Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Eric Cruz

Miami

Summary

Dynamic Sales Leader with a finance background and a strong focus on continuous improvement, performance optimization, and team engagement. Recognized for building high-performing teams through strategic mentorship and data-driven coaching. Consistently drives financial performance by executing company strategies with precision, aligning team efforts to business objectives, and capitalizing on growth opportunities.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Micro-Market Specialty Sales Coach

Best Buy
01.2025 - Current
  • Lead business and leadership meetings across the micro-market. Developed and executed the Q1 Marketplace Floor Leadership & Host program and the Q2 Accessories strategy.
  • Trained & developed exempt and non-exempt leaders in business acumen and customer experience, driving results through the floor leadership program.
  • Achieved the highest floor leadership participation across the marketplace in Q1. Drove a consecutive four-month increase in close rate during FY26.
  • Foster individual growth and enable a culture of belonging within my store through leadership and employee development. This includes quarterly conversations & regular check-ins.

Experience Manager

Best Buy
07.2023 - 12.2024
  • Foster a high-performing team culture by enabling the leadership team to execute critical priorities, including performance management, talent development, full-cycle hiring, and onboarding.
  • Analyze key performance indicators to uncover business opportunities, build data-driven action plans, and guide teams execution using platforms including Power Bi, RPD, and 5-Star.
  • Led sales performance for business segment representing 35% of total store RPD: ranked #1 micro-market across the enterprise in revenue and growth for FY25.

Mobile & Connected Life Specialty Sales Manager

Best Buy
08.2019 - 06.2023
  • Managed the performance of the highest revenue generating mobile business in Market 32 for FY 21 & FY 22 by adjusting monthly & quarterly plans to meet business results.
  • Analyze performance indicators to identify gaps in business goals, develop action plans, and lead teams to drive growth and enhance results using company tools & reporting.


Mobile Supervisor

Best Buy
09.2015 - 08.2019
  • Evaluate performance of employees based off Individual Sales Tracker and ability to coach and improve on their strengths and opportunities.
  • Succeeded in generating the most postpaid unit sales and credit card financing applications in the South Florida District for FY 18 & FY 17.

Connections Sales Lead

Best Buy
05.2015 - 08.2015

Education

Bachelor of Business Administration - Finance

Florida International University
04.2021

Associate of Arts - Finance Candidate

Broward College
Pembroke Pines
06.2016

High School Diploma -

Western High School
Davie, FL
06.2011

Skills

  • P&L Management
  • Microsoft Power BI
  • Workday Financials
  • KPI Monitoring
  • Performance reviews
  • Financial analysis
  • Labor Cost Control
  • Talent Acquisition (Kinexa)
  • Employee Growth Planning
  • Multi-Unit Retail
  • Strategic Planning

Certification

  • 2019-12 Excel 2016 Essential Training Certification
  • 2021-10 FINRA Securities Industry Essentials Exam Certification

Languages

Fluent in Spanish.

Timeline

Micro-Market Specialty Sales Coach

Best Buy
01.2025 - Current

Experience Manager

Best Buy
07.2023 - 12.2024

Mobile & Connected Life Specialty Sales Manager

Best Buy
08.2019 - 06.2023

Mobile Supervisor

Best Buy
09.2015 - 08.2019

Connections Sales Lead

Best Buy
05.2015 - 08.2015

Bachelor of Business Administration - Finance

Florida International University

Associate of Arts - Finance Candidate

Broward College

High School Diploma -

Western High School

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