Eno Amasi Maycock

An accomplished, dynamic and results-driven academic leader (currently the Director of the Coventry University MBA Programs and CPD Programs which the West Midlands Police Leadership Programme is part of). I am also an Associate Professor within the College of Business and Law) with over 21 years of within UK HE sector/Universities, bringing in a wealth of experience in executive and transnational education, curriculum development, governance and strategic program oversight. Demonstrated expertise in managing diverse portfolios, fostering global partnerships, and advancing school, faculty and institutional priorities. With an extensive background and experience in data and people driven Human Resource Management, Talent and Organisational Development, Organisational Behaviour and Misbehaviour, Performance and Reward Strategies, Governance and Oversight, Team Leadership and Development, Leadership Continuity, Public Sector Pay and Capacity Development Reforms, and Entrepreneurship, Diversity, Gender and Women in public/private sector Leadership, Change Management, Influencing and negotiation as a Leader, Positioning and Branding as a Leader. I bring a holistic approach to academic leadership, with proven record of leadership, capacity-building initiatives, and implementing innovative academic solutions, winning grants and bids in higher education. My skills set spans Strategic Leadership & Vision, Curriculum Development, Transformation & Innovation, Transnational Education, Executive Education & Apprenticeship Training, Stakeholder Engagement and Social Impact, Networking, and Applied Research. I have successfully supervision of 100+ master’s dissertations and 12 PhD [co-supervision].

• Since taking on the Executive Director of the MBA role in March 2020, I grew the MBA student numbers by over 1001% from 51 students on the MBA programme in March 2020 to 571 students across all portfolios (FT, PT, Online, Poland campus, Senior Leader MBA Apprenticeship, Top Ups, and TNEs/Distance MBA).
• Led in the design and set up of the MBA top up options for the financial professional bodies– ACCA, CIMA, CPA and CII (we now have 67 students on this pathway).
• Currently leading the West Midlands Police Programme with a growing number of learners across 4 cohorts.
• Co-Led and worked with the team that won the MoJ contracts, the DCMS contract, and the Herefordshire Council, Blakemore (Oct 2021, May 2022, Jan 2023 and Jan 2024), Netapp (Jan 2022 and 2023) contracts worth over £600,000.00.
• Fostered and developed more than 2 new strategic level collaboration with organisations who now promote our programmes – (MoJ, Be Ready Group, 4 West Midlands NHS Trusts, West Midlands Air Ambulance).
• Expanded our current portfolio of MBA pathways by developing 2 new MBA courses – (MBA Public Administration and the MBA in Global Trade and Investment for Commonwealth).
• Developed a new strategic level collaboration with the Ministry of Defence (MoD).
• Designed 5 new delivery models and the contextualised strategy in 2022 for the delivery of the MBA to ensure we met the unique needs of our growing numbers and clients demands.

• CIPD – Chartered Institute of Personnel and Development (Chartered Member)
• CMI – Chartered Management Institute (Chartered Member)
• ILM – Institute of Leadership and Management (Fellow)
• WBI – World Business Institute (Fellow)

• Maycock, et. al. (2024) - Empowering Future Leaders through Global Education: Enhancing Student Exchange, Leadership Development, and Capacity-Building. Roundtable Discussion with 21 Vice Chancellors from Nigerian Universities during their 3-day visit to Coventry University. December 2024.
• Panel Member – Coventry University Black History Month Celebration Event – Reclaiming Narratives. 29th October 2024. Published in Coventry University Blog.
• Maycock, et. al. (2024) Navigating the New wave of Technology. Pp. 20 – 25, April 2024 AMBA & BGA Panel Debate, published in the Ambition Magazine.
• Maycock, et. al. (2023) The Right Tools for the Job. Pp. 20 – 25, October 2023 AMBA & BGA Panel Debate, published in the Ambition Magazine.
• Maycock, E. & Salawuadeen, I. (2014) An Examination of Employees Reward Preference: A Case Study of Premier Bank’s Reward Strategy. The International Journal of Business and Management
• Maycock, E. (2014) Performance Based Pay: A Study of 2 Nigerian Financial Institutions. The International Journal of Business and Management
• Maycock, E. & Amasi, O. (2015) Examining the Link between Psychological Contract Violation and Employee Commitment – A Study of a Nigerian Mortgage Bank. Research Journal of Social Science and Management
• Beta, K., Maycock, E., Nagaraji, S. & Enang, I. (2024) Digital Transformation in Supply Chain Management: Enhancing Social Welfare in the Garment Industry – A Customer Perspective. Presented at the September 2024 BAM Conference, UK.
• Maycock (2022) PRP and its link with Research Oriented: A critical examination of the UK HE Sector. The 58th MBAA Annual Conference, which took place between the 23rd & 25th of March 2022 in Chicago, USA.
• Maycock, E. & Auluck, R. (2019) Performance Pay as a Tool for Reform within the African Public Sector. The 2019 IIAS-IASIA Joint Congress from 22nd to 26th of July in Lisbon, Portugal.
• Maycock, E. & Auluck, R. (2019) PRP and its link with Unethical Behaviour: A Critical Examination of the UK HE Sector. The 2019 IIAS-IASIA Joint Congress held from 22nd to 26th of July in Lisbon, Portugal.
• Puplampu, B. & Maycock, E (2017) Employee Perspectives of the Use of Individual Performance-Related Pay: The Ghanaian Financial Services’. Coventry University, Faculty of Business and Law Internal Conference. June 29th 2017.
• Maycock, E. & Puplampu, B. (2016) Public Sector Pay Reforms: Lessons from the West Africa Region. Coventry University, Faculty of Business and Law Internal Conference. June 30th 2016.
• Chimungeni, Auluck, Maycock & Stevens (2016) Tribal Affiliation, gender and their Influence on work-life balance practice. Coventry University, Faculty of Business and Law Internal Conference. June 30th 2016.
• Maycock, E. & Puplampu, B. (2016) A Critical Review of the Outcomes of Performance-related Pay (PRP) Practices within the Public Sector. 2016 IIAS-IASIA Joint Congress held from 20 to 23 September in Chengdu, Peoples Republic of China.
• Chimungeni, S., Auluck, R. & Maycock, E. (2016) A Study of the Experiences & Perspectives of Line Managers on Work Life Balance in Kenyan Public Sector Organisations. 2016 IIAS-IASIA Joint Congress held from 20 to 23 September in Chengdu, Peoples Republic of China.

• Academic Leadership: Executive Education | Transnational Education |Curriculum & Course Design, Development & Transformation | Applied Research Excellence & Capacity Development Bids/Grants | Student Experience, Employability, Quality Assurance, Course Approvals & Accreditation.
• Strategic Management: Organizational Transformation | Cross-Cultural Leadership |Strategic Planning & Execution | Innovation Management | Change Leadership | HR Audit and Compliance.
• Business Expertise: Business Strategy | Change Management | Global Business Development | Stakeholder Engagement | Partnerships & Collaboration| Consultancy Business Projects | Feasibility Studies | Market Entry Strategies.

• Member of course and institutional approval Committee, that approves courses and institutions amongst our Transnational Education (TNE) partners. I have currently taken part in 6 institutional and course level approval panels within Europe and Asia.
• Published thought leadership pieces in Ambition Magazine and presented on global education and leadership development.

• Reviewer | International Human Resource Management Journal
• Editorial Board Member | Abasyn Journal of Social Sciences
• Editorial Board Member | The International Journal of Business and Management
• Board Member | International Organisation for Scientific Research – Journal of Business and Management

• I have co-chaired several key strategic Enterprise & Innovation programmes while being part of the academic team, they include the Cabinet Office’s Future Leaders Scheme (£1.5m over 3 intakes), the MoJ apprenticeship contract (Over £500,000 – 3 intakes), the Chevening Programme. I have led in the development and design of a new MBA pathway specifically for members of the Commonwealth, working alongside colleagues within the Coventry University Singapore Global hub, the outgoing CEO (Samantha Cohen) and Incoming CEO (Rosie Glazebrook) of the Commonwealth Enterprise and Innovation Council (CWEIC).
• I have delivered a number of leadership and management programmes for private and public sector clients which include the Bill and Malinda Gates Foundation, RwandaAir, FCDO Leadership and Development Programmes, Future Leaders Scheme for the UK Government, CRRC Corporation China, SheCreatesAfrica, UK Civil Service, Standard Guardian Group, DWP, MoJ, DCMS, FCDO in India and Ethiopia, NHS, Scarborough Borough Council, Highways Agency, Bank of Ireland, West Midlands Police, The Nigerian Civil Service, National University of Singapore, Scottish Police Authority, and National Trust for Scotland (Scottish Heritage).
• December 2024 Approved Project AGILE (Adolescent Girls Initiative for Learning & Empowerment): Funded by the World Bank, $1.2Bn project operating in 18 states across Nigeria. ESRC IAA Early-Career Fellowships grant of £5,000.

• I also advise for a number of charity and social enterprise organisations and the most notable amongst them is a foundation in Africa, which oversees over 21 sub grantee charities working within the Sub-Saharan African Region enabling the sub grantees to work collaboratively while building partnerships across West Africa.
• Key Outputs
• Capacity building training interventions to progress delegates from middle to senior management roles.
• Reskilling of women, to develop the hard/technical and soft skills needed to become entrepreneurial & enhance public engagement, gain visibility, leverage networks, reach a wider audience.
• The engagement of women informally through community groups to enable peer to peer mentoring (a form of apprenticeships) called boi boi which means working for several months/years within an established female owned business, to enable them to develop the technical know-how and the soft skills while being mentored (via the boi boi process) to create their own sustainable small-scale businesses, thereby becoming self-employed and financially self-sufficient.