Eric Playford
Fort Walton Beach,Florida
Summary
My Background in Marketing and Operations makes me a well-rounded Sales Leader with a unique perspective and understanding of how to make things happen. If you're struggling with low sales, team cohesion, or interdepartmental communication, then we should talk.
Overview
8
8
years of professional experience
Work History
Director of Sales
High Quality Organics
Reno, NV
08.2023 - Current
- Led a team of six Sales Managers with annual revenue exceeding $30 million
- Collaborated with Executive Management to set aggressive, yet achievable sales growth
- Reviewed accounts with Sales Managers to ensure sales effort maximization
- Participated in interdepartmental meetings aimed at aligning all facets of business to increase overall operational efficiency
- Traveled to key accounts to cultivate mutually beneficial business relationships
- Conducted market research to identify new business opportunities.
- Analyzed customer feedback to identify areas for improvement in products and services.
- Built sales forecasts and schedules to reflect desired productivity targets.
Marketing Coordinator
High Quality Organics
Reno, NV
10.2020 - Current
- Collaborated with Executive Leadership to develop a Marketing Department and create collateral as a sales resource
- Devised effective and easy-to-implement marketing campaigns to passively drive Business Development
- Implemented customer satisfaction surveys to collect qualitative data used to create solutions to customer pain points
Sales Manager
High Quality Organics
Reno, NV
06.2019 - 02.2024
- Responsible for the management of 100+ accounts
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Exceeded annual budget of more than $6.5 million
- Worked with executive management to develop sales strategy and implement performance metrics
Division Manager
Turboklone
Sparks, NV
09.2018 - 06.2019
- Oversaw all facets of business for Turboklone
- Created and maintained budget for departmental operations, including personnel costs, materials, equipment and supplies.
- Increased sales 100% over LY
- Designed and implemented retail packaging to raise shelf appeal, resulting in a 30% increase in retail sales
- Moved Amazon sales efforts to Amazon FBA, decreasing labor costs around shipping by 40%
- Completed operational audits to verify peak efficiency and reduce entropy.
- Participated in ongoing professional development activities such as conferences and seminars.
Regional Sales Manager
NNV Operations I
Reno, United States
04.2018 - 09.2018
- Increases sales 67% through development of strategic relationships
- Increased market footprint by 11%
- Conducted sales strategy meetings with the C-Suite and Board of Investors
- Unified the Sales and Marketing Teams to streamline the creation of effective sales resources
- Coordinated community outreach events.
National Brand Manager
SJ3D Holdings, Inc. (Affiliate of NNV Ops)
Incline Village, NV
10.2016 - 04.2018
- Directed marketing and branding of intellectual property internally and across licensees
- Established branding templates and protocols for 10 CPG brands
- Designed all packaging and advertising for 12 brands across six states
- Established vendor relationship to reduce packaging costs by 56%
- Independently filed trademarks for brands and logos
- Designed and implemented all digital and print advertising
- Evaluated and reported cost accounting for 46 finished goods SKUs for nine brands
- Directly responsible for $3-$4 million annual inventory procurement budget.
Operations/Branding Consultant
NNV Operations I
Reno, United States
10.2016 - 04.2018
- Contract Brand Manager and Operations Manager for 13 companies
- Directed marketing and branding of intellectual property with licensees
- Collaborated with licensees to co-brand and co-market products into new market segments
- Oversaw purchasing of all products and ancillary items
- Lead training classes for Sales and Branding Teams
- Managed all company inventory and warehousing
- Audited company operations and made recommendations or mandates based on findings.
Education
Bachelor's Degree - Marketing
University of Phoenix
01.2015
Associate's degree - Business Administration and Management, General
Pima Community College
01.2012
Skills
- Sales leadership and training
- Client Relationship Management
- Strategic marketing
- Revenue Growth
- Profitability Optimization
- Communications
References
References available upon request.
Timeline
Director of Sales
High Quality Organics
08.2023 - Current
Marketing Coordinator
High Quality Organics
10.2020 - Current
Sales Manager
High Quality Organics
06.2019 - 02.2024
Division Manager
Turboklone
09.2018 - 06.2019
Regional Sales Manager
NNV Operations I
04.2018 - 09.2018
National Brand Manager
SJ3D Holdings, Inc. (Affiliate of NNV Ops)
10.2016 - 04.2018
Operations/Branding Consultant
NNV Operations I
10.2016 - 04.2018
Bachelor's Degree - Marketing
University of Phoenix
Associate's degree - Business Administration and Management, General
Pima Community College
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