ERIC HOLMSTEAD
Logan,UT
Summary
Revenue & Growth Executive with a proven track record of driving enterprise revenue growth, margin expansion, and market share across wholesale, commercial, and multi-channel distribution environments. Expertise in building scalable revenue architecture by integrating sales, marketing, product, pricing, and channel strategy into a unified growth platform. Known for delivering consistent double-digit growth, optimizing pricing performance, and leading high-impact teams in complex, B2B manufacturing and distribution businesses.
Overview
21
21
years of professional experience
Work History
Director of International Expansion
Sleep Country Canada
01.2025 - Current
- Built and scaled wholesale division from the ground up, establishing a new commercial revenue channel
- Grew revenue from $2.1M to $6M, improving contribution margins by 3–5% through pricing and product bundling strategies
- Own enterprise commercial strategy including forecasting, pricing, product development, merchandising, and go-to-market execution
- Established and led U.S. expansion strategy, securing key wholesale and retail partnerships
- Implemented CRM systems, SOPs, and KPI frameworks to improve visibility across pipeline, pricing, and channel performance
- Created a new commercial division to expand revenue without disrupting core retail channels
- Partnered cross-functionally with product, sourcing, and marketing to accelerate speed to market and improve execution
- Aligned demand generation and channel strategy to improve pipeline velocity and customer acquisition
President
Malouf
02.2022 - 01.2025
- Owned enterprise-wide revenue strategy across wholesale, commercial, and multi-channel distribution for a $187M+ business
- Built and led a 90+ person organization, integrating sales, marketing, product, and customer experience into a unified revenue platform
- Delivered consistent double-digit growth while expanding market share across all product categories
- Developed and executed a multi-year growth strategy focused on channel expansion, pricing optimization, and customer acquisition
- Launched 2 brands and 100+ products, driving 30% overall revenue growth
- Built and scaled a commercial division generating $5M+ incremental revenue through new channel development
- Owned pricing architecture, implementing discounting, bundling, and SKU-level optimization to improve margins by 5%+
- Increased AOV, unit velocity, and customer retention through targeted merchandising and cross-sell strategies
- Leveraged analytics and customer insights to drive 22% revenue growth over 18 months
- Established KPI frameworks and performance tracking systems to monitor pipeline, pricing, and channel performance
- Partnered with executive leadership to define growth strategy and communicate revenue performance, risks, and opportunities
- Led omni-channel integration to unify brand positioning and enhance customer experience across all touchpoints
VP of Business Development
Malouf
12.2020 - 02.2022
- Led an 80+ person sales organization across inside sales, outside sales, and rep networks covering 5,000+ accounts
- Delivered 20% YoY revenue growth through expansion of distribution channels and strategic partnerships
- Added 350+ new accounts, including Top 100 national customers and key buying groups
- Expanded partnerships with NMG, Furniture First, BrandSource, and FMG to accelerate channel growth
- Improved pipeline performance and sales execution through KPI tracking and performance management systems
- Strengthened customer retention and share of wallet across key accounts through targeted engagement strategies
- Drove cross-functional alignment between sales, marketing, and product to improve go-to-market effectiveness
National Sales Manager
Malouf
01.2019 - 01.2020
- Delivered 35% YoY revenue growth across national commercial accounts
- Managed 5,000+ accounts and led a 75-person sales organization
- Expanded distribution by adding 500+ new accounts, including Top 100 national customers
- Negotiated and closed large-scale agreements with key commercial and distribution partners
- Developed and executed national sales strategies aligned with market demand and channel priorities
District Manager | Territory Manager
Malouf
01.2015 - 01.2019
- Progressed through leadership roles delivering 80–100% YoY growth across multiple regions
- Built and scaled territories, adding 550+ new accounts across multi-state markets
- Led top-performing districts, outperforming peers by 40%
- Developed strong relationships with key accounts, distributors, and channel partners
Head Mechanic / Service Supervisor
Hyrum Tire
01.2005 - 01.2015
- Managed operations, staff, and customer experience for retail location
- Grew revenue to $1M+ and maintained zero turnover for 5+ years
- Built foundational leadership, operational discipline, and customer service systems
Skills
- Enterprise Revenue Strategy & Execution
- Multi-Channel Sales Leadership (Inside, Outside, Rep Networks)
- Pricing Architecture & Margin Optimization
- Channel Development & Distribution Expansion
- Product Strategy & Commercialization
- Demand Generation & Marketing Integration
- Forecasting, Pipeline Management & KPI Development
- Customer Retention & Lifetime Value Growth
- Organizational Design & Cross-Functional Alignment
- Executive Leadership & Board-Level Communication
Timeline
Director of International Expansion
Sleep Country Canada
01.2025 - Current
President
Malouf
02.2022 - 01.2025
VP of Business Development
Malouf
12.2020 - 02.2022
National Sales Manager
Malouf
01.2019 - 01.2020
District Manager | Territory Manager
Malouf
01.2015 - 01.2019
Head Mechanic / Service Supervisor
Hyrum Tire
01.2005 - 01.2015