Summary
Overview
Skills
Accomplishments
Work History
Education
Work Availability
Quote
Timeline
References
Non-Profit / Volunteerism
Affiliations
References
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ERIC ELWELL

ERIC ELWELL

Nashville,TN

Summary

Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results.

Overview

34
34
years of professional experience

Skills

  • Entrepreneurial Mindset
  • Technical Sales Knowledge
  • National Account Management
  • Solution Selling
  • Systems and Software Expertise
  • Goals and Performance
  • Professional Business Communication
  • Multimillion-dollar P&L Management
  • Business Planning
  • Product Strategy
  • Negotiation Expertise
  • Competitive Product Evaluation
  • Research and Due Diligence
  • Lead Generation Techniques
  • Team Development
  • Ethics and Integrity

Accomplishments

  • Relationship Management Success: Contributed to $250M/annual pipeline as key account manager at Harman Professional Solutions.
  • Revenue Increase Initiative: Boosted company revenue by 300% over 18 months after rebranding, refining market focus and adding new service lines at Paragon Studios.
  • Contract Closed Rapidly: Secured a new customer $1.2M contract within first 90 days at CTS AVL.
  • Process Improvement: Implementation of AI-powered lead generation solution for sales prospecting, improving contact accuracy while cutting research time by over 50% at CTS AVL.
  • Lead Generation boost: Generated over 1000 new leads in 6 months using new AI prospect lead platform.

Work History

Business Development Manager (contract)

STAGETEC North America
Nashville, TN
04.2024 - 03.2025

STAGETEC GmbH is the leading format-agnostic audio distribution, mixing, DSP, and control for broadcast, performing arts, and commercial markets.

  • Recruited to join a small team of seasoned industry experts to open a new North American office.
  • Identified new customers through pipelining, pre-qualification, and market analysis.
  • Developed and supervised North American marketing campaigns and events to maximize income and achieve audience targets.

Director of Business Development

CTS AVL
Nashville, TN
06.2023 - 04.2024

CTS AVL produces live events, multi-city concert tours, music festivals, and system design and integration solutions.

  • Developed actionable insights by analyzing market trends and potential service expansions.
  • Implement AI-driven lead generation platform, enhancing inbound traffic, optimizing engagement, and decreasing marketing costs.
  • Delivered 1,000+ new qualified leads to the CRM system in the first 90 days.
  • Re-established exclusive relationship with former client to deliver new 2-year production contract worth $1.2M in the first 90 days.

Founder & CEO

Elevation Partners TN LLC
Nashville, TN
01.2019 - 03.2024

Elevation Partners TN was the development entity for Elevation Studios, a large-scale live production facility to be located in Nashville, TN.

  • Conducted comprehensive market research and developed business plan to launch startup venture.
  • Identified potential investors and presented investment opportunities and raised capital through private equity, debt financing, and other sources.
  • Managed company finances, including budgeting, forecasting, and financial reporting to stakeholders.

Sr. Business Development & U.S Sales Manager

Harman Professional
Los Angeles, CA
04.2014 - 11.2018

HARMAN Professional is the world's largest professional audio, video, lighting, and control manufacturer.

  • Established direct relationships with high-value clients like Live Nation, AEG, House of Blues, the Ryman Auditorium, and Radio City Music Hall.
  • Led and supported independent rep firms on high-value opportunities requiring engineering support, special pricing, expedited delivery, and payment terms in order to close sales, contributing to a $250 million annual pipeline.
  • Managed critical incidents, applying backup plans to ensure continuity of operations for clients.

Project Consultant

Technical Innovation (now Diversified)
Nashville, TN
01.2013 - 04.2015

Technical Innovation was a top-25 commercial audio, video, lighting, and technology integrator across corporate, government, sports, entertainment, and house of worship markets.

  • Recruited to lead new market development in the performing arts, live entertainment, and house of worship.
  • Acted as a product and market expert across 10 regional offices for sophisticated system design and integration.
  • Received multiple awards for exceeding monthly quotas by 2X-6X.

General Manager

Paragon Studios
Franklin, TN
01.2006 - 12.2007

Paragon Studios was a state-of-the-art audio recording complex in Nashville with world-class design and amenities, serving award-winning artists and producers.

  • Achieved a $250k increase in revenue in the first year by launching audio-for-picture services for film and television.
  • Delivered over 300% increase in gross revenue over an 18-month period.
  • Partnered with key stakeholders on a significant upgrade exceeding $1M, enhancing functionality of audio-for-picture services.

Sole Proprietor

Greymatter Entertainment
Nashville, TN
01.1991 - 04.2014

Freelance Engineer, Producer, and Consultant based in Nashville, TN, creating unforgettable experiences through talent, technology and meticulous attention to detail.

  • Clients: OneRepublic, Sugarland, Sara Bareilles, Amy Grant, Vince Gill, Anita Baker, and Michael W. Smith, Sara Evans, LeAnn Rimes, Billy Currington, Warner Music, Sony Music, Universal Music
  • Broadcasts: David Letterman Show, Tonight Show with Jay Leno, MTV Total Request Live, NBC Tree Lighting at Rockefeller Center, PBS Soundstage, Country Music Awards, CMT Awards, Bonnaroo Festival, and Austin City Limits Fest.

Education

Bachelor of Arts - Major: Music Performance; Minor: Business Admin

Wichita State University
Wichita, KS

Graduate Certificate - Audio Technology

The Recording Workshop
Chillicothe, OH

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin

Timeline

Business Development Manager (contract)

STAGETEC North America
04.2024 - 03.2025

Director of Business Development

CTS AVL
06.2023 - 04.2024

Founder & CEO

Elevation Partners TN LLC
01.2019 - 03.2024

Sr. Business Development & U.S Sales Manager

Harman Professional
04.2014 - 11.2018

Project Consultant

Technical Innovation (now Diversified)
01.2013 - 04.2015

General Manager

Paragon Studios
01.2006 - 12.2007

Sole Proprietor

Greymatter Entertainment
01.1991 - 04.2014

Bachelor of Arts - Major: Music Performance; Minor: Business Admin

Wichita State University

Graduate Certificate - Audio Technology

The Recording Workshop

References

References available upon request.

Non-Profit / Volunteerism

  • Harpeth Trace Services Association, Board of Directors 2025-2026
  • Audio Engineering Society, Nashville Section - Executive Board Member 2011 2019
  • Nashville Engineer Relief Fund, Board Member 2010 2025
  • Rocketown of Middle Tennessee, Board of Directors 2000 2008
  • Other Volunteer Work: American Red Cross, Nashville Rescue Mission, Challenge Aspen, USO, Music Cares, World Vision, Compassion International

Affiliations

  • Audio Engineering Society, Nashville Section
  • Nashville Engineer Relief Fund (501c3)
  • Harpeth Trace Services Association (HOA)

References

References available upon request.

ERIC ELWELL