Eric Alcantar
Anaheim,CA
Summary
Proven leader in digital marketing and sales at Outfront Media and drove over $10 million in revenue and significantly enhancing customer relations. With expertise in digital media buying and unrivaled organizational skills led to many campaign successes and market share growth.
Overview
12
12
years of professional experience
Work History
Digital Direct Specialist (West Region)
Outfront Media
04.2023 - Current
- Brought in over $10 million dollars in revenue in just year 2 of a newly created department.
- Spearheaded and coordinated the efforts of the entire West Region in a new sales tool that sells Digital Out Of Home inventory as impression based campaigns. I was apart of year 2 of the rollout.
- Work closely with Ad Ops Leadership, Account Executives, Sales Leadership, and billing for all Digital Out of Home impression based campaigns for the West Region
- Field, create and propose comprehensive and effective proposals for the entire West Region for all Digital Out of Home impression based campigns for the West Region.
- Review contracts to ensure accuracy and in accordance to company policy.
- Provide consulting to Account Executives and clients regarding performance of their impression based campaigns.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Conducted thorough research to identify trends and inform decision-making for business growth initiatives.
- Championed the adoption of new software tools that streamlined workflows across multiple departments.
- Implemented new training programs for staff, leading to higher employee retention rates and better overall performance.
- Increased sales revenue with targeted marketing campaigns and strategic product positioning.
- Spearheaded innovative product development initiatives that increased market share and profitability margins.
- Launched successful marketing campaigns that drove brand awareness among target audiences.
Account Sales Coordinator
Outfront Media
03.2021 - 04.2023
- Coordinated the efforts of a collective account portfolio over $6 million dollars across the Los Angeles market along with San Diego, San Francisco, Chicago, and New York.
- Managed my account executives CRM through Boostr software to track potential leads, update sales meeting notes and add touch points and mile stones.
- Participated in client calls alongside my account executives.
- Field, generate and create about 10 proposals on a weekly basis as a stretch assignment from my account executives.
- Work across multi-channel departments in order to coordinate the efforts to carry out out of home advertisement campaigns.
- Entered data, generated reports, and produced tracking documents.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed.
- Gathered and organized materials to support operations.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Enhanced customer satisfaction by responding promptly to inquiries and addressing concerns professionally.
- Coordinated cross-functional teams, resulting in seamless project execution and enhanced outcomes.
Assistant Store Manager
Vans
07.2018 - 03.2021
- Turned a $4 million dollar store into a $5.5 million dollar store while hitting the store's annual goal each year I was assistant store manager.
- Oversaw and managed a store of 30 employees as well as being a district trainer and coaching other managers in the LA/OC district.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Rotated merchandise and displays to feature new products and promotions.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
- Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
- Resolved escalated customer issues effectively leading to improved customer satisfaction rates.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Increased employee retention, training staff in effective customer service techniques and product knowledge.
- Implemented loss prevention tactics to deter thefts while maintaining a welcoming environment for all customers.
- Provided support to store manager in budgeting processes, helping maintain financial stability for the business.
- Conducted regular performance evaluations of team members while providing constructive feedback resulting in enhanced productivity levels.
Stockroom Manager
Vans
08.2012 - 07.2018
- Oversaw and managed all the stockroom efforts for a $2-4 million dollar store throughout my years as the stockroom manager.
- Lead a team of 2 stockroom supervisors and 6 stockroom associates.
- Conducted merchandise moves on a bi-weekly basis following company directives as well as assessing my store needs and making modifications if need be.
- Conducted regular performance reviews, providing constructive feedback to team members for continuous improvement.
- Optimized stockroom layout for easy access and efficient movement of goods, increasing overall workflow efficiency.
- Reduced stock discrepancies through meticulous record-keeping and regular audits.
- Implemented safety protocols within the stockroom environment, reducing workplace accidents and maintaining compliance with regulations.
- Enhanced team productivity by providing clear guidance and support in daily tasks.
- Resolved critical inventory issues promptly by collaborating with other departments such as sales, production, or logistics as required.
- Developed and maintained a strong team culture, fostering open communication, collaboration, and mutual respect among staff members.
- Played an active role in continuous improvement efforts by proactively identifying areas of opportunity for streamlining processes or enhancing stockroom operations.
- Trained new staff members on proper stock handling procedures, ensuring a consistent level of expertise across the team.
- Improved stockroom efficiency by implementing an effective organization system for inventory management.
- Maintained neat and organized stockroom to easily access merchandise and drive sales.
- Labeled, organized and located inventory items in staging areas or on shelves according to quantity, size, or type of material.
- Set up displays of merchandise to market new products to customers.
Education
Bachelor of Science - Communication (Advertising/Marketing)
California State University - Fullerton
Fullerton, CASkills
- Expert Problem Solving
- Media Buying
- KPI Tracking
- Campaign support
- Paid Advertising
- Advertising Management
- Client Relationship Building
- Digital marketing proficiency
Additional Information
Daily user of Microsoft Suite and working knowledge of Adobe Premier, Adobe Acrobat and Final Cut Pro
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Digital Direct Specialist (West Region)
Outfront Media
04.2023 - Current
Account Sales Coordinator
Outfront Media
03.2021 - 04.2023
Assistant Store Manager
Vans
07.2018 - 03.2021
Stockroom Manager
Vans
08.2012 - 07.2018
Bachelor of Science - Communication (Advertising/Marketing)
California State University - Fullerton