Eric LaPree
Rosemount,Minnesota
Summary
Experienced digital marketing leader focused on driving impactful results through strategic planning and innovative campaigns. Proven expertise in SEO, SEM, content marketing, and social media management. Known for fostering strong team collaboration, adapting to change, and consistently achieving objectives. Effective communicator with data-driven approach to decision-making and keen eye for emerging trends.
Overview
7
7
years of professional experience
Work History
Director of Digital Marketing
Global Health Link
09.2023 - Current
- Optimized website performance for enhanced user experience and higher conversion rates.
- Improved lead generation with targeted pay-per-click advertising campaigns.
- Partnered with referrals teams to align digital marketing efforts with business objectives.
- Managed cross-functional teams to execute integrated digital marketing campaigns.
- Developed and executed data-driven content marketing programs, driving organic traffic growth.
- Increased brand awareness by implementing innovative digital marketing strategies.
- Tracked key performance indicators to analyze campaign effectiveness and inform future strategies.
- Streamlined processes related to project management, improving efficiency within the department.
Search Engine Marketing Analyst
NorthWing Digital
05.2022 - 06.2023
- Identified areas for process improvement within the marketing department, resulting in increased efficiency and more effective use of resources.
- Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
- Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
- Analyzed third-party data and investigated new growth opportunities.
- Increased overall call and lead volume by over 75% on average year over year.
Assistant Market Manager
Anaphoric Marketing
12.2020 - Current
- Company Overview: A marketing firm specializing in marketing research and sales for AT&T
- Oversaw a marketing firm specializing in marketing research and sales for AT&T
- Selected to oversee the entire state of Maine for all contracts
- Hired and trained 15 employees on roles ranging from administrative, sales and recruitment-based positions
- Oversaw all product launches for the entire state of Maine
- Expanded the contract with AT&T to both Sam's Club and Target within the first year of business
- Strived to create an open and supportive office culture, with a heavy focus on growth and development of all of my employees
- Nationally recognized for doing the first sale of the iPhone 13 launch
- A marketing firm specializing in marketing research and sales for AT&T
Assistant Marketing Manager
Hero Home Services
12.2021 - 04.2022
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Enhanced customer engagement with targeted social media efforts and email marketing strategies.
- Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
- Established strong relationships with key industry influencers, securing valuable partnerships for co-marketing opportunities.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Market Manager
Smart Circle International
09.2020 - 12.2021
- Company Overview: Smart Circle provides clients with access to customized face-to-face marketing and sales solutions by connecting our clients with a dynamic network of independent sales companies, creating opportunities for businesses everywhere to thrive and reach their goals
- Smart Circle is a worldwide leader in face-to-face marketing and customer acquisition
- Smart Circle provides clients with access to customized face-to-face marketing and sales solutions by connecting our clients with a dynamic network of independent sales companies, creating opportunities for businesses everywhere to thrive and reach their goals
- Smart Circle is a worldwide leader in face-to-face marketing and customer acquisition
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
Salesperson
Arcanum Consulting
09.2020 - 12.2020
- Promoted to a management position within two months, responsible for 10-12 sales reps
- Responsible for training all new sales representatives on each of our independent clients
- Assisted local management with new client acquisition
- Helped devise marketing strategies for all new client launches
- Cultivated relationships with Retail Partners to ensure quality and high standards were maintained throughout all events
Team Lead
The Campaigniac
03.2018 - 02.2020
- Managed workflow and social media posts for various clients nation-wide
- Taught and mentored new hires to use sales systems and the post creation processes
- Created social media content and monthly newsletters / marketing materials
- Responsible for all client-facing communications
Five Star Professional
03.2018 - 02.2020
- Managed client's marketing packages
- Taught clients how to implement and leverage marketing tools for maximum effect
- Created and organized client appointments
- Maintained and entered updates into Salesforce
Education
Bachelor's Degree - Marketing
University of North Dakota
Grand Forks01.2018
Skills
- Consistent Leader of people
- Set high standards for myself
- Problem Solver
- Career minded
- Exceptional organizational skills
- Coachable
- PPC Campaigns
- Product marketing
- Sales Funnel Optimization
- Event Promotion
- Campaign Management
- Content Marketing
Websites
Leadershiphighlights
President of the Marketing Club, University of North Dakota, 03/16, 05/18, Managed the day to day activities of the club., Coordinated events / outings for the club., Oversaw the finances of the club for the year of 2016.
Accomplishments
- Supervised team of 12 staff members.
- Achieved 325% increase in referrals by optimizing marketing spending.
Timeline
Director of Digital Marketing
Global Health Link
09.2023 - Current
Search Engine Marketing Analyst
NorthWing Digital
05.2022 - 06.2023
Assistant Marketing Manager
Hero Home Services
12.2021 - 04.2022
Assistant Market Manager
Anaphoric Marketing
12.2020 - Current
Market Manager
Smart Circle International
09.2020 - 12.2021
Salesperson
Arcanum Consulting
09.2020 - 12.2020
Team Lead
The Campaigniac
03.2018 - 02.2020
Five Star Professional
03.2018 - 02.2020
Bachelor's Degree - Marketing
University of North Dakota
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