Hi, I’m
Eric Fishon
VP Strategic Regional Sponsorships And Activations
Hauppauge,NY
Summary
Versatile business leader bringing 30 years of experience as accomplished marketing executive. Strategic problem-solver, change manager and visionary executive with success implementing plans to meet current and future needs. Key expertise in financial, NFP, sponsorships, etc.
Overview
29
years of professional experience
4
years of post-secondary education
2
Certifications
Work History
TD BankMelville, NY
VP Strategic Sponsporships & Activations
03.2004 - Current
Job overview
- Chaired partner meetings to drive discussion of matters important to firm operations, keeping discourse on-topic and moving at efficient pace.
- Increased brand awareness in market by 25%, market share by 15%, and raised customer satisfaction scores above industry average of 35% to 75%, assisting bank in winning JD Power award.
- Managed, create, and oversaw implementation roadmapping for marketing innovation activations created within our sponsorships to increase brand awareness, market share, new to bank customers, and retention.
- Manage, forecast and implement marketing budget of $10mm
- Negotiated contracts with partners to give equitable terms to all parties.
- Stayed informed on industry developments and market trends to gain competitive advantage.
- Evaluated productivity and quality of regional sponsorships and made recommendations for improvement to reach firm's short-term and long-term goals.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Long Island Against Domestic ViolenceRonkonkoma, NY
President, Board of Directors
01.2012 - Current
Job overview
- Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.
- Oversaw deployment of strategic business plans to accomplish accounting, compliance, and revenue targets.
- Created and deployed initiatives to outperform revenue targets and increase company value.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Implemented 12 policies to cut overhead costs 35 %, increase productivity and maximize profit 43% to victims and survivors.
- Developed future financial plans to inform critical decision-making related to spending cuts, rightsizing labor force and timing planned business investments.
Southwest AirlinesOrlando, FL
Marketing Executive
01.2000 - 03.2004
Job overview
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives to new online booking tool increasing regional business bookings by 48%.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Oversaw 15 person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
Cox CommunicationsLong Island, NY
Director of Marketing and Promotions
06.1994 - 11.2001
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and maintained positive working relationships with key stakeholders in community.
- Participated in and assumed leadership roles in local business-related organizations and activities.
- Led and supported coordination of economic and community development strategies and focused on locally established initiatives.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Created and hosted two award winning National Association of Broadcasting community shows, still running today.
Education
University of Maine At Presque IslePresque Isle, ME
Master of Science from Organizational Leadership
02.2023 - 05.2023
University of Maine At Presque IslePresque Isle, ME
Bachelor of Science from Organizational Leadership
01.2022 - 12.2022
University of FloridaGainesville, FL
Certificate Urban Management from Endomology / Leadership
08.2020 - 12.2022
University of PennsylvaniaPhiladelphia, PA
Certificate from Business Leadership
12.2022 - 02.2023
Yale UniversityNew Haven, CT
Certificate Science of Well Being from Psychology
09.2022 - 11.2022
University of South FloridaTampa, FL
Inclusive And Ethical Leadership Certificate from Intercultural, Multicultural, And Diversity Studies
01.2022 - 03.2022
Graduate School of Stamford Business Storrs, CT
Executive Leadership And Diversity from Intercultural, Multicultural, And Diversity Studies
09.2022 - 12.2022
Skills
Program oversight
Financial Management
Business Development
Staff Management
Project Management
Quantitative analysis
Strategic planning
Negotiation
Accomplishments
Winner of National Association Broadcaster of the Year award
Congressional Award for dedication of community leadership
United States Presidential Lifetime Volunteer Award
3x Honor Society
Affiliations
- Toastmasters
- American Marketing Association
- National Pest Management Association
- Florida State Troopers Association
- Florida Sheriffs Association
- Long Island against Domestic Violence
- National Bankers Association
Certification
NYS DEC Commercial Pesticide
Timeline
University of Maine At Presque Isle
Master of Science from Organizational Leadership
02.2023 - 05.2023
University of Pennsylvania
Certificate from Business Leadership
12.2022 - 02.2023
Diversity and Inclusion
11-2022
Yale University
Certificate Science of Well Being from Psychology
09.2022 - 11.2022
Graduate School of Stamford Business
Executive Leadership And Diversity from Intercultural, Multicultural, And Diversity Studies
09.2022 - 12.2022
University of Maine At Presque Isle
Bachelor of Science from Organizational Leadership
01.2022 - 12.2022
University of South Florida
Inclusive And Ethical Leadership Certificate from Intercultural, Multicultural, And Diversity Studies
01.2022 - 03.2022
University of Florida
Certificate Urban Management from Endomology / Leadership
08.2020 - 12.2022
NYS DEC Commercial Pesticide
02-2019
President, Board of Directors
Long Island Against Domestic Violence
01.2012 - Current
VP Strategic Sponsporships & Activations
TD Bank
03.2004 - Current
Marketing Executive
Southwest Airlines
01.2000 - 03.2004
Director of Marketing and Promotions
Cox Communications
06.1994 - 11.2001