experience during events
Successfully forged partnerships with local businesses, resulting in increased ad revenue and broader community support
Played a pivotal role in the efficient execution of in-game promotions, enhancing the overall entertainment value for spectators
Marketing Internship
Media Mix
Evansville, IN
05.2017 - 08.2017
Contributed to media buying activities for a diverse clientele, including both national and local companies, during my internship at Media Mix
Played an active role in weekly meetings, where I participated in discussions to foster the development of strong and enduring relationships with clients
Collaborated on the production of multiple TV commercials, contributing to the successful execution of advertising campaigns
Collaborated with company executives to identify and implement effective marketing strategies across multiple local broadcast stations, contributing to the development and execution of impactful campaigns.
Education
Bachelor of Science - Marketing
University of Southern Indiana
Evansville
04-2019
Associate of Science - Sports Marketing
University of Southern Indiana
Evansville, IN
04-2019
Skills
Relationship Building
Business Development
Account Management
Communication Skills
Strategy Implementation
People Skills
Teamwork
Time management
Determined
Hard Working
Active Listening
Microsoft Office
Training & Development
Affiliations
Collegiate Athlete 2015
Gamma Phi Beta Alumna
Timeline
Account Executive
Nexstar Broadcasting - CBS Affiliate
10.2020 - Current
Account Executive
Nexstar Broadcasting - ABC/CW Affiliate
06.2019 - 10.2020
Marketing Associate
Indiana Farm Bureau Insurance
01.2019 - 06.2019
Marketing & Communications Internship
Evansville Otters, LLC
01.2018 - 08.2018
Marketing Internship
Media Mix
05.2017 - 08.2017
Bachelor of Science - Marketing
University of Southern Indiana
Associate of Science - Sports Marketing
University of Southern Indiana
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