Eric Figura
Detroit,MI
Summary
Organized and self-motivated professional experienced in media strategy, problem-solving, and communication with solid understanding of business principles, and team leadership. Dedicated to building and leading talented and motivated individuals. Passionate about driving business growth and creating a positive work environment.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Director of Marketing
Stella Watch Company
01.2023 - Current
- Developed and executed marketing programs, resulting in 11% increased web traffic (96% new customers), 10% boost in sales, and a 28% higher order value year over year.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Boosted paid social campaign efficiency, improving ROI by 18% year to date (period over period).
Senior Manager, Strategy
Partners + Napier
05.2022 - 01.2023
- Planned omnichannel media budgets across agency clients. Specializing in CPG, SaaS, QSR, and Travel/Tourism verticals.
- Presented and executed audience-led media strategy, gaining the Out-of-Home and Paid Search business for a client.
- Researched innovations across digital & traditional media platforms, presenting POVs to Clients with insights on the current media landscape.
- Built audience profiles from the ground up, to fulfill audience-led approach when creating client media plans. Audiences built using MRI/Simmons, Global Web Index, and Helixa platforms.
- Ensured plans were tuned with creative approach in mind while meeting client business goals (increased ROI, decreased CPA).
Associate Director, Communications Strategy
Generator Media + Analytics
12.2021 - 04.2022
- Grew clients' product sales by 27% over 6-month campaign via both digital and physical in-store marketing channels.
- Planned and oversaw execution of digital campaigns across Display, Native, Video, Paid Social & Search, optimizing toward client KPIs.
- Owned planning, strategy, and performance calls with each client, delegating next steps regarding the clients’ set business objectives.
- Oversaw Assistant Planner/Buyers on their day-to-day work to ensure delivery of client assets.
- Assisted senior leadership in managing all aspects of operations.
Supervisor, Communications Strategy
Generator Media + Analytics
05.2019 - 11.2021
- Oversaw a small team of media planner/buyers and assistants, and mentor them as they handle day-to-day campaign activations, client billing, and vendor communication.
- Met with new and current media partners to stay current on the digital media landscape and provide POVs to both the agency and its clients.
- Presented weekly reports to clients on overall campaign pacing and performance.
Education
Bachelor of Arts - Advertising Management
Michigan State University
East Lansing, MI04.2016
Skills
- Business Planning and Strategy
- Digital Media Planning and Execution
- Client-Facing Skills
- Media Plan Presentations
- Paid Media: Search, Social, Display, Video
- Budget Management
- Communications Strategies
- Excellent Writing Skills
- Experienced across Microsoft Suite
- Team Leadership
- Training and Onboarding
- Critical Thinking
Certification
- Google Ads (Search, Display, Video, Shopping, Mobile)
- Google Analytics (GA4, Universal, Google Tag Manager)
- Digital Marketing & E-commerce
- Ethical Practices and Principles in Advertising
Timeline
Director of Marketing
Stella Watch Company
01.2023 - Current
Senior Manager, Strategy
Partners + Napier
05.2022 - 01.2023
Associate Director, Communications Strategy
Generator Media + Analytics
12.2021 - 04.2022
Supervisor, Communications Strategy
Generator Media + Analytics
05.2019 - 11.2021
Bachelor of Arts - Advertising Management
Michigan State University
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