ERIC NELSON
Phoenix,AZ
Summary
Dynamic sales leader with proven success at Key Impact Sales and Marketing, enhancing distributor sales and forging strategic partnerships. Excelled in customer engagement and sales training, achieving significant account growth. Skilled in team collaboration and problem-solving, consistently meeting ambitious sales targets. Demonstrated ability to drive business development and maintain high-profile client relationships for sustained business growth.
Professional with strong foundation in sales development and distribution management. Skilled in fostering team collaboration and driving revenue growth through strategic planning and relationship building. Known for adaptability and reliability in achieving targets and meeting changing demands. Excellent communication, negotiation, and problem-solving skills.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Distributor Sales Development Manager
Key Impact Sales and Marketing
08.1995 - 07.2024
- Served as primary point of contact for distributors, providing ongoing support and addressing concerns in a timely manner.
- Provided guidance and mentorship to junior team members, enhancing their skills in managing key accounts effectively.
- Conducted regular distributor reviews, identifying areas for improvement and recommending actionable solutions.
- Implemented incentive programs designed to motivate distributors to achieve ambitious sales targets.
- Evaluated distributor performance data, utilizing insights to inform future strategy development and execution.
- Increased distributor sales by developing and implementing targeted strategies for account growth.
- Established strong relationships with key distributor partners, driving increased collaboration and business opportunities.
- Developed customized promotional plans for select accounts allowing them to increase brand awareness amongst target customers.
- Participated in industry events such as trade shows or conferences to strengthen existing relationships while forging new connections with potential partners.
- Negotiated contracts with new distributors, ensuring mutually beneficial terms that drove long-term success.
- Monitored competitor activity within the distribution landscape, adjusting strategies as necessary to maintain a competitive edge.
- Expanded market share through the identification of new distribution channels and strategic partnerships.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Managed accounts to retain existing relationships and grow share of business.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Enhanced distributor performance by delivering comprehensive training programs focused on product knowledge and effective sales techniques.
- Built relationships with customers and community to establish long-term business growth.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Multi Unit Regional Chain/Military Sales
Creative Food Services
08.1995 - 06.2024
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Education
Bachelor of Arts - Psychology
Winona State University
Winona, MN06-1974
Skills
- Customer Engagement
- Key account targeting
- Sales Presentations
- Sales Training
- Product Launches
- Category management
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
- Reliability
- Team Collaboration
- Sales Targeting
- Sales operations
- Rapport and relationship building
- Business development and planning
- Client Relations
- Client Relationship Management
- Customer Relationship Management
- Solution selling
- Staff Supervision
- Professional Demeanor
Accomplishments
- Supervised team of 22 staff members.
Certification
- ServSafe Food Handler's Certification
Certification of Appreciation from Liberty Wildlife. Wildlife
Certificate of Appreciation for going above and beyond in the care of of all of the birds.
Certificate of Appreciation from Fort Huachuca
For support of the Soldiers and Families of Fort Huachuca through Family and MWR Programs.
Timeline
Distributor Sales Development Manager
Key Impact Sales and Marketing
08.1995 - 07.2024
Multi Unit Regional Chain/Military Sales
Creative Food Services
08.1995 - 06.2024
- ServSafe Food Handler's Certification
Bachelor of Arts - Psychology
Winona State University
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