Eowyn Chen
Summary
Business Economics student at the University of California, Irvine with hands-on experience in digital marketing, customer insights, and strategic analysis. Proven ability to identify market opportunities, interpret user needs, and communicate recommendations to cross-functional teams. Interested in product development and innovative solutions that enhance customer experience in healthcare.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing & Business Analysis Intern
SOMNICS, INC.
01.2023 - Current
- Supported digital marketing initiatives across Facebook Ads, Google Ads, and email campaigns, driving brand visibility and user engagement
- Analyzed customer, market, and competitor data to identify trends and growth opportunities for sleep-medicine products, enhancing strategic decision-making
- Synthesized fragmented insights from campaigns, financial reports, and research into clear recommendations for business decisions
- Created reports and presentations that translated complex findings into actionable insights for cross-functional stakeholders, facilitating informed business decisions
- Evaluated regulatory, operational, and product-related risks including recalls, compliance issues, and stakeholder impact
Research Intern (Assistant to Dr. Hartmut Schneider)
SOMNICS, INC
06.2025 - 09.2025
- Conducted structured interviews with physicians to identify treatment workflows, customer needs, and decision-making factors, informing future research directions
- Analyzed cost-effectiveness, insurance coverage, and barriers impacting healthcare solutions, providing critical insights for strategic decision-making
- Translated qualitative insights into actionable recommendations on adoption, accessibility, and patient experience, enhancing user engagement with healthcare solutions
- Presented evidence-based findings to physicians, peers, and company stakeholders
Education
B.A. - Business Economics, Minor in Management
University of California, Irvine
Irvine, CA06-2027
Skills
- Market analysis
- Email marketing and audience targeting
- Customer insights
- Process improvement
- Social media advertising
- Workflow evaluation and process improvement
- Microsoft Excel, PowerPoint, and Word
- Canva and Instagram content creation
- CapCut video editing
- Presentations and executive summaries
- Executive presentations
- Responsible AI governance frameworks
Certification
Responsible AI Certificate, Harvard Business School Online, 2026
Projects
Responsible AI & Product Analysis Project, University of California, Irvine, Evaluated an AI-based decision system using NIST AI Risk Management Framework to assess performance, risks, and user impact, Identified usability, bias, and workflow improvement opportunities in automated systems, Proposed product and governance recommendations based on structured business analysis
Languages
- Mandarin
- English
- Mandarin
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Research Intern (Assistant to Dr. Hartmut Schneider)
SOMNICS, INC
06.2025 - 09.2025
Digital Marketing & Business Analysis Intern
SOMNICS, INC.
01.2023 - Current
B.A. - Business Economics, Minor in Management
University of California, Irvine