Eric Boonstra

5 years, 2 months

• Developed and maintained relationships with external vendors, suppliers and contractors.
• Oversaw: EHS, Production, Quality, Facilities, Camera Room, Lean Systems, and team leads.
• Member of the Executive Team for 5 years; co-developed strategic plans (5-year horizon).
• Evaluated financials monthly; reviewed key performance metrics (Safety, Quality, Efficiency, Absorption, Utilization).
• Conducted regular 1:1s with direct reports to support development, engagement, accountability and reduce turnover.
• Introduced Lean Manufacturing principles plant-wide, including Single Piece Flow, resulting in build time reductions (e.g., trailer builds from 40+ hours to 15).
• Analyzed and reported on key performance metrics to company president.
• Assisted in recruiting, hiring and training of team members.
• Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
• Trained and guided team members to maintain high productivity and performance metrics.
• Fostered interdepartmental collaboration to streamline workflow and boost productivity.
• Implemented process improvements to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
• Led modernization of the cable manufacturing line, to improve productivity and safety while improving throughput by 100% at the same time.
• Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.

2 years, 5 months

• Direct oversight of Customer Service Team
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Assisted with handling significant customer concerns to aid Customer Service in providing world class customer service.
• Collaborated with Customer Service Manager to observe each employee's individual strengths and provided feedback and mentoring to improve areas of weakness.
• Assisted in recruiting, hiring and training of team members.
• Created and deployed a Field Service Technician program enhancing onsite service nationwide.
• Launched Preventive Maintenance (PM) Program, generating recurring revenue and upsell opportunities.
• Responsibility for DOT compliance, primarily utilizing 3rd party monitoring to maintain compliance with federal DOT requirements
• Designed and managed annual trade show booth execution, generating $1M–$1.5M in 3 days.

2 years, 4 months

• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Coached Territory Managers and Customer Service team in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Traveled extensively with Territory Managers and met with customers to keep a pulse on the market and give sales presentations to help close critical sales.
• Developed and maintained key relationships with clients, leading to enhanced customer loyalty and increased repeat business.
• Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance
• Empowered and led driven sales team to build product awareness and consistently exceed revenue targets

2 years, 7 months

• Focused on building strong customer relationships to build trust and confidence. (many of these relationships continue today, years after my time in the field).
• Offered new and existing customers profitable products to maintain strong territory-wide revenue.
• Communicated regularly with senior management for daily support and strategic planning for the territory
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Serviced 900+ customer accounts while devoting significant energy to prospecting for new customers to grow territory sales.
• Provided "at your door sales and service" to effectively meet customers needs.

• Led plumbing installations and repairs, ensuring compliance with local building codes and regulations.
• Mentored junior plumbers, providing guidance on techniques and safety protocols.
• Developed customized plumbing solutions based on client needs and system requirements.

• Managed territory across four states, utilizing cold calling and lead generation for business growth.
• Cultivated relationships with appliance dealers, designers, contractors, and trade associations to expand market share.
• Conducted in-person demonstrations and technical training to enhance product knowledge and showcase features.

• Oversaw project sales, installations, subcontractor coordination, and customer engagement.
• Contributed to showroom design, updating displays to reflect current trends.
• Ensured timely and cost-effective project completion with high customer satisfaction.