ERIC BRASWELL

• Established the company as a market leader in healthcare engagement solutions and employee benefits decision support, leveraging behavioral science and AI and expanding strategic partnerships across carriers/payers, benefits brokers, healthcare systems, and technology platforms.
• Designed and executed multi-channel revenue growth strategies; vertical expansion into healthcare and hospital systems increased top-line bookings by 21% in year one.
• Scaled partner-led sales from 2% to 85% of total revenue within five years through targeted partner enablement and alliance development.
• Led and aligned cross-functional teams across sales, marketing, product, and customer success to streamline go-to-market execution and accelerate performance.
• Drove a data-driven commercial strategy by deploying advanced analytics tools to enhance forecasting, pipeline visibility, and operational rigor.
• Improved customer retention by 14% and increased sales win/close rates by 21% through enhanced value messaging, sales process optimization, and customer lifecycle management.
• Expanded market footprint via high-impact integrations and partnerships with leading healthcare and benefits ecosystem players.
• Fostered a company-wide culture of accountability and performance, contributing to sustained multi-year revenue growth with 22%–54% YoY net new revenue increases.
• Introduced multi-year contracting campaigns that strengthened retention and predictability, achieving 40% customer adoption of multi-year agreements within three years.

• Global provider of fleet management software with annual revenue of $430 Million.
• Developed and executed long-term business strategies to drive revenue growth and market expansion.
• Manage the global operations of the Channel Sales department, with 500+ employees in the U.S. and 70 countries.
• Manage $8 Million annual budget
• Collaborate with partner CEOs on strategic initiatives and competitive issues.

Key Accomplishments

• Grew channel revenue 600% during tenure; grew channel revenue from 1.8% of company sales to 28%.
• Led the unit to be the most profitable in the company, at 5% more profitable than other business units.
• ARPU grew by 25%, while customer retention increased by 11%.

• Global provider of comprehensive financial and real estate software solutions.
• Managed the partner network of resellers and finance consultants. Oversaw strategic development and execution for a new channel partner program, including qualifying, recruiting, and onboarding new partners.
• Led a team of Channel Directors and Managers in recruiting new reseller partners and consultants; coached team members in identifying new business opportunities and pipeline expansion.
• Developed and implemented a structure and process for the evaluation of new integration partners.
• Collaborated with partner organizations to improve performance and draft plans to expand into new markets.

Key Accomplishments

• Secured the first partner networks in Latin America, leading to 12% revenue growth within a year.
• Reestablished dormant partner relationships in Australia, generating $7 Million in revenue in the first six months.
• Launched a strategic consulting partner practice, which improved strategic global deal closing rate by 35%.

• Global trade and logistics software provider with revenues of $120 million +
• Hired to reorganize and rebuild an underperforming sales channel. Led a Sales team through the reorganization process, redesigned channel partner programs, negotiated new partner contracts, and increased reporting.
• Worked with the executive leadership of partner organizations to ensure pipelines were managed, quotas were met, and partners had the tools they needed to be successful.
• Coached individual channel managers on sales strategies, pipeline calls, and leadership opportunities.
• Identified opportunities to expand the product lines offered through the channel organization.

Key Accomplishments

• Grew revenue 34% within one year of reorganization; increased channel percent of sales from 2% to 67%.
• Launched new channel recruiting strategies, leading to an increase in partner count of 16.
• Introduced a cloud-based shipping solution to the channel, revolutionizing that segment of the supply chain.

• Global provider of professional information, software solutions, and services to the financial and healthcare industries with $6 billion in annual revenues.
• Managed and guided the strategic alliances division, ensuring all partnerships aligned with the broader corporate strategy. Developed a process for identifying, recruiting, and onboarding new alliance partners.
• Supervised a 10+ Strategic Alliances team; provided performance feedback and coaching.
• Identified and recruited potential strategic alliance partners to augment company product development strategy; participated in M&A discussions with potential alliance partners.
• Conducted regular reviews of all alliance partners to ensure continued success.
• Met monthly with product management leadership to discuss new products and evaluate alliance performance.

Key Accomplishments

• Increased partner deal revenue by 147% within one year.
• Built the largest pipeline of M&A targets in company history, at 85 companies up for evaluation; grew the organization from 6 to 28 alliance partners during tenure.

• Leading cloud-based provider of supply chain and EDI solutions.
• Hired to create and lead a new global channel division for the company; built the organization into a leading provider of outsourced software solutions and integration in the cloud services.
• Led partner recruiting strategy and initiatives; onboarded 300+ partners within two years.
• Built and maintained strong sales channel partnerships within the Microsoft and SAP partner environments; built relationships with leading consultants and systems integrators/VARs.
• Designed and implemented channel partner program metrics; conducted quarterly reviews of partner programs.

Key Accomplishments

• Maintained an average yearly growth of 25%; within two years, channel revenue grew to 60% of company revenue.
• Named “Top Channel Chief” by CRN magazine from 2008-10 and a “Top Emerging Tech Company from 2007-09.
• Received the 5-Star Partner Program Award from VARBusiness magazine and Everything Channel from 2008-10.