Ena Calic

• Leading creative work for social content and campaigns based on client objectives for Zalando EMEA, Indeed EMEA, and American Eagle (EMEA, APAC, LATAM) with asset delivery across multiple markets and platforms

• Scheduling and managing social roll-out plans across IG, TikTok, Pinterest, Snapchat, YouTube, and Facebook
• Delivering 360 seasonal campaigns (Autumn/Winter, Spring/Summer, Pride, CyberWeek, Holidays, Brand Partnerships)
• Collaborating with Creative, Media, Strategy, and Analytics teams on Google, Meta and TikTok ads manager to enhance client deliverables
• Leading teams to analyze metrics, optimize strategies, and manage pre/post-production, UGC, talent contracts, logistics, and asset management

•Manage social media for brands and proficient in using tools like Dash Social and Sprout to boost engagement and streamline processes
• Analyze engagement metrics to optimize strategies and adjust content tactics for better performance
• Collaborating on media reporting and asset transcreation with client market teams
• Liaising with legal and finance departments as needed

Production & Campaign Execution for Royal Canin (Global)

• Delivered a global campaign with 700+ assets in 2.5 months, including films, social videos, banners, retouched imagery, visual design, and brand guidelines.
• Managed video post-production workflows, ensuring brand alignment and a solution-oriented approach with suppliers.
• Collaborated with agency teams to align process, brand aesthetics, and delivery with the brief.
• Tracked projects in WorkBook and coordinated DAM and transcreation for 33 countries.
• Managed supplier relationships, negotiated costs, resolved issues and provided daily reports to leadership.
• Handled budgets, timelines, campaign costs, and invoicing.
• Worked with global AD to develop and execute paid communication plans.

Startup Growth: Worked with Finnish startup Boksi.com to scale across Europe, securing new clients and driving growth.

Business Development: Managed business development for Scandinavian performance marketing agency N365, which was key in signing major clients like Tourism Seychelles

•Coordinated digital marketing efforts across Google, Meta, and HubSpot.
•Conducted negotiations with prospects and clients in FMCG, finance, tourism, and retail sectors (e.g. Visit Dubai)
•Led pitches, negotiated budgets, and managed contracts and timelines using Pipeline and Salesforce.
•Provided market research and campaign consultancy, including strategy, visuals, channels, and production coordination.

Campaign management and production for Heineken & Fortenova Group

• Developed advertising, brand positioning, and PR campaigns across TVC, OOH, radio, digital, and print.
• Managed meetings, briefs, reviews, and presentations.
• Coordinated with production houses and vendors for efficient resource management.
• Conducted market research, managed budgets, timelines, and invoicing.
• Prepared materials for international marketing competitions.
• Tracked project progress using WorkBook software.
• Executed 360-degree campaigns including packaging, branding, localization, websites, and media buying.

Campaign Management & PR Consulting for Tommy Hilfiger, Reebok EMEA, BMW, Calzedonia and more

• Devised PR strategies across TVC, OOH, radio, digital, and print
• Managed strategy development, market research, brand positioning, and media buying.
• Managed budgets, timelines, campaign costs, and invoicing.
• Executed performance marketing and KPI planning.
• Managed marketing on Facebook, Instagram, LinkedIn, Google Ads, and MailChimp.
• Oversaw social media, including scheduling and content design.
• Organized events and press days.
• Delivered projects in PR localization, media buying, influencer marketing, brand positioning, and store openings.