Summary
Overview
Work History
Education
Skills
Websites
Currentlocation
Timeline
Generic

Eric Modracek

Cedar Rapids

Summary

Proven skills in increasing customer engagement and business visibility in online searches through successful SEM approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.

Overview

25
25
years of professional experience

Work History

Digital Marketing - Contract Work/Consultant

Various
12.2023 - Current
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.

SEM Manager

Channel Fusion
08.2018 - Current
  • Oversee the management of SEM digital services for dealers of several major national brands. Manage the Paid advertising on Google, Bing & Social Media channels
  • Enhanced brand visibility through targeted display advertising campaigns that reached key audience segments.
  • Collaborated with cross-functional teams for effective campaign coordination and goal alignment.

Head Coach - Boys Tennis

Prairie High School
03.2003 - Current
  • Coach, teach and lead up to 30 high school tennis players on a daily basis during the Spring
  • Organize tournaments, practices, and meets
  • Maintain communication with many different people
  • From 2010-2016, was on the state of Iowa High School Rules & Advisory committee, as the MVC representative.

SEM/PPC Marketing Strategist

Leverage. Powered by Clickstop.
10.2017 - 06.2018
  • Responsible for aiding creation of external SEM/PPC agency services from scratch, as Clickstop started an ad agency called Leverage
  • Developed job descriptions, pricing plans for clients, SEM documentation on best practices for future employees, and managed the day-to-day paid campaigns for clients
  • Also oversaw paid advertising for several large internal brands.

Digital Marketing - Campaign Analyst II

Hibu
02.2007 - 10.2017
  • 10+ years of digital marketing experience
  • Was responsible for $3.5 million in revenue
  • Managed 200+ client campaigns across the country
  • Worked across verticals with SEM, SEO, Display and Social advertising

Marketing Analyst - Associate Manager

Yellowbook USA
01.2006 - 01.2007
  • Managed team of marketing employees and worked with sales managers across the country.

Freelance Sportswriter

Gazette Communications
01.2000 - 01.2005
  • Covered high school, college, and professional sporting events in Eastern Iowa
  • This included keeping stats, conducting interviews, and writing a story before tight deadlines.

Layout Designer & Editor

McLeodUSA
06.1999 - 01.2005
  • Started out working on community front of book sections for over 400 phone books across the nation
  • Layout/design work as well as copy writing.

Education

Bachelors - English & Physical Education

Coe College
01.1999

Skills

  • Web Analytics
  • Problem-Solving
  • Attention to Detail
  • Team Leadership & Development
  • Client Relationships
  • Analytical Thinking
  • Strategic Planning
  • Client Engagement
  • Conversion Optimization

Currentlocation

Cedar Rapids, Iowa, United States

Timeline

Digital Marketing - Contract Work/Consultant

Various
12.2023 - Current

SEM Manager

Channel Fusion
08.2018 - Current

SEM/PPC Marketing Strategist

Leverage. Powered by Clickstop.
10.2017 - 06.2018

Digital Marketing - Campaign Analyst II

Hibu
02.2007 - 10.2017

Marketing Analyst - Associate Manager

Yellowbook USA
01.2006 - 01.2007

Head Coach - Boys Tennis

Prairie High School
03.2003 - Current

Freelance Sportswriter

Gazette Communications
01.2000 - 01.2005

Layout Designer & Editor

McLeodUSA
06.1999 - 01.2005

Bachelors - English & Physical Education

Coe College
Eric Modracek