ERIC CASTANEDA
Summary
Multidisciplinary marketer with a strong background in brand development and content strategy. Successfully grew YouTube channels from 280K to over 400K subscribers and achieved 128M+ total views. Bilingual in English and Spanish, leveraging video production and graphic design to enhance audience engagement.
Overview
8
8
years of professional experience
Work History
Freelance Video Editor & Content Strategist
Self-Employed (Luciid)
Lincoln
08.2019 - Current
- Operated independent freelance practice, providing video, brand identity, and content strategy tailored for YouTube creators and small businesses.
- Serve as Video Editor & Content Strategist for JackTheBus, helping grow the channel from 280K to 400K+ subscribers and from 62M to 128M+ total views.
- Delivered 74+ video projects for creators with 168K to 3.94M subscribers, including Rainbolt, JackTheBus, Crispy Concords, and AverageHarry, resulting in 56.9M+ views and 1.79M likes.
- Built and executed short-form content strategy across TikTok and YouTube Shorts, generating 15M+ views in a single three-month period and 21M+ views across eight vertical edits.
- Designed click-first YouTube packaging for Rainbolt and Crispy Concords driving 8M+ views, continuously testing visual hierarchy and messaging to improve click-through.
- Developed brand identity systems for Crete FC (crest, game-day graphics, player features), channel branding for multiple creators, and motion graphics for Crete High School.
- Designed and launched luciidcreates.com, showcasing portfolio by category with streamlined direct contact flow.
Accounts Receivable Specialist & IT Coordinator
Sack Lumber Company
Crete
08.2018 - Current
- Managed accounts receivable processes to ensure timely payment collection across departments while maintaining accuracy and adherence to deadlines.
- Coordinated IT operations and internal business systems, providing essential support to staff and ensuring functionality of critical tools.
- Oversaw marketing and social media efforts, IT operations, and accounts receivable to ensure cohesive organizational support.
- Own Sack Lumber's social media presence end to end — planning, designing, and publishing seasonal, promotional, and giveaway campaigns with consistent brand treatment across every post.
- Design marketing collateral and brand assets supporting product lines, vendor partnerships, and in-store promotions.
Education
Bachelor of Arts - Business
Doane University
Crete, NE12-2023
Skills
- Video editing
- YouTube management
- Content strategy
- Short- and long-form video
- Brand identity systems
- Brand development
- Motion graphics
- Adobe Premiere Pro
- After Effects
- DaVinci Resolve
- Photoshop
- Illustrator
- YouTube Studio
- Meta Business Suite
- Social media management
- Storytelling
- Team collaboration
- Product launch
Product Platform Work
TCGNexus, tcgnexus.app, Concept, Design Direction & Go-to-Market, Live in early access and in active development, Conceived and launched a discovery platform connecting trading card game players with local game stores; defined the product concept, positioning, and target personas., Directed the brand and visual system, and planned a phased monetization model, Built using AI development tooling, owning product direction, design, and go-to-market end to end.
Core Competencies
Content strategy, Brand development, YouTube channel management & optimization, Social media management, Copywriting & storytelling, Thumbnail and CTR testing, Campaign planning, Product launch, Adobe Premiere Pro, After Effects, Photoshop, Illustrator, DaVinci Resolve, Motion graphics, Brand identity systems, Short- and long-form video, AI-assisted product development (Claude Code), Product scoping and specification, Supabase, Web deployment, YouTube Studio, IT operations, English, Spanish
Timeline
Freelance Video Editor & Content Strategist
Self-Employed (Luciid)
08.2019 - Current
Accounts Receivable Specialist & IT Coordinator
Sack Lumber Company
08.2018 - Current
Bachelor of Arts - Business
Doane University