Eric DeBenedictis
Ludlow,MA
Summary
Self-motivated, creative problem-solver who values integrity, empowerment, and continuous improvement. Advanced knowledge of Google Ads. Highly proficient in building spreadsheets for reporting and productivity.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Advertising Manager
Displays2go
01.2023 - Current
- Oversees a team of advertising specialists who manage Paid Search, Shopping, Affiliate Marketing, Programmatic Display, and Online Marketplaces.
- Reports daily budget pacing and results to executive leadership to align spend with sales forecasts and achieve bottom-line contribution margin targets.
- Manages an online advertising budget of $1M per month across multiple channels, including Google and Bing.
- Builds advanced reports in Excel, Google Sheets, Google Analytics, and Looker Studio for advertising and cross-departmental use.
Digital Advertising Supervisor
Displays2go
01.2022 - 12.2022
- Implemented automation best practices in Google Ads to improve ROAS and streamline team productivity.
- Restructured advertising team into new functional roles to enhance collaboration and professional development opportunities.
Lead Digital Advertising Specialist
Displays2go
04.2021 - 01.2022
- Set up new affiliate program in September 2021 which grew to $500k in monthly sales revenue by August 2022.
- Reported on targets to improve (TTIs) to executive leadership, and conducted root cause countermeasure (RCCM) exercises for missed targets.
Digital Marketing Specialist
Displays2go
03.2020 - 04.2021
- Tested programmatic display and video advertising solutions to generate brand awareness and drive new customer acquisition.
- Built and optimized paid search campaigns for new in-demand products during COVID pandemic, including sneeze guards and hand sanitizer dispensers.
Social Media Specialist
Displays2go
10.2018 - 03.2020
- Managed social media channels and responded to all customer questions and reviews on our website.
- Onboarded new social media management platform to improve content development and scheduling.
- Developed philanthropic outreach program, Displays4Good.
Marketing and Communications Intern
Sylvia Group, an Alera Group Company
01.2018 - 10.2018
Honors Marketing Assistant
Bridgewater State University
01.2015 - 05.2018
Front End Assistant
Demoulas Super Markets, Inc.
07.2012 - 08.2017
Education
MBA - Business Administration And Management
Boston University
Boston, MA05.2025
Bachelor of Science - Marketing
Bridgewater State University
Bridgewater, MA05.2018
High School Diploma -
Plymouth South High School
Plymouth, MA01.2014
Skills
- Google Ads Expertise
- Keyword Research
- Competitor Analysis
- Budget Allocation
- Microsoft Excel
- Google Analytics
- People Leadership
Certification
- Google Ads: Search, Shopping, Display, and Video
- Google Analytics 4
Timeline
Digital Advertising Manager
Displays2go
01.2023 - Current
Digital Advertising Supervisor
Displays2go
01.2022 - 12.2022
Lead Digital Advertising Specialist
Displays2go
04.2021 - 01.2022
Digital Marketing Specialist
Displays2go
03.2020 - 04.2021
Social Media Specialist
Displays2go
10.2018 - 03.2020
Marketing and Communications Intern
Sylvia Group, an Alera Group Company
01.2018 - 10.2018
Honors Marketing Assistant
Bridgewater State University
01.2015 - 05.2018
Front End Assistant
Demoulas Super Markets, Inc.
07.2012 - 08.2017
MBA - Business Administration And Management
Boston University
Bachelor of Science - Marketing
Bridgewater State University
High School Diploma -
Plymouth South High School
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