Versatile Senior Manager specializing sales & marketing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Hi, I’m
ENRIQUE SANCHEZ DOMINGUEZ
Minneapolis,MN
Summary
Overview
23
years of professional experience
1
Certification
Work History
3M Automotive Aftermarket Division
Latin America Area Senior Manager
01.2020 - Current
Job overview
- Responsible for $105M sales and $5MM gross margin consistently achieving double digit growth results for the last 3 years.
- Deploy global portfolio and segment strategy in Latin America area across 5 regions and 20+ countries
- Manage extensive, end to end, high technology, portfolio of abrasives, polishing compounds, masking tapes, adhesives and paint guns
- Direct reporting team of 3 Portfolio Managers and one Segment Manager for the Collision and Transportation channel and segment
- Dotted line reporting of five Regional Business Managers and one Channel Manager for the Transportation market with 120 sales representatives.
- Ownership of the Collision Repair sales district in the region with 1,000+ distributors, responsible for accelerated growth Customer Incentive Plans, Market Development Funds, and customer facing for other divisions from 3M.
- Develop and execute regional marketing plan with $1M budget and 30% growth in priority campaigns
- Gross margin improvement of 120 basis points through price execution and portfolio optimization, 30% sku reduction and 70% price deviations reduction
- Synchronized with Global and Local teams, launched division priority new products, with $5M of Net New growth nd penetration into new segments.
- Responsible to harmonize regional price corridors to adhere to global strategy and maximize bottom line impact
- Development and execution of regional sales team playbook, optimizing performance of 80 full time sales reps, 30 external promoters and 15 sales agents to achieve productivity, and market coverage, serving 8,000+ body shops and 2,000+ paint shops.
- Time & territory optimization with the deployment of state of the art Account Management tool.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
3M Automotive Aftermarket Division
Business Development Manager
01.2017 - 01.2020
Job overview
- Responsible for P&L management of a $120M in sales and $30M Operating Income of business across 20 countries
- Develop and execute regional strategic direction and business plan
- Led accelerated growth initiative for divisional hero products resulting into 40% growth
- Over 20% profitability improvement through price execution, portfolio optimization and regional manufacturing footprint
- Responsible for the Meguiar's brand business through a master distributors model
- Organized customer engagement events in Brazil and Mexico with TV star and influencer Chip Foose and over 1,000 customers attendance.
3M Home Care Division
Six Sigma Black Belt Manager
04.2014 - 12.2016
Job overview
- Lead, deployed and execute Lean Six Sigma strategies and initiatives in the Division to exceed targets of 18 MM$ in cost, 4.5MM$ in growth and 3.5MM$ in cash.
- Implemented DMAIC and DFSS methodologies in he division.
- Development of Lean Six Sigma and continuous improvement culture in the Home Care Division.
- Led, executed and closed project on Portfolio Management resulting in reduction of 150 skus, 2M$ mix improvement, $750k cash savings, and implementation of portfolio process / tool, and creation of divisional Pricing Committee.
- Led, executed and closed project to improve Return on Investment on promotions at the Grocery channel resulting into $1.3M Operating Income improvement, and SalesForce.com integration
- Led and executed a project to improve new product commercialization with the creation of an advanced post-launch tracking tool.
- Trained and coached division Green Belts, facilitator of sessions in corporate LSS training, member of Six Sigma Council.
- Established rhythm of Hoshin-Kanri and agile methodology in divisional business processes and project hopper sessions.
- Maintained open communication by presenting regular updates on project status to Executive VP and his operations committee.
3M Stationary And Office Division (Consumer)
Business Development Manager
01.2012 - 01.2014
Job overview
- Stationery & Office Supplies Division (Consumer Business. Responsible for P&L management of a $100M$ business in sales and $50M in gross margin across 20 countries.
- Co-developed global strategic plan and translated that into a regional business plan.
- Led Scotch and Post-it brand, deep dive studies resulting into a Latin America specific consumer brand positioning and regional branding communication strategy.
- Launched of Post-it Super Sticky and Post-it Style new products successfully, with specific regional positioning, packaging and communication, establishing 3M as market leaders.
- Led an executed an accelerated growth plan for Scotch very high bonding tapes tapes with TV campaign which resulted into 30% sales growth.
- Collaborating with Corporate Marketing and local teams, performed war-game sessions in Brazil and Mexico for Post-it brand competitors leading into new pyramid and pricing strategy and competitive response.
- Built relationships with key accounts like Office Depot, Office ax and Wal*Mart, building joint business plans to establish long-term business growth and execution.
3M Stationary Products
International Marketing Manager
01.2007 - 01.2012
Job overview
- Responsible for P&L management of $95M business and operating income of $22M, surpassing operating plans with double digit growth in Latin America plus Canada Region
- Member of the division Operating Committee, co-developed Divisional Global Strategic Plan, and translated it to regional and country business plans.
- New product pipeline and roadmap development with high involvement on Design for Six Sigma process for product launches.
- Development of regional communication mass media campaigns, managing the relationship with the advertising agency.
- Key Account Management of regional trans-national accounts (Wal*Mart, Office Depot, Office Max, Home Depot, Lowe's)
- Develop accelerated growth plans based on market penetration studies and advanced modeling.
- Partnered with manufacturing, sourcing and Lean Six Sigma teams to develop cost reduction plans and manufacturing footprint optimization, resulting into 1500 basis points of profit improvement.
- Product and market strategic pyramid development and management, based on local customer needs.
- Developed and executed plan for Canada to turn around profitability on packaging tapes business going from negative profitability into 10% operating income.
- Drove Regional and Global Strategic alignment between countries and division headquarters in Saint Paul.
- Supervised an International Marketing Supervisor for Europe and an International Marketing Analyst for Asia Pacific.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
3M Stationery Products Division
Marketing Analyst
01.2005 - 01.2007
Job overview
- Supporting Western Europe, Eastern Europe and Middle East Africa's marketing efforts to achieve their growth targets
- Using business intelligence IT tools, analyze sales, profit and penetration data from the division globally
- Creation and development of an International database serving as a global repository of marketing, sales, promotional, sourcing and manufacturing data
- Organization and coordination of Division Global Sales and Marketing summits and events both in the US and in the regions.
- Generated reports to support development and implementation of marketing plans.
- Managed campaigns for various clients that consistently exceeded sales goals.
Dreams Corporation
Managing Director
01.2002 - 01.2005
Job overview
- Reported to the CEO from Grupo Kapital Holdings
- Managed a group of 25 people to deliver profitable sales of $3M.
- Managing investment budget of $300k, developed and executed TV and radio communication campaigns
- Contract negotiation with CD and vinyl suppliers in Spain and Czech Republic
- Managed national and trans national key accounts (Carrefour, Auchan, El Corte Ingles…)
- Managed the International Affairs department.
- Negotiation of purchasing/selling of know-how and permits with foreign record companies.
British American Tobacco
Sales and Trade Marketing Representative
01.2000 - 01.2001
Job overview
- Develop, coordinate and implement promotional actions for the Marketing Plan in the assigned geographical zone (Madrid), in Spain
- Sales and territory management of 300 customers (15 key accounts).
Education
CECO
Post-graduate degree from International Marketing
2001
University Overview
Copenhagen Business SchoolCopenhagen
Bachelor's from International Marketing
06.2000
University Overview
Autonomous University of MadridMadrid
Bachelor degree from Business Administration
1999
University Overview
Skills
- Global Marketing Strategy
- Portfolio Management
- Key Account Management
- P&L Responsibility
- Lean Six Sigma
- Strategic thinking
- Management Reporting
- Influencing and Negotiating
- Data-Driven Decision-Making
- Branding and advertising
- Collaborate Cross-Functionally
- Project Management
- Negotiation and Conflict Resolution
- Employee Coaching and Mentoring
- Organizational Improvements
- Office 365 all variants
- Salesforcecom and Vendavo
Certification
Completed 3M Accelerated Leadership Development Program (ALDP II) in 2008.
Affiliations
Affiliations
Former Chairman of 3M Latino Resource Network.
Sports, Travel, Reading economics
Sports, Travel, Reading economics
Enthusiastic traveler both for business and please with both American and European passports, citizen of the world, and no problem to relocate. Soccer, football, basketball and winter sports lover. Avid reader of history, economy and finance books and articles.
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Full Professional
Danish
Elementary
Timeline
Latin America Area Senior Manager
3M Automotive Aftermarket Division
01.2020 - Current
Business Development Manager
3M Automotive Aftermarket Division
01.2017 - 01.2020
Six Sigma Black Belt Manager
3M Home Care Division
04.2014 - 12.2016
Business Development Manager
3M Stationary And Office Division (Consumer)
01.2012 - 01.2014
International Marketing Manager
3M Stationary Products
01.2007 - 01.2012
Marketing Analyst
3M Stationery Products Division
01.2005 - 01.2007
Managing Director
Dreams Corporation
01.2002 - 01.2005
Sales and Trade Marketing Representative
British American Tobacco
01.2000 - 01.2001
CECO
Post-graduate degree from International Marketing
Copenhagen Business School
Bachelor's from International Marketing
Autonomous University of Madrid
Bachelor degree from Business Administration
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