Eric Lisco
Hummelstown,PA
Summary
Competitive Route Sales Representative with 30 years experience providing customers with specific products to address needs and requirements. Effective in handling orders and verifying delivery of accurate shipments in alignment with strict schedules. Innovative and focused professional polished in maintaining accurate records of sales, developing leads and prospects and resolving customer issues.
Overview
29
29
years of professional experience
Work History
On Premise Sales Representative
Wilsbach Distributors Inc.
07.2023 - 05.2024
- Responsible for 120 medium to large accounts including venues
- Sell in company portfolio of brands and expand product lines
- Work with customers to create specials and events
- Review data with customers to ensure sell thru of products
- Addressed customer concerns promptly and professionally, resolving issues efficiently while maintaining satisfaction levels.
- Completed two Tom Fox training courses and yearly Brew U training courses
Tell Sell Sales Representative
Wilsbach Distributors Inc.
04.2019 - 07.2023
- Responsible for 450 smaller accounts across 11 counties
- Use a mix of digital, telephone and directs sales methods
- Develop accounts to expand portfolios and increase sales
- Increased sales revenue by identifying and targeting high-potential accounts.
- Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
Territory Sales Representative
Wilsbach Distributors Inc.
01.2009 - 04.2019
- Assist sales representatives with daily job functions across 11 counties in Central Pennsylvania
- Customer service
- Sell in new products, build and merchandise displays
Home Market Account Manager
Coca-Cola Bottling Company United Inc.
12.2005 - 12.2008
- Execute and close all sales calls
- Sell in incremental displays and equipment placements
- Sell in promotional programs and ensure dealer compliance
- In connection with a sales call, maintain appropriate inventory levels, maintain company assets and point of sale, ensure account meets company merchandising standards, determine stores' product needs, place and transmit appropriate order in conjunction with existing geographic sales routes.
- Communicate account activities to appropriate parties.
- Transport, replace and maintain point of sale advertising as appropriate for account.
National Accounts Representative
Roadpro, A DAS Company
02.2005 - 09.2005
- Negotiated contracts with multi-million dollar companies
- Attended and worked trade shows to generate new business
- Maintained existing accounts
- Assisted customers with setup plan-o-grams for their retail stores
- Provide customers with marketing plans to increase their sales
Reseller Sales Representative
LAM Systems, Inc.
06.2004 - 10.2004
- Generated new accounts
- Provided viable solutions that met the customer’s needs and budget
- Placed cold calls to potential new customers to generate new business
Customer Service Rep, Regional Sales Rep & New Accounts Activation Rep
D&H Distributing Company
04.2000 - 05.2004
- Customer Service Representative April 2000-August 2000
- Answered incoming phone calls from customers, provided assistance and placed orders.
- Regional Sales Representative August 2000-December 2003
- Managed a territory in the computer products division involving 800 accounts in two states.
- Yearly sales of 5 to 6 million.
- Formed long-term relationships with customers.
- New Accounts Activation Representative January 2004-May 2004
- Familiarized new customer accounts with D&H Distributing.
- Assisted these customers with their first couple of orders.
Store Manager
Electronics Boutique
11.1998 - 07.1999
- Managed a retail store with a volume of $900,000.
- Directed staffing, training and performance evaluations for six employees.
- Performed weekly payroll and inventory reports.
- Customer service.
Store Manager
Zales Jewelers
03.1998 - 11.1998
- Managed a retail store with a volume of $850,000.
- Responsible for l.5 million dollar inventory.
- Directed staffing, training, and weekly performance evaluations for eight employees.
- Held weekly training sessions.
- Performed daily inventory reports and weekly payroll reports.
- Advised customers on quality, cuts, and value of jewelry and gems and in selecting mountings and settings for gems.
Sales Associate
Zales Jewelers
08.1997 - 03.1998
- Consistently exceeded monthly sales goals.
- Repairs coordinator.
- Displayed and sold jewelry and watches to consumers.
- Assisted subordinates and supervisors in identifying and resolving problems.
- Displayed merchandise, suggested selections that met customer’s needs and emphasized selling points of article.
- Advised customers on quality, cuts, and value of jewelry and gems and in selecting mountings and settings for gems.
- Promoted to Store Manager.
Sales Representative
07.1995 - 08.1997
- Selling new and used cars and assisting customers with the total buying process
Education
Law enforcement major -
Camden County College
Diploma -
Washington Township High School
06.1993
Management Training Seminar -
Electronics Boutique
05.1999
Management Training Seminar -
Zales Jewelers
10.1998
Skills
- Sales Strategies
- Sales Planning
- Brand Awareness
- Strategic Thinking
- Territory Management
- Customer Service
- Safe Driving
- Client Relations
References
Available upon request
Timeline
On Premise Sales Representative
Wilsbach Distributors Inc.
07.2023 - 05.2024
Tell Sell Sales Representative
Wilsbach Distributors Inc.
04.2019 - 07.2023
Territory Sales Representative
Wilsbach Distributors Inc.
01.2009 - 04.2019
Home Market Account Manager
Coca-Cola Bottling Company United Inc.
12.2005 - 12.2008
National Accounts Representative
Roadpro, A DAS Company
02.2005 - 09.2005
Reseller Sales Representative
LAM Systems, Inc.
06.2004 - 10.2004
Customer Service Rep, Regional Sales Rep & New Accounts Activation Rep
D&H Distributing Company
04.2000 - 05.2004
Store Manager
Electronics Boutique
11.1998 - 07.1999
Store Manager
Zales Jewelers
03.1998 - 11.1998
Sales Associate
Zales Jewelers
08.1997 - 03.1998
Sales Representative
07.1995 - 08.1997
Law enforcement major -
Camden County College
Diploma -
Washington Township High School
Management Training Seminar -
Electronics Boutique
Management Training Seminar -
Zales Jewelers
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