Eric Griffin
Birmingham
Summary
Dynamic creative director and strategist with proven success in business development, campaign design, and experience production across Web3, entertainment, tech, and F&B sectors. Adept at turning brand vision into scalable, high-impact systems that drive revenue, deepen partnerships, and accelerate growth. Expertise in cross-functional leadership, partner acquisition, attribution modeling, and CRM optimization. Demonstrated ability to grow organizations through performance-driven strategy, and immersive activations.
Overview
10
10
years of professional experience
Work History
Director of Events & Corporate Strategy
BitcoinOS
12.2024 - Current
- Spearheaded event strategy and execution for 10+ major conferences across North America, Asia, and the Middle East, increasing presale wallet conversions by 34% through IRL activations.
- Built attribution reporting framework to evaluate multi-channel campaign ROI, resulting in a 23% boost in paid media efficiency.
- Led negotiations and logistics for global event sponsorships, reducing costs by 18% YoY while improving visibility and deal pipeline growth.
- Drove go-to-market campaign coordination across presale phases, enabling 3x faster iteration on creative and messaging through direct feedback loops with investors and partners.
- Secured high-impact BD meetings and partnerships through custom on-site experiences, contributing to a 2.4x lift in qualified lead generation.
Business Development & Events Manager
Thesis
09.2024 - 12.2024
- Integrated BD and events workflows to improve partner onboarding time by 40% via CRM automation and pipeline design.
- Closed cross-functional gaps by instituting standardized reporting systems, accelerating campaign approvals and reducing churn in pipeline handoff.
- Supported launch of a high-value activation series that drove a 27% increase in inbound BD leads and improved MQL-to-SQL conversion rates.
- Led CRM optimization efforts in HubSpot; improved email open rates by 18% and shortened deal cycle time for strategic accounts by 22%.
Marketing & Events Coordinator
Thesis
01.2024 - 09.2024
- Executed 6+ high-impact event activations, managing all logistics, partnerships, and CRM post-event targeting; contributed to a 20% uptick in repeat partner engagement.
- Tracked RSVPs and lead data across activations to feed BD workflows and drive downstream conversion analysis.
- Collaborated across teams to align campaign KPIs with brand and sales goals, directly supporting a quarterly revenue growth increase of 15%.
Content Writer & Editor
PorchDrinking.com
10.2018 - Current
- Created regional editorial strategy across the craft beer and events vertical, increasing organic traffic by 120% in under 12 months.
- Led partnerships with local and national brands to amplify content reach and drive regional sponsorship opportunities.
Online Content Moderator
Untappd, Inc.
04.2019 - 07.2021
- Moderated community engagement and led Southern US moderation for 10K+ users in the craft beer space, maintaining 98% accuracy in user content review.
- Supported product marketing feedback loop via user insights and Slack community data, contributing to improved CX strategy.
Founder
EG Creative Agency
06.2016 - 01.2024
- Built and scaled boutique creative consultancy, supporting over 30 clients with experiential campaigns.
- Directed large-scale experiences across Web3 and lifestyle industries, achieving ROI over 3.5x.
- Developed hybrid business development-creative playbooks for growth-stage organizations with lean teams.
Senior Copywriter & Content Creator
High Times / Green Rush Daily
05.2015 - 09.2016
- Managed editorial teams and wrote content for 1M+ monthly readers during GDR’s acquisition by High Times.
- Developed SEO and monetization strategy that increased inbound search traffic by 75% and affiliate clickthroughs by 48%.
- Coordinated directly with business development team to align content campaigns with sponsorship, licensing, and ecomm goals.
Education
Bachelor of Arts - Studio Arts
James Madison University
Animation & Character Design
Gnomon School of Visual Effects
Skills
- CRM: HubSpot, nReach
- Analytics: Spindl, Google Analytics, Dune
- Project Management: Asana
- Events: Large-scale logistics, IRL brand activations, speaker curation
- Partnerships: BD funnel design, pipeline reporting, GTM launch planning
- Writing & Strategy: SEO, email campaigns, brand positioning, pitch deck dev
Timeline
Director of Events & Corporate Strategy
BitcoinOS
12.2024 - Current
Business Development & Events Manager
Thesis
09.2024 - 12.2024
Marketing & Events Coordinator
Thesis
01.2024 - 09.2024
Online Content Moderator
Untappd, Inc.
04.2019 - 07.2021
Content Writer & Editor
PorchDrinking.com
10.2018 - Current
Founder
EG Creative Agency
06.2016 - 01.2024
Senior Copywriter & Content Creator
High Times / Green Rush Daily
05.2015 - 09.2016
Bachelor of Arts - Studio Arts
James Madison University
Animation & Character Design
Gnomon School of Visual Effects
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