ERAINA FERGUSON
Apex,NC
Summary
Product Marketing Manager with 7+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
3
3
years of professional experience
Work History
Senior Product Marketing Manager (Contract)
Catalant
04.2023 - 06.2023
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Increased sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Liaised with Director of Product on defining product features and managing tradeoffs involving features, schedule and lifecycle.
Product Marketing Specialist
Lever
09.2022 - 02.2023
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach
- Completed thorough research into assigned topics
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content
- Provided writing support in fast-paced environment for variety of public-facing materials.
Product Marketing Manager
Udacity
04.2021 - 08.2022
- Worked closely with product development teams to create and maintain 25 marketing materials for sales presentations and client meetings
- Increased Nanodegree technical product sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach
- Successfully generated over 50 industry write-ups and contributed articles to position product and brand as market leader.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
Product Marketing Manager
Meta
04.2022 - 06.2022
- Managed content distribution to online channels and social media platforms
- Used content management system to analyze user engagement and website traffic metrics
- Utilized analytics and site metrics to determine areas of improvement
- Curated 50 pieces of contents per month
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
Marketing Manager
Olly Olly
10.2020 - 04.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization
- Managed workflow between staff, coordinating documents, planning and creative material distribution
- Connected with 50 Customers per month.
Education
Bachelor of Arts - Criminal Justice
University of Illinois At Chicago
Master of Arts - Religion
Yale University
Master of Arts - Education
Boston College
Chestnut Hill, MASkills
- Marketing Program Management Product Development and Marketing Demand Generation
- Content editing
- SEO best practices Strategic content planning Viral marketing
- Social Media Campaign
- Google Analytics
- Marketing Material Design
- Sales Strategy Familiarity
- Market Trend Analysis
- Product Enhancement Strategy
Timeline
Senior Product Marketing Manager (Contract)
Catalant
04.2023 - 06.2023
Product Marketing Specialist
Lever
09.2022 - 02.2023
Product Marketing Manager
Meta
04.2022 - 06.2022
Product Marketing Manager
Udacity
04.2021 - 08.2022
Marketing Manager
Olly Olly
10.2020 - 04.2021
Bachelor of Arts - Criminal Justice
University of Illinois At Chicago
Master of Arts - Religion
Yale University
Master of Arts - Education
Boston College
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