Eric Biener
Huntington Station,NY
Summary
Over two decades of successful client, territory, and revenue executive management experiences in SaaS, Data, Media, Marketing, Research, and Content industries. Proven track record of simplifying complex sales models and enabling fast-paced, data-driven initiatives for marketing and sales teams. Passionate about mentoring and developing talent. Dedicated to coaching professionals on how to be more efficient and effective. Acknowledges success and takes responsibility when something goes wrong. Prioritizes putting team members first. Hiring manager who values positive organizational culture. Understands the importance of on-boarding the right people with key traits and qualities that positively impact business growth. Possesses desired qualities such as caring, accountability, self-awareness, learning mentality, great listening skills, understanding of psychology, ability to (politely) challenge others, and empathy and attunement towards others.
Overview
25
25
years of professional experience
Work History
Vice President - US Mid-Market and Agency Sales
GWI
02.2019 - Current
- Company Overview: SaaS - Business Intelligence Platform- Consumer market research www.GWI.com
- London Based Company - Part of initial US team and US revenue launched in 2019
- Lead a team of 7 Sales Directors - $5,000,000 Annual Quota, Ended 2024 at 107%
- Attract, hire, coach, on-board and retain top sales talent
- Structure pricing, contract and negotiation framework to optimize revenue
- Manage pipeline/forecasting and resource allocation
- Develop one-on-one and team-wide territory reviews, kick-offs and training sessions
- SaaS - Business Intelligence Platform- Consumer market research www.GWI.com
Senior Enterprise Sales Director
Demandbase
01.2018 - 01.2019
- Company Overview: SaaS - Account Based Marketing - Managed Media Service www.demandbase.com
- Led a team of 8 Enterprise Sales Directors - $21,000,000 Annual Quota, Ended year at 107%
- Worked strategically with company leaders and executives to ensure enterprise sales team had pre-sales, marketing and services support
- SaaS - Account Based Marketing - Managed Media Service www.demandbase.com
Vice President, Regional Sales & Content Marketing Services
Madison Logic
02.2015 - 12.2017
- Company Overview: Account Based Marketing - Managed Media Service www.madisonlogic.com
- Managed two (2) business units - $26mil annual budget (50% of companies 2016 total revenue)
- Clients included: IBM, Adobe, HPI, Dell, Oppenheimer, Comcast, Workday, Staples
- Team Management: 13 sales, 2 content, 2 production and 2 marketing professionals
- +35% YOY revenue growth in first year with organization
- Hiring Manager - networking, interviewing and bringing new talent into the organization
- Account Based Marketing - Managed Media Service www.madisonlogic.com
Vice President, National Sales & Marketing Services
ALM
02.2012 - 08.2017
- Company Overview: The American Lawyer, Corporate Counsel, National Law Journal, New York Law Journal www.alm.com
- Managed (hands on approach) two (2) business units - $16mil annual budget
- Clients included Am Law 100 law firms, E&Y, Deloitte, KPMG, HP, Symantec, Citi Group
- Led and motivated: 10 sales, 6 editorial, 3 production and 3 marketing professionals
- Revenue streams comprised of: Marketing Services, On/Offline Media, Events, Social Media
- Presidents Club Winner 2012-2014
- The American Lawyer, Corporate Counsel, National Law Journal, New York Law Journal www.alm.com
Vice President, Strategic Accounts/Business Development
Ziff Davis Enterprise
01.2010 - 12.2012
- Company Overview: eWeek, Baseline, CIO Insight, Channel Insider, Dev Shed www.ziffdavisenterprise.com
- $15 mil annual revenue delivered - 25% of Ziff Davis Enterprise annual top line revenue
- Managed business relationship with companies largest Account and corresponding Global Ad Agency - IBM - Ogilvy & Mather
- Products - Print, Online, Mobile, Webcasts, Social Media, Lead Generation, Virtual Events, Face to Face Events (+10% over budget 2010-2012)
- Responsible for mentoring 10 Sales Executives (Clients include: Microsoft, CA, Motorola, Dell, Cisco, Oracle, Avaya)
- EWeek, Baseline, CIO Insight, Channel Insider, Dev Shed www.ziffdavisenterprise.com
Vice President Business Development
Nielsen Business Media
02.2006 - 12.2009
- Company Overview: Digital Media www.nielsenbusinessmedia.com
- Hired and Managed staff and P&L: 10 associates (business development, sales, production, marketing, editorial, product management)
- P&L Owner: Drove strategy and generated revenue ($1mil) for Nielsen Business Media Digital Recruitment Destination - www.MediaJobMarket.com
- P&L Owner: Drove strategy and generated revenue ($5mil) for Nielsen Business Media Online Corporate Network Ad Sales (www.nielsenbusinessmedia.com) (Nike, American Express, American Airlines, Hunter Douglas, Las Vegas CVB)
- P&L Owner: Drove strategy and generated revenue ($3mil) for Nielsen Business Media Digital Web Seminars and Virtual Trade Shows (www.nielsencast.com) (Kraft, IBM, Hilton, Marriott, United Airlines, Kohler, Coors, Bacardi)
- Digital Media www.nielsenbusinessmedia.com
National Sales Director
Ziff Davis Media
01.2004 - 12.2006
- Company Overview: eSeminars/ Digital Events www.eseminarslive.com
- Launched East Coast territory - billed $6 million in first 18 months of employment
- P&L Owner: Executive Manager in 2005/2006 (managed 8 employees)
- 150% over personal sales goal in 2005
- Presidents Club - 2005/2006
- ESeminars/ Digital Events www.eseminarslive.com
National Sales Director
United Virtualities
02.2001 - 02.2003
- Company Overview: Rich Media Advertising Technology
- Sole USA based manager
- Generated $2 million within first 18 months (Pfizer, American Airlines, Sony Pictures, Fox, ESPN, Coke, Ford, Jaguar, P&G) (Delivered +$800k over budget in first year)
- Hired, Managed and Motivated 8 Sales/ Marketing Professionals
- Rich Media Advertising Technology
Senior Account Director
NBA
01.2000 - 12.2001
- Company Overview: National Basketball Association - Global Media Programs Division
- NBA/WNBA/D League - Sold network TV, digital, print, cable media advertising and event sponsorships - Personal Annual Sales - $10 million dollars (Exceeded budget by +10%)
- One of six, Integrated Media Specialists, responsible for packaging sponsorships and selling multi-faceted, NBA wholly owned media properties to fortune 500 advertisers, including, Anheuser Busch, American Express, McDonalds, Nestle, Real Networks, IBM
- NBA Media properties included: "NBA Showtime" pre-game show, "Inside Stuff" - Ahmad Rashad basketball program
- NBA TV - 24/7/365 television resource for all things NBA, NBA.com, WNBA.com, USAbasketball.com, Inside Stuff Magazine/ Hoop Magazine
- National Basketball Association - Global Media Programs Division
Regional Account Manager
DoubleClick Inc
01.1998 - 12.1999
- Company Overview: Strategic Sales Group
- Media Sales Executive, representing over 200 of the internet's top branded web sites
- Managed team of two associates
- $5 million annual produced revenue
- Major Accounts Include: Volvo, Kraft, American Express, JC Penney, MCI WorldCom, Verizon Wireless, Nortel
- Presidents Club 1998, 1999
- Strategic Sales Group
Account Director
CMP Media
01.1994 - 11.1997
- Company Overview: Business Technology Group
- Sold print advertising space & created marketing programs, (print/online)
- Exceeded annual budget consistently by more than 15%
- Two time - Presidents Club award winner
- Business Technology Group
Account Executive - TV Ad Sales
Blair Television
01.1989 - 12.1993
- Company Overview: NYC
- Generated ($8 million) for Disney owned KCAL-TV Los Angeles, Blair's largest market station
Education
Bachelor of Science - Speech Communication
STATE UNIVERSITY OF NEW YORK AT ONEONTA
New York, NY08.1989
Skills
- Revenue Generation
- Team Management
- Pipeline Management
- SaaS
- Account Based Marketing
- Content Syndication
- Lead Generation
- Data As A Service
- P&L Management
- Talent Acquisition
- Customer Relationship Management
- Sense Of Humor
- Forecasting
- Sales and marketing leadership
Timeline
Vice President - US Mid-Market and Agency Sales
GWI
02.2019 - Current
Senior Enterprise Sales Director
Demandbase
01.2018 - 01.2019
Vice President, Regional Sales & Content Marketing Services
Madison Logic
02.2015 - 12.2017
Vice President, National Sales & Marketing Services
ALM
02.2012 - 08.2017
Vice President, Strategic Accounts/Business Development
Ziff Davis Enterprise
01.2010 - 12.2012
Vice President Business Development
Nielsen Business Media
02.2006 - 12.2009
National Sales Director
Ziff Davis Media
01.2004 - 12.2006
National Sales Director
United Virtualities
02.2001 - 02.2003
Senior Account Director
NBA
01.2000 - 12.2001
Regional Account Manager
DoubleClick Inc
01.1998 - 12.1999
Account Director
CMP Media
01.1994 - 11.1997
Account Executive - TV Ad Sales
Blair Television
01.1989 - 12.1993
Bachelor of Science - Speech Communication
STATE UNIVERSITY OF NEW YORK AT ONEONTA
Notables
- American Business Media (SIIA) - Digital Media Council
- Co-Chair, ABM (SIIA) Digital Media Council - Speaking Committee
- Author, ABM (SIIA) white paper: Building a Marketing Services Business
- Speaker/ Panelist, Content To Conversion, ExpoTech, ConnexLive, ABM Executive Forum, Virtual Edge: The Inside Story on Virtual Events, Content To Conversion conference
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