Enci Peng
Gas City,IN
Summary
A dedicated student driven by the principles of marketing strategy, business management, and entrepreneurial initiatives. Through rigorous academic training, I've garnered a deep understanding of brand enhancement, market dynamics, and effective management practices. My studies have instilled in me the ability to conceptualize innovative solutions tailored to diverse business scenarios. Currently seeking opportunities to apply and expand upon these skills in real-world settings, with an emphasis on fostering growth, elevating brand visibility, and addressing entrepreneurial challenges.
Overview
4
4
years of professional experience
Work History
Cashier/Delivery Driver
China One/Family Business
01.2020 - Current
- Operated cash register for cash, check and credit card transactions.
- Worked flexible schedule and extra shifts to meet business needs.
- Helped customers complete purchases, locate menu items.
- Completed on-time deliveries by choosing best and most efficient routes.
- Operated vehicle safely in highly congested areas with no traffic violations.
- Completed rush deliveries on tight timetables to satisfy customer needs.
- Deliver orders to customer doorsteps and business offices.
Social Media Content Creator
Personal Business
01.2021 - Current
- Amassing a total of over 400,000 followers across multiple digital platforms.
- Audience Growth: Created and boosted @worldof_familyguy from 0 to 204,000 followers within 24 months through strategic content planning and user engagement. Implemented a content strategy that increased follower interaction by 60% through polls, stories, and reels.
- Monthly Views: Consistently achieved 10-12 million views per month on @worldof_familyguy through strategic content creation and audience engagement initiatives, maximizing visibility and enhancing page vitality.
- Estimated Audience Size (via Meta Business Suite): 225 Million - 265 Million
- Instagram Reels Bonus Play Program: Handpicked for the exclusive "Instagram Reels Play," an invite-only bonus program designed to monetize and reward standout reels content. This recognition not only underscores my content creation prowess but also places me among a select group of digital creators acknowledged by Instagram for their significant contributions to the platform.
- Successful Page Sale: Sold the Instagram page @worldoffamilyguy with a robust following of 400,000, demonstrating effective page management and follower engagement to generate tangible fiscal value.
- Most Recent Paid Promotion for @familyguyexperience: Executed a strategic paid promotion campaign for @familyguyexperience utilizing the @worldof_familyguy platform. Crafted and disseminated engaging promotional content, reaching 100k views/impressions, which translated into a 2k increase in followers/engagement for @familyguyexperience over 4 days.
Education
Bachelor of Arts - Marketing, Management, Entrepreneurship Minor
Taylor University
Upland, IN05.2025
Skills
- Microsoft Excel
- Microsoft Word
- Microsoft Outlook
- Google Docs
- Microsoft PowerPoint
- Social Media Expertise
- GitHub
- Video Editing
Languages
Chinese (Fluent)
English (Native)
Timeline
Social Media Content Creator
Personal Business
01.2021 - Current
Cashier/Delivery Driver
China One/Family Business
01.2020 - Current
Bachelor of Arts - Marketing, Management, Entrepreneurship Minor
Taylor University
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