Eraya Morales

• work to educate new providers on the MOA of Otezla, as well as continually update HCPs on clinical advancements & label changes
• Consistently exceeds quarterly targets for Nbrx & Total volume growth.
• Finished 6 out of 154 territories in 2024 & won an annual Chairman's circle award.
• Grew Buffalo/Rochester market Nbrx by 56% and increased co-pay card enrollment by 110% in Q1 of 2025.
• Successfully differentiate product from competitors in a saturated Psoriasis market.
• Continuously update product knowledge through ongoing training sessions, staying current on industry advancements and trends.
• Regularly assist offices with Prior Authorization process, insurance questions, and Co-Pay card enrollment.
• Navigate challenging payer scenarios & keep offices updated with changes in coverage.
• Host provider dinners and regularly work with speakers to tailor programs to fit the goal for that practice.

• Hybrid role of wholesaler management and retail sales execution.
• Led Northeast zone to drive growth in distribution and dollar sales, ending 2020 with 125% increase year over year in sales and delivering 1.5 million cases of shipments company wide.
• Conduct field training and coaching with distribution sales reps to reach retail objectives.
• Coordinate internal marketing & distributor brand managers to develop and implement effective brand building strategies.
• Monitor customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

• Achieved regional sales objectives by training & supporting a team of distributor sales partners, building relationships in over 400 accounts.
• Grew the upstate NY market volume by 72% in 2022.
• Led all annual distributor business planning meetings.
• Successfully transitioned brand through change of distributorship that involved 59 wholesalers in 3 states.
• Worked with Category Managers to ensure optimal assortment, merchandising, price, placement, and profit generating promotions for Canteen.
• Presented regional chain buying meetings in which expanded product placement & ad features were achieved.
• Led a sampling initiative that included over 120 product tasting events leading to increased sales and brand exposure.

Led planning, communications and execution of events up to 500 guests.

Managed emergency crisis hotline and conducted community field calls to connect families with resources to best fit their needs