Emmy Spahr

• Advertiser Perceptions advisors are industry authorities with hands-on experience and research-based knowledge of the evolving advertising landscape — digital, social, programmatic, CTV, OOH and traditional channels.
• Partners with clients to uncover challenges and develop data-driven solutions based on their specific needs and objectives.
• Advisory members work to provide advertising industry expertise enable effectively analysis accurately interpreting insights produced for our clients, serving actionable solutions at a senior management level.
• Collaborates with internal teams to develop comprehensive research studies and provide intelligence to interpret their results

• Developed and executed annual marketing strategies to drive advertising revenue growth from partners
• Drove co-marketing and sales enablement efforts for partnerships and application programming interface (API) go-to-market strategy with partners, including retail platforms and agencies
• Led critical collaboration across various teams, including executive leadership, sales, product marketing managers, brand marketers, in-house designers, copywriters, corporate communication, and event managers
• Collaborated closely with Product Marketing and Partner Development to create and execute joint business programs and roadmaps, resulting in significant revenue growth and improved efficiency in advertising revenue generation from partners.

FY24 /Time in Role:

• Successfully manages a team of 5 partner marketing managers, ensuring effective collaboration and productivity.
• Coordinated and executed 12 co-marketed events, strengthening partner relationships, and driving revenue.
• Led marketing Go-To-Market (GTM) efforts with 15 API partners.
• Achieved a 25% year-over-year (YoY) growth in joint business programs, demonstrating consistent progress and impact.

FY23 2023 (May 22 - Jan 23):

• Successfully executed 25+ co-marketing events with partners, driving brand exposure and customer engagement.
• Orchestrated 15+ live sponsorships and industry attendance, boosting brand presence at key events.
• Conducted 11 webinars for partners and their clients, providing valuable insights and generating leads.
• Facilitated 8 agency "media days" and training sessions, enhancing partner relationships and knowledge sharing.
• Spearheaded 50+ product launches for partner cohorts, expanding product reach and sales.

• Built, defined, and executed product strategies and go-to-market materials
• Collaborated cross-functionally to develop, deploy, sell, and measure all aspects of product
• Owned relationships and specifications with technology partners, analyzed marketplace and vendor capabilities, refined roadmaps, and managed commercial business model to drive EBITA and profitability.
• Achieved remarkable results, including a 104% growth in the network from November 2020 to October 2021. Owned all sales support materials and digital strategy for the product with advertisers and retailers. Managing the profit & loss (P&L) and product revenue, set pricing strategies, forecasted demand, and tracked sell-through and goal achievement, achieving a 97% sell-through rate and surpassing premium cost per thousand (CPM) goals by 35% during year 1. Contributions significantly contributed to the digital division's revenue in fiscal 2021 and delivered high EBITA, resulting in impressive growth and profitability for the organization.
• Worked closely with organizational leadership and board of directors to guide operational strategy.

• Successfully developed marketing strategies that resulted in a 20% increase in brand awareness and a 15% improvement in lead generation.
• Competitive Intelligence: Built a robust competitive intelligence framework, enabling the organization to make data-driven decisions and maintain a competitive edge in the market.
• Customer and Market Insights: Analyzed customer and market insights to help drive decision to position as Clean Room technology and not a CDP
• Chief Copywriter for website and sales materials

• Shaped the success of advertising products by developing comprehensive product launch plans, empowering sales channels with effective positioning, and providing industry expertise to guide product suite and future roadmap, resulting in significant improvements in product launches, customer satisfaction, sales effectiveness, and revenue growth for Quantcast.
• End-to-End Product Launch Plans: Developed and executed end-to-end advertising product launch plans, resulting in 30% increase in successful product launches within the first year.
• Customer Intelligence: Leveraged customer insights to create data-driven positioning strategies, leading to 25% improvement in customer satisfaction and retention rates.
• Sales Enablement: Provided essential training and development for commercial teams, resulting in 20% increase in the effectiveness of sales channels.
• Collateral Development: Led the creation of compelling internal and external collateral, contributing to 15% improvement in customer engagement and understanding of our products.
• Industry Expertise: Offered deep industry knowledge to position our product suite effectively, leading to 10% increase in market share and revenue growth.
• Q Academy: Established Q Academy, a pioneering training program for marketers, educating over 500 professionals in the digital advertising ecosystem and emerging trends such as AI and Programmatic mechanics.

• Successfully led programmatic media and partnerships efforts across the agency, resulting in a 200% increase in programmatic revenue within the first year.
• Drove programmatic media and partnerships by championing self-serve programmatic buying across all North American offices and clients, establishing best practices and procedures, managing team performance, and representing Razorfish as an authority on addressable media in the marketplace (POVs & white papers/panelist/speaker), contributing to significant revenue growth, operational efficiency, and enhanced market positioning for Razorfish.
• Spearheaded the adoption of self-serve programmatic buying across all North American offices and clients, achieving a 30% + increase in efficiency and cost savings.

Led the programmatic team and overseeing addressable media and precision targeting strategy for Coca-Cola, 1 800-Contacts and Walmart.

• As Member of the MediaVest Digital Leadership Council, developed a programmatic playbook for Coca-Cola's annual planning. These efforts led to improved campaign performance, enhanced relevance, and a stronger strategic position for Coca-Cola within the digital advertising landscape.
• Programmatic Leadership: Led the programmatic team, achieving an increase in programmatic campaign performance and efficiency for Coca-Cola.
• Digital Leadership Council: As a member of the MediaVest Digital Leadership Council, contributed to shaping the agency's digital strategies and innovation initiatives, helping MediaVest stay at the forefront of digital advertising.
• Addressable and Precision Targeting: Oversaw the development and execution of addressable and precision targeting strategies, resulting in a 15% improvement in ad relevance and engagement.