Eric Allen
Sales And Marketing
Raleigh,NC
Summary
Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment.
Overview
22
22
years of professional experience
Work History
Sales and Marketing Manager
1379Services
Raleigh, NC
07.2020 - Current
- Built relationships with customers and community to establish long-term business growth.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
Marketing Director
Keystone Automotive
Wake Forest, NC
01.2002 - 10.2009
- Analyzed campaign effectiveness in order to drive continuous improvement in future initiatives.
- Improved website visibility through development and implementation of SEO strategies.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Managed 27 employees between our Tampa FL and NC offices
- Planned and executed events and marketing programs to increase qualified leads.
- Designed and organized all Tradeshow booths and materials
Education
Associate of Arts - Graphic Design
School of Communication Arts
Raleigh 05.2001 -
Skills
Effective Communication
Strategic account development
Marketing Strategy Development
Price Schedules
Time Management
Sales Tracking
Networking Events
Timeline
Sales and Marketing Manager
1379Services
07.2020 - Current
Marketing Director
Keystone Automotive
01.2002 - 10.2009
Associate of Arts - Graphic Design
School of Communication Arts
05.2001 -