Eric Branch

• Drove platform adoption by 40% and reduced early-stage churn from 12% to >5% by overhauling onboarding with self-service automation, cutting client launch times from 6–8 weeks to 2–3 weeks.
• Defined and executed a 12-month product roadmap that evolved UpSquad from a single-segment education tool into a multi-sector SaaS platform serving corporate training and workforce development markets.
• Accelerated release cadence by 50%, shortening bug fix cycles from 21 to 11 days and major feature releases from 100 to 45 days through improved backlog grooming, sprint discipline, and QA automation.
• Increased cross-functional efficiency by 60% by consolidating fragmented tools (Jira, Confluence, Figma) into unified systems of record and instituting structured weekly syncs and Slack digests.
• Shaped pricing strategy and go-to-market positioning, contributing to the company’s pivot into multi-sector participant management and a 25% increase in average contract value through tiered subscription models.

(Employed by Darden School Foundation through Dec 2016, then transitioned under Compass Group USA management; role and scope remained consistent.)

• Owned procurement and integration of all SaaS revenue and operations platforms, including a custom Salesforce-based event CRM that increased total property revenue by 80%.
• Led rollout of a mobile ordering SaaS system, integrating with POS and PMS platforms to deliver unified analytics and a 200% boost in on-site F&B revenue.
• Implemented automated database marketing system generating $1.5M in annual revenue while cutting marketing costs by 30%.
• Scaled key account revenue from $3.2M to $7.4M (+130%) through CRM optimization, structured pipeline management, and data-informed client engagement.

• Drove $750K in new SaaS revenue through direct sales and product demonstrations of Scitent’s Learning Management System (LMS), collaborating with product and engineering teams to align roadmap priorities with client needs.
• Partnered with Agile development teams to enhance LMS usability and reporting capabilities, contributing to an 80% increase in conversion rate and $1.2M in incremental revenue through adoption of a sales intelligence and engagement platform.
• Generated $690K in new profit by coordinating instructional design, marketing, and finance to launch a scalable revenue-share model for specialty medical eLearning programs.