Eninja Jackson
Liberty Hill,TX
Summary
Accomplished professional with expertise in experiential marketing and strategic business development. Focused on leveraging data-driven insights to enhance marketing effectiveness and achieve measurable revenue outcomes in the healthcare sector. Dynamic account specialist recognized for creating impactful marketing initiatives in B2B healthcare. Known for exceptional leadership and strategic thinking, driving significant revenue growth while managing immersive brand experiences that resonate with healthcare providers and consumers.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sr. Account Specialist / Director-Experiential Mktg & Strategy
Evolus, Inc.
11.2020 - Current
- Created strategic marketing initiatives and marketing immersions in B2B initiatives with healthcare providers, expanding product portfolio usage via increased practice visibility, new patient acquisition, and custom marketing programs nationally.
- Led the development and execution of immersive brand experiences, managing both in-person and virtual engagements to foster consumer and HCP loyalty and reinforce brand values.
- Designed and implemented an annual experiential roadmap aligned with cross-functional goals, generating over $3M in incremental revenue from digital innovation launches since April 2023.
- Strategically managed national event programs, including Evolus Bus activations and aesthetic-focused trade shows, overseeing venue sourcing to full-scale production, ensuring flawless execution and ROI measurement.
- Directed internal and external stakeholder collaboration, fostering creative ideation and cohesive brand storytelling across experiential touchpoints.
- Mentored a team of sales representatives, enhancing performance through structured onboarding, project alignment, and field training.
- Developed measurement frameworks and delivered post-event impact analysis to executive leadership, leveraging KPIs and participant feedback for continuous improvement.
- Recognized as a President’s Club Winner (2021) for consistently exceeding sales quotas across 500+ aesthetic provider accounts, achieving multi-million-dollar revenue performance quarterly.
Regional Business Development Director
Carter Healthcare
07.2019 - 11.2020
- Oversaw marketing representatives and built community relations with healthcare facilities to ensure patient growth in the home health division, achieving a 109% increase in referral volume.
- Responsible for referral compliance and coding approval.
Executive Community Liaison
Capitol Home Health/Hospice
12.2018 - 07.2019
- Managed business development and community liaison relationships in daily referral procurement.
- Oversaw community relations with hospitals, nursing homes, skilled nursing facilities, and medical practices, ensuring effective growth and development of the hospice division, contributing to a 200% growth during tenure.
Director of Sales - North America
Stitch Lab LA
01.2018 - 03.2019
- Handled all B2B sales with medical practices for their medical apparel/branding needs.
- Created and implemented sales strategies and processes for onboarding the sales force, guiding, and supervising marketing efforts and strategies to grow the Stitch Lab medical apparel brand.
Sr. Business Development Manager/ Field Training Manager
Allergan, Inc.
01.2014 - 02.2018
- Achieved 100%+ in quarterly attainments in B2B sales with aesthetic healthcare providers and medical practice/spa owners, generating $3.4MM+ in revenue for the Facial Aesthetics Division annually.
- Managed 400+ new and potential physician accounts in South FL, promoting and closing lucrative sales of various facial aesthetic products while providing business intelligence to grow each client's business.
- Promoted to position for superb support of South FL sales teams, managing the sales pipeline and successfully closing sales and business acquisition of client accounts for six major product brands.
- Trained, coached, and mentored new colleagues on inside sales and business expansion methods.
- Recognized as #1 or #2 sales leader out of 40 representatives in 2014 and 2015.
Medical Support & Authorization Supervisor
A&P Quality Care
11.2012 - 02.2014
- Direct Business-to-Business medical supply marketing and referral management for referral reimbursement via ICD-9 monitoring/compliance.
- Processed and scheduled medical equipment/device deliveries directly to patients, generating $500K+ in insurance-reimbursed revenue.
Education
Bachelor of Science - Healthcare Management/Administration
South University
Austin, TX06-2019
Associate of Science - Medical Technology
Everest Institute of Technology
Austin, TX05-2006
High School Diploma - Diploma of Medical Technology
Round Rock High School/McNeil High School
Austin, TX05-2002
Skills
- MS Office
- Salesforce
- CRM
- SAP
- Tableau
- Ikonik
- VEEVA
- Aesthetic EMR platforms
Affiliations
Culture and Belonging & ERG Adboard leader
Multiple President's Club Award Winner
Performance Driver Award and Recognition
Languages
English
Professional
Spanish
Professional
Accomplishments
- Multiple-year President's Club Winner
- Performance Driver Nominee
- Specialist Rep of the Year
Certification
- ICD-10
- ICD-9
- HIPAA
- OSHA
- BLS
References
References available upon request.
Timeline
Sr. Account Specialist / Director-Experiential Mktg & Strategy
Evolus, Inc.
11.2020 - Current
Regional Business Development Director
Carter Healthcare
07.2019 - 11.2020
Executive Community Liaison
Capitol Home Health/Hospice
12.2018 - 07.2019
Director of Sales - North America
Stitch Lab LA
01.2018 - 03.2019
Sr. Business Development Manager/ Field Training Manager
Allergan, Inc.
01.2014 - 02.2018
Medical Support & Authorization Supervisor
A&P Quality Care
11.2012 - 02.2014
Bachelor of Science - Healthcare Management/Administration
South University
Associate of Science - Medical Technology
Everest Institute of Technology
High School Diploma - Diploma of Medical Technology
Round Rock High School/McNeil High School
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