Eric Paulsen
Midvale
Summary
Content marketing leader specializing in people management, content strategy, SEO, and data analytics. Demonstrated success in increasing MQLs and boosting audience engagement through targeted content initiatives.
Overview
9
9
years of professional experience
Work History
Freelance Content Writer
Amplitude Digital Analytics
San Francisco
08.2024 - Current
- Collaborated with content marketing team to ensure alignment of blog themes with brand strategy.
- Authored four to five blogs monthly, covering diverse topics such as customer stories and AI product launches.
- Edited all SEO refresh blogs to maintain brand consistency and adherence to style guidelines.
- Achieved a 100% increase in blog engagement since January 2025.
Sr. Content Marketing Manager
VXI Global Solutions LLC
Midvale
07.2023 - Current
- Developed content strategy, managing editorial calendar, campaigns, SEO, and MQLs/MQAs.
- Achieved 200% year-over-year growth in MQLs from 2024 to 2025.
- Hired and onboarded four freelance writers while overseeing partnerships with three creative agencies.
- Directed organizational rebrand, launching new website and all associated content.
- Conceived and launched CX Acceleration Hub video series to enhance engagement.
- Authored and edited over 100 blogs, ebooks, whitepapers, video scripts, webinars, and case studies.
- Collaborated with Solutions team on all RFP submissions.
Content Manager
Helpful
Salt Lake City
08.2022 - 06.2023
- Implemented strategic content campaigns focused on emerging verticals.
- Achieved successful launches of streaming services, home security, and rural connectivity projects.
- Oversaw recruitment, onboarding, and management of eight writers and editors.
- Crafted detailed hands-on testing methodologies, key website pages, and customized style guides.
Manager, Content Marketing
NiCE
Sandy
05.2021 - 08.2022
- Directed content marketing efforts, managing in-house and freelance writers and creatives.
- Executed high-impact quarterly marketing campaigns, achieving consistent engagement growth each quarter.
- Developed numerous ebooks, landing pages, and promotional packages for email and social media.
- Spearheaded account-based marketing initiatives in healthcare, financial services, and government sectors.
Sr. Copywriter
Clearlink/SYKES
Salt Lake City
11.2016 - 05.2021
- Crafted, edited, and formulated extensive content portfolio for brand's global marketing division, featuring first internal style guide, CEO communications, and COVID-19 response marketing strategy.
Education
Master of Fine Arts - Creative Writing
Southern New Hampshire University
Hooksett, NH08-2020
Bachelor of Arts - English
University of Utah
Salt Lake City, UT12-2015
Skills
- Content strategy and management
- SEO and LLM optimization
- Editorial calendar oversight
- Data analytics and insights
- Digital marketing techniques
Timeline
Freelance Content Writer
Amplitude Digital Analytics
08.2024 - Current
Sr. Content Marketing Manager
VXI Global Solutions LLC
07.2023 - Current
Content Manager
Helpful
08.2022 - 06.2023
Manager, Content Marketing
NiCE
05.2021 - 08.2022
Sr. Copywriter
Clearlink/SYKES
11.2016 - 05.2021
Master of Fine Arts - Creative Writing
Southern New Hampshire University
Bachelor of Arts - English
University of Utah