ELIZABETH OLIVA
Tampa,FL
Summary
Strategic Director of Business Development with a track record of high productivity and efficient task completion. Proficient in market analysis, strategic partnership development, and revenue growth strategies. Skilled in negotiation, leadership, and problem-solving to drive business opportunities and build strong stakeholder relationships.
Overview
10
10
years of professional experience
Work History
Director of Business Development
7 Summit Pathways
Tampa, FL
05.2022 - Current
- Develop a marketing strategy to enhance brand awareness and grow the company's client base.
- Create social media strategies to implement daily via clients' various social media channels, including Instagram, Twitter, Facebook, and LinkedIn.
- Developed and implemented a comprehensive business development strategy for the organization.
- Analyzed market trends and identified new business opportunities in existing and potential markets.
- Negotiated partnerships with key industry players to expand market presence.
- Established relationships with clients, vendors, suppliers, partners, and other stakeholders to ensure successful collaborations.
Senior Manager
Golin
New York, NY
06.2021 - 12.2022
- Developed and implemented strategic public relations plans to promote the organization's brand, services, and products.
- Created compelling press releases, media advisories, pitches, and other promotional materials to generate visibility for the organization.
- Cultivated relationships with local, regional, and national media outlets.
- Monitored online conversations about the organization's brand or services.
- Provided counsel on crisis communication strategies when needed.
Senior Account Executive
M Booth
New York, USA
01.2019 - 06.2021
- Team lead for marquee clients, including American Express - Global Commercial Services, and Heidrick & Struggles Executive Search Firm.
- Create 360 PR strategies and event ideation to drive broad-scale awareness around the client's brand initiatives, often with key strategic partners.
- Develop thought leadership platforms for executives across Corporate B2B, Consumer, and Consulting Practices, inclusive of both earned and social media strategies.
- Write, edit, and project manage press deliverables, including messaging, FAQs, media briefing books, press releases and alerts, press outreach, and results presentations.
- Research, contract, and manage talent for brand partnerships and influencer social media campaigns.
Account Executive
LaForce
01.2018 - 08.2018
- Draft, edit and finalize internal and external facing media materials
- Develop innovative PR strategies, including partnerships with various brands, celebrities and influencers
- Review media lists, client documents and emails from junior team members before they are sent to supervising staff and/or client
Publicity Assistant - Account Executive
Dan Klores Communications
09.2015 - 01.2018
- Craft press materials including press releases, pitch letters, media alerts, and reporter backgrounds
- Pitch top tier national and regional media resulting in successful media placements
- Built and managed targeted press lists, identifying appropriate journalists and producers for specific clients
Education
B.A - Communications, Mass Communications
University of Central Florida
01.2015
Skills
- Business Correspondence
- Product Launches
- Content Creation
- Client Engagement
- Social Media Marketing
- Google Analytics
- Campaign Development
- Press Release Writing
- PR Tools - CisionPoint
- PR Tools - Muck Rack
- PR Tools - Meltwater
- Microsoft Office
References
Available upon request
Timeline
Director of Business Development
7 Summit Pathways
05.2022 - Current
Senior Manager
Golin
06.2021 - 12.2022
Senior Account Executive
M Booth
01.2019 - 06.2021
Account Executive
LaForce
01.2018 - 08.2018
Publicity Assistant - Account Executive
Dan Klores Communications
09.2015 - 01.2018
B.A - Communications, Mass Communications
University of Central Florida
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