Eric Kay
Delray Beach,FL
Summary
Senior Director specializing in audience and content development across multiple platforms. Extensive leadership and management experience focused on optimizing procedures and revitalizing operations.
Overview
15
15
years of professional experience
Work History
Sr. Director of Programming
CBS Sports
Fort Lauderdale, FL
12.2020 - Current
- Developed live programming around new rights and audience trends such as UEFA, Bellator and sports betting.
- Programmed key live HQ hours such as 8am, noon, 4pm, 6pm and 11pm based off audience data trends.
- Established partnership with Pluto TV to highlight notable HQ programming.
- Successfully grew HQ audience size by triple digits each year since inception through working closely with production, editorial, social, marketing and PR team and utilizing data-driven insights to program days/events/seasons.
- Expanded podcast lineup from 8 shows in 2018 to 61 by end of 2020 to become No. 2 most popular sports-specific podcast network.
- Podcast audience growth (downloads/uniques) has grown triple-digits over that span, even for established shows and we've brought up multiple awards.
- Developed first podcast-specific production team at ViacomCBS.
Director of Programming
CBS Sports
Fort Lauderdale, FL
08.2017 - 11.2020
- Developed initial programming strategy for CBS Sports HQ, a 24/7/365 sports news network.
- Established HQ programming cadence around tentpole events such as Super Bowl, NFL Sundays, March Madness and major golf championships.
- Developed CBS Sports Podcast Network, featuring 8 shows focused on football, college basketball and fantasy sports space across audio and video platforms, including YouTube.
- Grew podcast network yearly downloads by more than 25 percent each year through focused social, editorial, newsletter and platform strategies.
- Launched social networks for all our podcasts on Twitter, Facebook and Instagram.
Managing Editor
CBS Sports
Fort Lauderdale, FL
08.2015 - 09.2016
- Developed editorial sports vertical structure focused on SEO and social distribution that's still in place at CBSSports.com.
- Led editorial team that helped establish CBSSports.com as No. 2 largest sports content site on ComScore.
- Oversaw team of writers who were nominated/won multiple APSE awards
- Built first-ever trending editorial team to help fill in editorial gaps not covered by vertical teams.
Assistant Managing Editor
CBS Sports
Fort Lauderdale, FL
02.2010 - 08.2015
- Oversaw bulk of editorial operation, including copyediting and initial social teams.
- Increased VOD plays by 300 percent throughout time in role.
- Helped develop SEO editorial best practices, growing search traffic by double digits each year.
- Drove editorial plans and led on-site coverage around big events such as Super Bowl, NFL Draft and college football bowls.
- Launched CBS Sports' first social channels on Twitter and Facebook.
Education
Master of Arts - Communications
American University
Washington, DC07.2005
Bachelor of Arts - English And Journalism
Miami University
Oxford, OH12.2003
Skills
- Team Leadership
- Process Improvement
- Strategic Development
- Key Performance Indicators
- Culture Transformation
- Collaborative Leadership
- Staff Management
- Business Intelligence
Timeline
Sr. Director of Programming
CBS Sports
12.2020 - Current
Director of Programming
CBS Sports
08.2017 - 11.2020
Managing Editor
CBS Sports
08.2015 - 09.2016
Assistant Managing Editor
CBS Sports
02.2010 - 08.2015
Master of Arts - Communications
American University
Bachelor of Arts - English And Journalism
Miami University
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