Summary
Overview
Work History
Education
Skills
Websites
Education Certifications
Summary Skills
Timeline
Generic

Eric Hubbard

McKinney,TX

Summary

Versatile Field Marketing Manager adept at developing marketing plans, managing tactical planning and overseeing marketing department operations. Forward-thinking and resourceful leader with solid accomplishments in the field. Pursuing a new professional challenge with a progressive company.

Overview

19
19
years of professional experience

Work History

Sr. Field Marketing Manager

New Relic
07.2022 - 07.2023
  • Develop and implement a marketing plan to support revenue goals, including segmentation integration, alliance partners and directly-managed tactics, campaigns, events and activities to executive, management and technical audiences
  • Develop regional field marketing plans to support sales objectives and grow the customer base while ensuring alignment on strategy, resources, and KPI
  • Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing management
  • Developed National User Group conferences with 13 locations across the US
  • Develop awareness and lead generation programs, including custom events, trade shows, content syndication, email campaigns, online events, webcasts, podcasts, & social media.

Sr. Field Marketing Manager

The Crawford Group
07.2021 - 02.2022
  • Provide regional inputs into the global plan and propose the regional plan including budget, tactics, and KPIs to ensure that the global plan is fully regionalized, mapped, calendared, and measured according to regional sales targets
  • Worked closely with the digital marketing and ops lead to ensure full resourcing, execution, and management of marketing programs
  • Created Regional ABM Strategy and managed execution to reach the right contacts with the right touchpoints and lead them to meaningful conversations with sales – including new, renewal, and expansion business
  • Worked with our partner lead, regional sales lead, and with our partner contacts to execute joint programs and activities, including our sponsorship and participation at partner events
  • Lead PM for several key digital events for Government, High Tech, & Manufacturing.

Sr. Field Marketing / Campaign Manager (Americas)

Siemens PLM
11.2017 - 02.2020
  • Design and create solution content that highlights the business values, impact and clearly communicates what specifically our IoT and big-data analytics products do in support of our customer’s digital journey
  • Develop and implement a digital marketing plan to support revenue goals, including segmentation integration, alliance partners and directly-managed tactics, email campaigns, events and activities to executive, management and technical audiences
  • Develop awareness and lead generation programs, including custom events, tradeshows, content syndication, email campaigns, online events, Webcasts, Podcasts, social media and direct mail
  • Worked closely with global marketing and CLM team to develop campaigns for the right business segmentation and personas
  • Support overall company branding and awareness as part of the overall marketing initiatives and lead generation programs
  • Managed $1.6 Million Euro marketing budget for the Americas
  • Ensure all new and existing leads are updated in SFDC so that they can accurately be track to the correct campaign
  • Update and manage Americas marketing calendar, prepare regional marketing budget, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking
  • Responsible for developing, maintaining and executing a global social media approach, covering a corporate high level set of messaging used in a variety of places including direct sales engagements, marketing campaigns and programs, demonstrations, online, Siemens intranet, websites, online store, eLearning, events, conferences and trade shows.

Regional Marketing Manager

DEX-YP
09.2016 - 09.2017
  • Update and manage regional marketing calendar, prepare regional marketing budget, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking
  • Lead all aspects of branding
  • Including digital campaigns, website content, social media, product management and conferences
  • Managed sales pipeline and increased leads through marketing efforts
  • Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing management
  • Ensure all new and existing leads are updated in SalesForce so that we can accurately track them
  • Manage the marketing program budget for specified solution areas
  • Gather the necessary market, segment, and competitive intelligence data for the Region
  • Collaborate with sales stakeholders to build an integrated marketing and communications plan to support the sales goals/priorities, and leverage corporate marketing strategy/ initiatives
  • Increased sales in the Southeast by 27%
  • Which resulted in $3.8 million in net new sales
  • Ensure feedback from sales to go-to-market organizations to deliver close alignment between regional marketing investment and sales requirements.

Sr. Product Marketing Manager

DEX-YP
05.2015 - 02.2016
  • Launched DexHub and DexLnk in mid-July of 2015
  • Exceeded goal of $20 million in new sales by the end of the year
  • Managing the day-to-day requirements of DexHub & DexLnk including ownership of revenue & EBITDA targets
  • Worked closely with product development team to create and design iOS and Droid mobile apps and online portal
  • Managing the product commercially, including building financial performance & forecasting models; reporting and monitoring target performance; optimizing product volume / mix / pricing / EBITDA
  • Support planning & delivery of sales roll-out, including training and support for DexHub & DexLnk
  • Manage relationships with sales teams to support sales delivery of product volume and revenue objectives
  • Build and launch email campaigns through Marketo platform
  • Oversee digital and social media activities: including, web site, blogs, social, email marketing and inbound programs
  • Contribute to development of product strategy / evaluation of strategic product issues; support Automation Product Marketing strategy and supporting activities
  • Monitor market, competitors and intelligence; work on wider product team initiatives / objectives as required; ensure compliance with all legal & regulatory requirements.

Demand Gen Marketing Manager

Apptricity Corporation
06.2014 - 12.2014
  • Responsible for the digital marketing campaigns with a focus on crafting and executing programs, then tracking and reporting on the results of the programs
  • Monitor all social media campaigns through HootSuite to ensure that they are released in a timely manner
  • Research, develop, produce and present a comprehensive Demand Generation Plan for short and long-term profitable growth; and develop the campaigns, execution steps, content requirements, reporting templates, and supporting systems management
  • Strategically integrate and leverage demand generation tactics and tools, including email campaigns, web seminars, events, social media, and search engine marketing
  • Create and develop integrated programs and campaigns in alignment with new product launches, co-marketing campaigns, existing product up-sell and cross-sales, and new market development
  • Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing management
  • Communicate and collaborate with other channel marketers, product marketers, sales, and other stakeholders.

Regional Marketing Manager

Trend Micro, Inc.
11.2012 - 03.2014
  • Collaborate with sales stakeholders to build an integrated marketing and communications plan to support the sales goals/priorities, and leverage corporate marketing strategy/ initiatives
  • Develop and implement a marketing plan to support revenue goals, including segmentation integration, alliance partners and directly-managed tactics, campaigns, events and activities to executive, management and technical audiences
  • Research and analyze market opportunities and business drivers to optimize marketing strategy and campaign execution
  • Develop awareness and lead generation programs, including custom events, tradeshows, content syndication, email campaigns, online events, Webcasts, Podcasts, social media and direct mail
  • Develop consistent and regular reviews and ongoing communication with sales stakeholders and marketing management
  • Ensure all new and existing leads are updated in SalesForce so that we can accurately track them
  • Update and manage regional marketing calendar, prepare regional marketing budget, track spending, monitor progress and measure results of all regional marketing campaigns through regular pipeline inspection and campaign tracking
  • Manage the marketing program budget for specified solution areas
  • Gather the necessary market, segment, and competitive intelligence data for the Region
  • Marketing activities in the Central region resulted in sales of $13.4 million
  • This was an increase of 21% over the previous year.

Product Marketing Manager

Masergy Communications, Inc.
09.2011 - 06.2012
  • Defined and created product marketing programs which resulted in increased market exposure
  • Launched two new products which resulted in increased revenue and client retention
  • Managed website, including the management of search engine optimization (SEO) and Pay Per Click (PPC)
  • Launched Social Media programs for Facebook, LinkedIn, Twitter, Youtube, and designed company blog
  • Utilized HootSuite to track and manage all of the social media programs
  • Co-Managed and maintained partner programs that accounted for 85% of revenue
  • Identified, negotiated and managed relationships with outside vendors for events, printing, PR, and advertising
  • Designed product marketing collateral and all other graphic design needs
  • Shot and edited all company videos for use in social media.

Director of Marketing

General Datatech, l.p. (GDT)
11.2009 - 03.2011

Director of Marketing

Hallmark Insurance Company
09.2008 - 03.2009

Marcom Manager

Layered Technologies, Inc.
10.2007 - 07.2008

Marketing Manager

Amphenol Fiber Systems International
12.2004 - 10.2007

Education

No Degree - Marketing

Cornell University
Ithaca, NY

Bachelor of Arts - Business Administration

Saint Leo University
Saint Leo, FL

Associate of Arts - Graphic Design

Sessions College For Professional Design
Tempe, AZ

Skills

  • Eloqua, Pardot, Marketo, HootSuite, Constant Contact, HubSpot, MailChimp, SalesForcecom, Microsoft Dynamics, WordPress, MS Office, Adobe CS4, Google Analytics, Wrike, Allocadia, Asana, Slack, & Jira
  • Marketing Plan Development
  • Digital Marketing
  • Marketing Program Management
  • Strategic Planning and Alignment

Education Certifications

  • CORNELL UNIVERSITY, Ithaca, NY, Marketing Strategy Certification, 05/01/16
  • SAINT LEO UNIVERSITY, Saint. Leo, FL, Bachelors of Business, Business Administration, Marketing, 01/01/09
  • SESSIONS COLLEGE, Tempe, AZ, Associates of Design, Desktop Publishing, New Media Marketing, 01/01/05
  • SiriusDecisions, Demand Management Pathway, Demand Programs Pathway, Marketing Measurement Pathway, Demand Delivery Pathway, Demand Delivery Mechanisms Pathway

Summary Skills

Marketing Strategies & Campaigns, Product Positioning & Branding, Corporate Communications, Team Management, Public & Media Relations, Sales Collateral Creation & Support, Digital Marketing, Social Media Development, Event Management

Timeline

Sr. Field Marketing Manager

New Relic
07.2022 - 07.2023

Sr. Field Marketing Manager

The Crawford Group
07.2021 - 02.2022

Sr. Field Marketing / Campaign Manager (Americas)

Siemens PLM
11.2017 - 02.2020

Regional Marketing Manager

DEX-YP
09.2016 - 09.2017

Sr. Product Marketing Manager

DEX-YP
05.2015 - 02.2016

Demand Gen Marketing Manager

Apptricity Corporation
06.2014 - 12.2014

Regional Marketing Manager

Trend Micro, Inc.
11.2012 - 03.2014

Product Marketing Manager

Masergy Communications, Inc.
09.2011 - 06.2012

Director of Marketing

General Datatech, l.p. (GDT)
11.2009 - 03.2011

Director of Marketing

Hallmark Insurance Company
09.2008 - 03.2009

Marcom Manager

Layered Technologies, Inc.
10.2007 - 07.2008

Marketing Manager

Amphenol Fiber Systems International
12.2004 - 10.2007

No Degree - Marketing

Cornell University

Bachelor of Arts - Business Administration

Saint Leo University

Associate of Arts - Graphic Design

Sessions College For Professional Design

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Eric Hubbard