Summary
Overview
Work History
Education
Skills
Timeline
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Eric Mosley

Eric Mosley

Marion

Summary

Dynamic marketing communications leader with a proven track record at McDaniel Automotive, enhancing brand visibility through strategic campaign development and media relations. Expert in Google AdWords and creative direction, I drive engagement and foster collaboration, achieving significant growth in audience reach and brand loyalty. I am also versed in branding, engagement, and market penetration strategies honed across 14 -year communication and marketing career. Maintains consistent and clear messaging, capitalizes on cross-promotion opportunities and creates crisp and fresh content.

Overview

13
13
years of professional experience

Work History

Director of Marketing Communications

McDaniel Automotive
05.2024 - Current
  • Maximize branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
  • Manage consistent design theme, look and content of organization's online presence.
  • Lead strategic development and implementation of clients' branding and marketing plans.
  • Prepare cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
  • Support internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
  • Maintain positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
  • Create fresh, attractive designs with crisp graphics and engaging copy.
  • Review and approve imagery and text to keep communications in line with brand ideals.
  • Create and manage social media campaigns to increase brand engagement.
  • Improved website visibility through development and implementation of SEO strategies.


Sports Director

Iheartmedia, Clear Channel
03.2012 - Current
  • Reported and provide play by play on high school football and basketball athletic games in North Central Ohio to provide interesting sports stories.
  • Facilitated live coverage of special events, promotions, and sports matches.
  • Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
  • Engaged listeners through social media platforms to increase station visibility.
  • Operated studio sound boards, desks and playout software for slick, professional broadcasts.
  • Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
  • Interviewed local, collegiate, and professional athletes to raise brand profile and build listener engagement.
  • Devised marketing and promotional campaigns to increase ratings and listener base.
  • Attended promotional events to create station awareness and build listener reach.
  • Produced creative radio segments focused on sports.

Education

No Degree - History

The Ohio State University At Marion
Marion, OH

Certification In Radio And Television Broadcasting - Radio And Television Broadcasting

Ohio Media School
Columbus, OH
09-2012

Skills

  • Google adwords
  • Customer segmentation
  • Web analytics
  • Campaign development
  • Integrated marketing
  • Media relations
  • Marketing analytics
  • Internal communications
  • ROI analysis
  • Creative direction
  • Creating content
  • Press events

Timeline

Director of Marketing Communications

McDaniel Automotive
05.2024 - Current

Sports Director

Iheartmedia, Clear Channel
03.2012 - Current

No Degree - History

The Ohio State University At Marion

Certification In Radio And Television Broadcasting - Radio And Television Broadcasting

Ohio Media School

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Eric Mosley