Eric Holmstead
Logan
Summary
Results-oriented Bedding and Furniture executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success.
Overview
20
20
years of professional experience
Work History
President
Malouf
02.2022 - Current
- Led a sales team of over 90 professionals, including 50+ outside sales representatives and 40 full-time in-house representatives, driving alignment across wholesale sales, product development, marketing, and customer experience.
- Directed operations to achieve over $187MM in annual sales, ensuring alignment with company growth objectives.
- Launched two new brands across 13 product categories, boosting overall revenue by 30%.
- Personally ideated over 100 new product launches, contributing to a 10% overall revenue increase.
- Implemented a Commercial division that captured an additional 5MM dollars in new revenue by utilizing current product offerings.
- Developed and executed strategic plans that resulted in consistent double-digit growth across all sleep categories, successfully increasing market share.
- Directed marketing initiatives for major buying groups, achieving a year-over-year revenue increase of 20-25%.
- Introduced an Omni-channel experience, consolidating sub-brands to enhance brand awareness.
- Developed strategies to assist retailers with low foot traffic by enhancing average order value (AOV) through bundle options and space-efficient product displays.
- Implemented products that enabled cross-selling without additional costs, increasing unit velocity while decreasing excess inventory risk.
- Leveraged market data and customer feedback to pivot product and brand strategies, resulting in a 22% sales revenue increase over 18 months.
- Focused on high-margin SKUs, removing lower-margin products, leading to a 5% increase in gross margin percentage (GM%).
- Achieved an average unit price increase of over $7 per pillow and $3 per protectors.
- Improved employee retention by 10% through targeted career growth initiatives like stretch experiences, presenting to top accounts and retailers in-store POP.
VP of Sales and Business Development
Malouf
12.2020 - Current
- Led a sales team 45 outside sales representatives and 35 fulltime in-house representatives
- 20 percent year-over-year revenue growth. Responsible for over 5000 accounts. Added 350 new accounts, including 7 of the national Top 100 accounts.
- Spearheaded cross-functional collaboration between departments to ensure alignment of goals and seamless execution of projects.
- Continuously evaluated team performance against established benchmarks/goals so as to identify areas needing improvement while taking corrective measures accordingly aimed at maintaining an overall high standard of excellence throughout all aspects related.
- Expanded customer base through targeted business development initiatives and strategic partnerships. (NMG, Furniture First, Brandsource and FMG)
- Mentored staff to enhance their skills, resulting in improved performance and career advancement opportunities.
National Sales Manager
Malouf
07.2019 - Current
- Led a sales team of 45 outside sales representatives and 30 fulltime in-house representatives
- 35 percent year-over-year revenue growth. Responsible for over 5000 accounts. Added 500 new accounts, including an avg of 10 of the national Top 100 accounts per year.
- Negotiated and closed agreements with large customers and buying groups and monitored and analyzed performance metrics.
- Attended events, trade shows, and manufacturer product shows
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Met with customers to give sales presentations, negotiate contracts and promote services.
District Sales Manager
Malouf
11.2017 - Current
- Led a district of 23 outside sales representatives and 7 fulltime in-house representatives
- 80 percent year-over-year account growth and revenue, 40 percent higher than all other districts. Responsible for over 1,500 accounts. This year my team added 300 new accounts, including 7 of the 20 national Top 100 accounts headquartered in my district.
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
Territory Manager
Malouf
07.2015 - Current
- Led a team 11 outside sales representatives and 2 fulltime in-house representatives
- Developed relationships with key accounts, owners, buyers, and RSA's.
- As a territory manager over Texas, Louisiana, Arkansas, Missouri, Kansas, and Oklahoma. I added 250 New accounts and saw 100 percent year-over-year growth in number of accounts and revenue, 50 percent higher growth than any other Malouf sales territory.
Head Mechanic/Service Supervisor
Hyrum Tire
01.2005 - 07.2015
- Headed mechanic department, while continuing training when available
- Assisted in inventory planning for monthly and seasonal needs
- Used employee relations to help maintain a staff with no turnover for over 5 years
- Helped company gross income to over 1 million for the first time since opened
- Managed store for weeks at a time when owner was on vacation
- Accountable for full sales, deposit, and register count outs
- Scheduled appointments, ensured appointments were completed and customers were satisfied
- Investigate and resolved quality and service complaints, ensuring customer satisfaction
- Recruited, hired, supervised, scheduled, and motivated a staff of up to 5 employees
- Trained staff on basics of mechanics and helped them advance when needed
- Improved productivity and morale by initiating systems for accountability
Education
High school diploma -
Mountain Crest high school
Skills
- Leadership Team Building
- Organizational Leadership
- Sales and Marketing
- Business Development
- Business Planning
- Strategic Visioning
- Vendor Sourcing and Negotiations
- Event Planning
- Strategic Planning
- Operational Excellence
References
- Mike Douglas, SVP Merchandising and Supply Chain at Sleep Country Canada 435-757-7995
- Mike Guthrie, Alta Bank Manager, 435-265-6226
- Scott Carr, VP of Marketing at Stukent 435-890-3134
Timeline
President
Malouf
02.2022 - Current
VP of Sales and Business Development
Malouf
12.2020 - Current
National Sales Manager
Malouf
07.2019 - Current
District Sales Manager
Malouf
11.2017 - Current
Territory Manager
Malouf
07.2015 - Current
Head Mechanic/Service Supervisor
Hyrum Tire
01.2005 - 07.2015
High school diploma -
Mountain Crest high school
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