Eri Danial

• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
• Analyzed competitor activity in marketplace to inform adjustments in positioning, messaging, and promotional strategies.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Established partnerships with industry influencers to expand brand reach and credibility within target markets.
• Boosted health awareness through creation of engaging social media campaigns.
• Managed vendor relationships to ensure efficient execution of outsourced projects while maintaining high-quality deliverables within budget constraints.
• Increased audience engagement through social media.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

• Designed and built ecommerce website using Shopify
• Implemented brand guidelines and developed on-brand creative and copy
• Leveraged best practices to improve conversion and reduce friction
• Created paid and organic social media content for Instagram & Facebook
• Sourced influencers and planned global influencer campaign on TikTok
• Calculated cost-efficiency metrics, evaluated and reported on campaign performance
• Created paid search campaign on Google ads
• Collaborated with global team to complete marketing tasks

• Designed marketing strategy for engaging Millennial and Gen Z audiences
• Created paid and organic social media content for Instagram & Facebook
• Sourced influencers and planned global influencer campaign on TikTok
• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
• Designed and presented social media campaign ideas.
• Tracked social media trends and adapted to attract target follower demographic.
• Used Adobe Creative Suite to design initial campaign concepts.

Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

• Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
• Generated ideas for new content series or formats based on audience interests and market trends.
• Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
• Wrote compelling, succinct, clear news scripts under tight deadlines.
• Managed a successful blog, consistently publishing fresh content and generating loyal reader base.
• Managed competing deadlines with efficiency.
• Developed and pitched story ideas to editors.

• Running social media pages (i.e Twitter, Instagram, Tik-Tok)
• Creating content/edits for social media platforms
• Tracking and organically engaging audience
• Working and writing articles for film and media column
• Utilizing writing skills as well as going over ways to engage readers/audiences
• Increased customer engagement through social media.
• Managed multiple social media platforms, ensuring consistent brand voice and message.