Summary
Overview
Work History
Education
Skills
Timeline
AdministrativeAssistant
ERIC MOSLEY

ERIC MOSLEY

Director of Marketing
Marion,OH

Summary

Experienced Director of Marketing at McDaniel Automotive and dynamic Radio Sports Director/Play By Play Announcer for iHeartMedia. Skilled in live broadcasting and public speaking to elevate brand presence and engage audiences. Expertise in audio editing and crafting compelling narratives to enhance brand awareness and customer engagement. Proven ability to drive impactful campaigns and enhance brand visibility. Strong skills in strategic planning, digital marketing, and data analysis with a focus on team collaboration and flexibility. Known for achieving results and adapting to changing market needs. Brings creativity and leadership to every project.

Overview

13
13
years of professional experience

Work History

Director of Marketing

McDaniel Automotive
05.2024 - Current
  • Supervised production process of promotional materials including brochures, flyers, catalogs and other collateral pieces
  • Plan and execute sales events which generated significant brand awareness
  • Negotiate contracts with third-party vendors for services related to event planning and digital marketing efforts
  • Direct the development of digital marketing assets including websites, email newsletters, and social media campaigns
  • Oversee creative direction of all branding initiatives ensuring consistent messaging across all platforms
  • Collaborate closely with sales teams to develop effective marketing collateral that supported lead generation goals.
  • Regularly present marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
  • Spearhead digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Negotiate favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
  • Utilize advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.

Radio Sports Director/Play By Play Announcer

iHeartMedia
10.2011 - Current
  • Maintain strong relationships with sponsors and vendors, ensuring timely payments and quality services
  • Utilize critical thinking skills when evaluating plays and making split second decisions about what should be reported on air
  • Incorporate creative, descriptive language in my play-by-play commentary to engage listeners
  • Edite audio recordings for content accuracy and clarity
  • Provide accurate, up-to-date information during broadcasts
  • Develop strong public speaking skills while announcing live sporting events
  • Operate sophisticated sound equipment to ensure quality production standards
  • Adapt quickly when unexpected circumstances arose during live broadcasts
  • Leverage social media outlets to promote broadcasts and interact with fans
  • Cultivate a comprehensive knowledge of the rules and regulations of various sports
  • Assist producers in developing innovative broadcast concepts that appealed to target audiences
  • Compose engaging scripts that highlighted key moments of games as they unfolded
  • Research teams and players prior to games to provide background information for viewers and listeners
  • Manage multiple tasks simultaneously while delivering timely updates from the field or court
  • Employ excellent time management abilities in order to adhere to tight deadlines
  • Generate original ideas for pregame features and postgame analysis segments
  • Maintain extensive contact with coaches, players, and media personnel to stay informed on game developments
  • Collaborate effectively with colleagues in order to produce successful shows
  • Photograph or videotaped news events
  • Tape and film interviews and narratives
  • Report on High School, College, and Professional athletic events and programs to provide interesting sports stories.
  • Collaborate with production teams to develop captivating pre-game, post-game, and halftime shows for viewers.
  • Provide exceptional coverage for playoff games and championship events leading up to increased listenership during crucial moments.
  • Contribute to the growth of the station''s online presence through engaging social media updates and multimedia content creation related to games covered.

Account Executive

iHeartMedia
02.2016 - 04.2024
  • Collaborated with cross-functional teams to generate innovative solutions for customers' needs
  • Maintained an up-to-date knowledge of industry developments, regulations, and best practices
  • Contacted key clients and internal partners to develop strong business relationships and networks
  • Established trustful relationships with clients through regular follow-up calls or emails
  • Prepared presentations for prospects highlighting the value proposition of products and services
  • Cold-called and followed up with prospective customers to promote overall satisfaction and continued business
  • Built and maintained relationships with key stakeholders to drive sales
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.

Education

Certification - Radio and Television Production

Ohio Media School
Columbus, OH
09.2012

Skills

  • Sports Commentary
  • Live Broadcasting Experience
  • Audio editing proficiency
  • Program Log Management
  • Podcast Hosting
  • Improvisation
  • Adobe Audition
  • Quick Thinking
  • Public Speaking Confidence
  • Voiceover Recording
  • Strong Interviewing
  • Improv Comedy Techniques
  • Radio Production Knowledge
  • Remote Broadcast Execution
  • Performing voice overs
  • Live event coverage
  • Sports news
  • Content strategy
  • Marketing analytics
  • Creative direction
  • Advertising management
  • Mobile marketing
  • Web analytics
  • Influencer marketing
  • Media planning
  • Branding
  • Marketing campaign development
  • Digital marketing
  • Analytics and SEO

Timeline

Director of Marketing

McDaniel Automotive
05.2024 - Current

Account Executive

iHeartMedia
02.2016 - 04.2024

Radio Sports Director/Play By Play Announcer

iHeartMedia
10.2011 - Current

Certification - Radio and Television Production

Ohio Media School

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ERIC MOSLEYDirector of Marketing