ERIC D. BERKMAN

• Leading B2B SaaS Analytics Product GTM strategy by defining ICPs, messaging, creative, channels and measurement frameworks for multiple industries, targeting key decisions-makers for investment and sales opportunities.
• 250% increase in web traffic, 10 investor meetings, 3 pilot program participants, and 5 sales oppty’s.
• Built the brand and marketing foundation from the ground up, including positioning, messaging, website, outbound and inbound marketing campaigns, and the overall Brand & Marketing Standards Playbook.
• Executing multi-channel growth efforts using LinkedIn, SEO, outbound, and partnerships to build pipeline on a lean startup budget; driving engagement, traffic & pipeline.
• Overseeing cross-functional execution, aligning product, dev, and creative teams while hiring for Sales and Customer Success.
• 0 budget and 0 paid team members. Hustle and grind approach!

Lead end-to-end B2B and B2C marketing strategy, demand generation, product marketing, digital communications, creative, and analytics efforts across commercial and consumer lines of business. Partner with product and sales leadership to drive commercial client acquisition, onboarding, and product adoption.

• Spearheaded digital transformation and CRM-led marketing strategy that helped grow commercial and consumer web-generated sales from $130M to over $500M run rate, while cutting customer acquisition costs by 50%.
• Repositioned the brand with an enterprise-level refresh that drove +7% awareness, +6% consideration, and a +16-point NPS gain, boosting trust among both retail and commercial audiences.
• Scaled the marketing organization from 3 to 8 high-performing team members; grew the budget from $250K to $3.2M while establishing operational rigor and ROI tracking.
• Built the institution’s first comprehensive digital marketing roadmap, integrating MarTech, analytics, and omnichannel execution across commercial and retail initiatives.
• Led CRM and marketing automation efforts to create personalized, frictionless experiences across all channels—Web, App, Mobile, Email, Direct Mail, Social, and frontline teams (branches and contact center).
• Oversaw the performance and optimization of all digital channels, including Search, Display, SEO, Social, and Email, tailored to meet both B2B and consumer growth objectives.
• Accountable for all campaign analytics, reporting, and marketing attribution tied to a $7M enterprise marketing budget.

• CMO Advisory role with Azimuth Healthcare start-up; business strategy, product development, consumer experience, GTM strategy including digital and offline marketing, and website build.
• Created and executed DTC marketing strategies to drive hundreds of leads in senior care, orthodontic care, insurance, mortgage industry, and real estate; leading to over $1M in incremental client revenue.
• Consulting strategy and campaign execution for various home health care service companies to drive leads and create operational efficiencies via process improvement & app development.

• Developed a comprehensive CRM strategy aimed at enhancing patient and prospective patient experiences, with a focus on improving interactions and engagement.
• Created a unified brand framework that integrated three separate specialty services into a cohesive brand identity.
• Increased new patient leads for specialty procedures, such as knee and bariatric surgeries, by 300% within six months.
• Implemented a detailed tracking and analytics system, improving the collaboration between marketing and sales, and achieved a 200% return on investment for digital advertising campaigns within three months.

• Led U.S. digital revenue generation strategy, CRM enabled marketing operations and digital marketing for Long Term Care Insurance - both B2B and B2C.
• Produced 800% increase in B2C sales from $1M to $8M annually, and B2B sales growth of 40% to $40M annually.
• Integrated Salesforce.com, Eloqua, and content strategy to drive targeted B2B and B2C campaigns.
• Reduced overall cost per lead by 450% through data-based decisions, testing acquisition sources, and A/B testing.
• Grew team to 4 and budget from $500k to $2.7M.

• Increased sales by 22% with $2M budget, and 5 person team by optimizing SEM, SEO, Display, Email, Content, and A/B Testing.

• Led strategy and execution of new email customer acquisition, segmentation, and new campaign development.
• Responsible for analytics to help grow sales from $103M to $150M, and 10X ROI.
• Created segmentation model and strategy to drive incremental $28M in email sales YoY.

• Led systems analysis and requirements development for $3M corporate-wide project to merge 4 loan origination systems.
• Responsible for project management, business requirements and execution; delivered under budget by 15% and ahead of schedule by 1 month.

• Responsible for developing web-based monthly close process for corporate accounting, saving department 50 hours of monthly work.
• Project management and hands-on analytics projects to identify process improvement opportunities via web-based solutions to save company $2M annually.

• Led various client engagements with in website development, usability studies, survey research initiatives, and financial management.
• Led and mentored various teams of 3-15 consultants, and managed work in excess of $2M.