Summary
Overview
Work History
Education
Skills
Timeline
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Eric Krzystofiak

Evanston,IL

Summary

Experienced and results-driven professional with a proven track record in regional sales, multi-store retail management, and team leadership. Known for driving revenue growth, fostering collaboration, and aligning business goals with strategic initiatives. Skilled in resolving conflicts, improving customer satisfaction, and leveraging data insights to optimize operations and achieve consistent success.

Overview

29
29
years of professional experience

Work History

Central US District Sales Manager

Pierer New Mobility / Felt Bicycles
05.2023 - 06.2025
  • P&L responsibility for $2M across GasGas & Husqvarna eBikes and Felt Bicycles in 13 Midwest states.
  • Managed dealer teams at 46 independent motorcycle and bicycle dealers. Ranked #1 of 7 U.S. reps in new dealer acquisition for 2023 and YTD 2025.
  • Negotiated annual programs and managed relationships using internal data, designing custom reports and support tools—resulting in #2 national performance and $2.4M in 2024.
  • Delivered accurate ad hoc analysis to dealers, successfully championing conflict resolution.
  • Built and presented data-driven storytelling annual plans for the executive team in 2024–2025.

Store Manager

Trek Bicycles
12.2022 - 05.2023
  • P&L responsibility for $1.6M at a manufacturer-owned Trek Bicycles retailer in Chicago's Wicker Park neighborhood.
  • Recruited, trained, and managed a team of six, including managers, service technicians, and sales experts.
  • Enhanced customer hospitality, increasing Listen360 scores by 10% through team development and improved service standards.
  • Coordinated the Trek Travel program, achieving Top 10 participant performance among 100+ Trek-owned stores.
  • Streamlined the exploratory process with riders, achieving a personal-best 60% increase and $200 in add-on sales in Q1 & Q2 2023.

Director of Sales, GM, Business Development

Wheel & Sprocket
03.2014 - 09.2022
  • P&L responsibility of $33M.
  • Directed a team of 200+ across 12 retail locations during accelerated, pandemic-driven growth—from $26M to $33M in 2021.
  • Led Chicagoland expansion, increasing revenue to $5M.
  • Optimized inventory and reduced company-wide losses by 60%, saving $250K in 2021.
  • Directed end-to-end project management for three new store openings (2017, 2021, and 2022).
  • Grew Oak Park location from a $300K retailer to $900K in two years.
  • Single-store leadership: Ranked #1 most profitable store for three consecutive years (2015–2018).

Sales Trainer, Bicycle Sales Representative

Village Cycle Center
02.2012 - 02.2014
  • Developed and coordinated a three-day training program for 25 new hires.
  • Created and presented internal data-driven merchandising plans, doubling inventory turns on 90+ day-old parts & accessories and improving cash flow.
  • Oversaw and optimized daily merchandising plans, increasing store add-on dollars by 40%.
  • Ranked in the top 2 of 20+ reps two years in a row ($450K & $475K respectively).
  • Won Q4 2013 Trek/Bontrager parts & accessories sales incentive ($15K).

Managing Director

F.K. Ketler
09.2009 - 04.2011
  • P&L responsibility for $4.5M during the housing market and financial crisis.
  • Managed an architectural and ornamental ironworker construction company specializing in high-rise steel erection, railway bridge upgrades, and interior ornamental projects, made up of 50+ employees.
  • Reduced debt by 60% through retrenchment planning and achieved a 25% reduction in spending and overhead via efficiency initiatives.
  • Stabilized banking relationships by improving administrative processes and implementing cash flow forecasting, securing a critical $900K line of credit over six years.
  • Led a successful rebranding initiative to enhance market presence.

Regional Manager, District Sales Leader

Naked Juice / PepsiCo
06.2006 - 08.2009
  • P&L responsibility from $3.7M to $4.4M for Naked Juice smoothies in the Chicagoland/Northern Illinois region.
  • Ranked #1 of 7 divisions nationally at 102% to plan ($4.4M in 2008).
  • Increased account base and optimized route plans, adding a fifth route to the territory in 2007.
  • Recruited, trained, and managed a regional team of five route sales managers and two warehouse managers.
  • Partnered with Whole Foods and Safeway regionally, conducting in-depth promotional analysis to secure permanent endcap displays, increasing sales by 40%.

Premise Account Representative

R.H. Donnelley
06.2005 - 06.2006
  • Ranked #1 of 30+ reps in dealer marketing plans for online advertising products.
  • Developed ROI analyses using internal and IRI data to partner with and better market 90+ independent retailers and service businesses in northern Illinois and Indiana.

Sales Trainer, Distribution Manager, District Sales Manager

Coca-Cola Enterprises
01.1996 - 05.2005
  • P&L responsibility from $300K to $3M through progressive promotions.
  • Ranked #1 District Manager of the Year (1999) and earned seven consecutive quarterly awards for sales excellence (1998–1999).
  • Co-wrote and launched the inaugural two-week sales training program for route sales representatives, focusing on merchandising excellence, classroom training on proprietary inventory/invoicing technology, and CDL preparation for 300+ new hires over two years.

Education

Bachelor of Arts - Business Management

DePaul University
Chicago, IL

Skills

  • Sales team leadership
  • Negotiation and Partnerships
  • Conflict Resolution & Stakeholder Engagement
  • Strategic Planning & Execution
  • Sales and Distribution Expansion
  • Team Leadership & Mentorship
  • Business Process Optimization
  • Market Research & Competitive Analysis
  • Customer Experience & Advocacy
  • P&L Management & Budgeting
  • Goal setting
  • Sales presentations

Timeline

Central US District Sales Manager

Pierer New Mobility / Felt Bicycles
05.2023 - 06.2025

Store Manager

Trek Bicycles
12.2022 - 05.2023

Director of Sales, GM, Business Development

Wheel & Sprocket
03.2014 - 09.2022

Sales Trainer, Bicycle Sales Representative

Village Cycle Center
02.2012 - 02.2014

Managing Director

F.K. Ketler
09.2009 - 04.2011

Regional Manager, District Sales Leader

Naked Juice / PepsiCo
06.2006 - 08.2009

Premise Account Representative

R.H. Donnelley
06.2005 - 06.2006

Sales Trainer, Distribution Manager, District Sales Manager

Coca-Cola Enterprises
01.1996 - 05.2005

Bachelor of Arts - Business Management

DePaul University

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