Eric Cohen

• CRM Analytics (formerly Tableau CRM) product owner. Delivered 30 minutes of productivity per week for Sales team. will provide
  standardized KPI visibility across global sales teams to drive productivity,
  sales performance, and support sales coaching.
• Project Manager deliverables:

Three new online configurator tools: https://www.thermofisher.com/store/instruments/configurators/hplc

https://www.thermofisher.com/store/instruments/configurators/vanquish- neo

https://www.thermofisher.com/store/instruments/configurators/trace1600

High quality lead generation – HPLC Pilot (launched in Q1 2021) had a
50% conversion of lead to opportunity (CMD baseline is 28%).

Oracle CPQ: delivered 48 minutes per week of productivity to Sales team through quoting tools with guided configurators, reducing research time, and adding $2K of revenue opportunity to each quote.

• Partner with Commercial, Marketing, and IT to develop the global eCommerce and digital selling roadmap for the division
• Design and execute projects according to plan, including leading initiatives and workstreams within the broader eCommerce roadmap
• Lead Commercial Excellence internal communications
• Lead cross-functional teams, including 3rd party vendors and contractors
• Act as a subject matter expert across thermofisher.com, SFDC, CRM Analytics (formerly Tableau CRM), Oracle CPQ, SAP, and online configuration tools
• Research, identify, and share industry trends and customer preferences around eCommerce activities to help guide divisional strategy
• Facilitate discovery process / workshops to identify digital transformation opportunities and lead prototyping efforts / proof of concepts for evaluation and iteration
• Lead in exploiting technology to drive innovative digital solutions to support commercial process design
• Establish, audit, and improve internal processes to ensure we meet the performance and productivity goals of the team and business
• Support sales and commercial operations teams across the globe, assisting in troubleshooting issues as they arise as well as continuous improvement around tools and processes
• Mentor team members to upskill their knowledge in eCommerce and other digital tools.

• Responsible for the company's digital brand, including website, marketplaces, social media, etc.
• Achieved year-over-year sales growth of 46%-400%
• Led SEO efforts resulting in 75% of traffic via organic search
• Led cross-functional teams across sales, marketing, operations, logistics, and IT
• Performed cross-training of company employees
• Managed sales, customer service, and key account relationships
• Developed operational processes within multiple distribution centers, purchasing and accounting
• Managed paid search engine and marketplace advertising channels, collaborating with vendor partners, 3rd party agencies, and internal resources
• Managed product catalog of approximately 5K skus
• Responsible for site updates & upgrades, patches, etc.
• Managed email marketing (database of 35K contacts) including 3rd party automation tools (Hubspot)
• Implemented site analytics and monitoring tools (Google Search Console, Google Analytics, and Bing Webmaster Tools)
• Worked with 3rd party developers to provide operational enhancements
• Developed processes and management of CRM (for eCommerce customers)
• Developed distribution center processes, KPIs (pick & packaging time, inventory management, etc.)
• Managed relationships with 3rd party vendors, agencies, and consultants
• General support of Marketing team with print media, trade shows, company, and industry events

• Designed and maintained seven dealer specialty websites and ensured proper content, pricing and inventory
• Managed distribution of sales calls, service inquiries and emails
• Developed processes and management for CRM
• Contract negotiation and vendor relationship management
• Maintained and monitored budget and forecasting
• Analyze department performance and create solutions for improvement
• Created and managed online & offline marketing campaigns to attract potential customers and create brand awareness
• 2007 Volkswagen Sales Person of the Year Award.