Enrique Hernandez Villarino
East Hanover,NJ
Summary
Versatile finance leader with +20 years of experience in planning, reporting, and innovation analysis across Business Units, regional and global with an E2E and strategic vision. Successfully harmonizing and simplifying financial and business processes. Strong knowledge in IBP (Integrated Business Planning) process/rolling forecast with focus on creating profitable opportunities to mitigate risks. Experience building effective teams to meet business needs and achieve demanding financial targets. Team player with excellent communication skills and collaborative mindset.
Overview
17
17
years of professional experience
Work History
Sr. Category Finance Director - US Confections
Mondelez International
East Hanover, NJ
02.2024 - Current
- Manage and own full P&L for the $1B Confections Category as finance co-pilot.
- Lead and influence cross functional teams, bringing insights and financial expertise to all the discussions and be the financial advisor to the Confections General Manager.
- Drive strong financial performance by providing high quality decision support, managing revenue and margin, and making resource allocation decisions.
- Develop long-term strategic plans based on market analysis, industry trends, Revenue Growth Management and Sourcing/Costs.
- Leverage Integrated Business Planning (rolling forecast) to monitor financial performance metrics, developing actionable insights and recommendations to enhance profitability as well as conduct in-depth financial analysis to identify trends, risks, and opportunities for growth and improvement.
- Lead financial analysis for major business initiatives and innovations including financial impacts of capital investment.
- Oversee annual budgeting process, ensuring alignment with organizational goals and financial sustainability.
- Develop the skills and capabilities of direct and indirect reports through consistent coaching, timely connects, and close monitoring of development plans.
Commercial FP&A Director
Mondelez International
East Hanover, NJ
04.2021 - 01.2024
- Managed full P&L planning and reporting for brands and customers.
- Prepared annual forecast, rolling forecast, strategic plans and reporting for Revenue, Mix, Gross to Net, A&C and Commercial Overheads.
- Oversaw month-end closing entries for detailed reporting and recordkeeping.
- Led short-term rolling forecast process across the organization and collaborated with cross-functional leaders on mid & long-term rolling forecast (Integrated Business Planning) to deliver financial and strategic insights.
- Collaborated with the Revenue Growth Management team to develop pricing strategies and promotional activities, overseeing Trade funding management and analyzing Trade spending trends by customer and brand.
- Generated daily reports analyzing Gross Revenue to identify trends and drive discussions for implementing corrective action plans with Commercial and Supply leaders.
- Prepared financial reporting and analysis to identify variances in Revenue building blocks compared to prior year and latest forecast.
- Established budgets, strategic business plans, and incentive plans for monthly revenue targets by Category and Customer.
- Managed Sales Incentives process including guidelines, planning, scorecards, statements, contests and payout.
- Developed and monitored key Commercial KPIs including P&L/Financials, consumption, market share, internal/trade inventory, and execution (CFR, TDPs, Displays) to drive action plans for delivering commitments.
- Implemented Customer P&Ls via BI and Tableu, effectively driving profitable decisions and customer tradeoffs.
- Led efforts to reduce Trade and Commercial Overheads by US$100MM, effectively minimizing the impact of high Commodities/Forex fluctuations in 2022.
Growth FP&A Associate Director
Mondelez International
East Hanover, NJ
11.2018 - 04.2021
- Managed full P&L planning and reporting including financial systems ownership.
- Led Category Finance team in driving profitable growth through revenue and earning variance analytics, consumption exercises, trade stocks, investment, mix management, and pricing actions/PNOC.
- Developed analytics, KPIs, and decks for Corporate reporting and presented to Sr. leadership team.
- Established and led key forecasting and strategic business plans, as well as Integrated Business Planning.
- Developed processes and analytics to enhance accuracy and efficiency of Mix analysis.
- Reorganized Growth FP&A structure and activities to improve efficiency, drive simplification and support the new Global structure based on Business Units.
Sr. Finance Manager, Overheads - HQ & Global
Mondelez International
Deerfield, IL
10.2016 - 11.2018
- Managed planning and reporting of Headquarter and Global functions Overheads on a monthly, quarterly, and annual basis, supported by Mdlz accounting standards and US GAAP.
- Collaborated with Corporate Functions and Cost Package owners to gain insights on overhead cost profile, risks, and opportunities for delivering current year plans through monthly actual reviews.
- Led strategic planning process for Global and HQ Functions, identifying key focus areas and projects to achieve targeted cost reductions.
- Led and enhanced the Global Function rebills process for accurate capturing of costs at Headquarter, Regions and Business Units.
Category Controller, Beverages - LA Region
Mondelez International
Mexico City
02.2015 - 10.2016
- Led full Beverages P&L with E2E and strategic vision, emphasizing medium to long term goals. Assisted as a valuable business partner for category, local and regional teams.
- Enhanced Forecast accuracy supported by “Integrated Business Planning” (IBP). Strategically identified and capitalized on opportunities to mitigate risks impact on all P&L lines in business units under responsibility.
- Evaluated launches, innovation and new projects from financial and commercial perspectives, delivering aligned holistic recommendations to category strategy.
- Analyzed synergies with other regional countries to support accelerated growth, additional productivities and simplification.
- Collaborated with business development, supply and local Sales finance to ensure costs productivity commitments and effective promotional activity.
- Managed Advertising and Consumer investment to maximize ROI.
Gum & Candy Category Finance Manager - Mexico
Mondelez International
Mexico City
01.2014 - 01.2015
- Led full P&L including tradeoffs to ensure optimal mix by brand and fuel profitable revenue growth.
- Collaborated with business partners and influenced the category director and his staff to achieve financial targets for top and bottom line.
- Improved Forecast accuracy and drove process simplification supported by “Integrated Business Planning” (IBP) process with focus on generating and capitalizing opportunities in order to mitigate risk.
- Evaluated launches, innovation and new projects from financial and commercial perspectives to align with category strategy.
- Effectively oversaw advertising and consumer investment to deliver maximum return on investments.
- Collaborated with Supply and Sales Controlling to enhance cost productivity commitment.
- Developed and managed Strategic Plan 2015-2017.
Central FP&A Manager - Mexico
Mondelez International
Mexico City
06.2012 - 12.2013
- Collaborated with Mexico’s BU top management including BU president, Finance Director as well as Regional finance team to deliver financial commitments.
- Led forecast processes such as Annual Contract, September Fcst and Strat Plan.
- Verified accuracy on financial reporting (Local and Regional).
- Managed planning, reporting and financial analysis for Advertising & Consumer, Overheads and Capex.
- Completed SAP implementation for Financial Planning to ensure proper functionality based on Kraft / Mdlz standards.
- Led IBP (Integrated Business Planning) process implementation pilot in Mexico with focus on improving forecast accuracy based on better collaboration among different areas, strategic approach and long term vision.
Planning & Reporting Finance Coordinator
Mondelez / Kraft
Mexico City
01.2011 - 06.2012
- Implemented Finance Transformation project for monthly reports and FIT (Finance Intelligent Tool)
- Led standardization and harmonization of financial reports for Kraft - Cadbury Integration.
- Managed monthly financial review, forecast processes and Sales and Operation planning.
Cheese Category Finance Coordinator - Mexico
Mondelez / Kraft
Mexico City
01.2010 - 12.2010
- Provided analysis and financial support to Cheese category business partners on new projects, innovation and in & outs.
- Managed full P&L planning, reporting and analysis to ensure the delivery of financial commitments.
Customer Service & Logistics Finance Analyst
Mondelez / Kraft
Mexico City
06.2007 - 12.2009
- Evaluated financial analysis and "cost to serve" by customers; developed a forecasting model for Transportation and Warehouse costs; led cross docking implementation process; evaluated productivity project; managed internal inventory levels to achieve cash flow targets; developed financial KPIs for Logistics.
Education
Bachelor of Science - Economics
Universidad Tecnologica De Mexico
Mexico City 04.2004
Managerial Skills Development -
Tecnologico De Monterrey
Mexico City 2012
Breakthrough Leadership
Harvard Business Publishing
2014
FAST (Finance Acumen Skills Training)
Mondelez / TRI Corporation
Deerfield, IL2018
Finance Leaders of Tomorrow
Mondelez - Finance
11-2022
Leadership Program (LEAD)
IMD Business School
Switzerland (Online)08-2023
Skills
- Strategic thinking
- Team Building Leadership
- Problem Anticipation and Resolution
- Risk Management
- Decision Making
- Adaptable to Changing Conditions
- Prioritizing and Planning
- Relationship Building
- Financial Planning
- Attention to Detail
Additional Experience
- Financial Analyst - Cetelem Mexico, subsidary of BNP Paribas (Credit Union). October 2006 to May 2007
- Financial Analyst - Grupo Gigante (Retail). March 2005 to October 2006
- Business Analyst - Dun & Bradstreet (Credit analysis). May 2004 to Mar 2005
Timeline
Sr. Category Finance Director - US Confections
Mondelez International
02.2024 - Current
Commercial FP&A Director
Mondelez International
04.2021 - 01.2024
Growth FP&A Associate Director
Mondelez International
11.2018 - 04.2021
Sr. Finance Manager, Overheads - HQ & Global
Mondelez International
10.2016 - 11.2018
Category Controller, Beverages - LA Region
Mondelez International
02.2015 - 10.2016
Gum & Candy Category Finance Manager - Mexico
Mondelez International
01.2014 - 01.2015
Central FP&A Manager - Mexico
Mondelez International
06.2012 - 12.2013
Planning & Reporting Finance Coordinator
Mondelez / Kraft
01.2011 - 06.2012
Cheese Category Finance Coordinator - Mexico
Mondelez / Kraft
01.2010 - 12.2010
Customer Service & Logistics Finance Analyst
Mondelez / Kraft
06.2007 - 12.2009
Bachelor of Science - Economics
Universidad Tecnologica De Mexico
Managerial Skills Development -
Tecnologico De Monterrey
Breakthrough Leadership
Harvard Business Publishing
FAST (Finance Acumen Skills Training)
Mondelez / TRI Corporation
Finance Leaders of Tomorrow
Mondelez - Finance
Leadership Program (LEAD)
IMD Business School
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