Cassie Hines
Riva,MD
Summary
Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities . Savvy to industry trends, practices and customer demands.
Overview
17
17
years of professional experience
Work History
Executive Director of Business Development
Maryland Productions/Revolution Event Production
01.2021 - Current
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
- Drove strategic improvements to enhance operational and organizational efficiencies cutting annual costs by 15%.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Cultivated company-wide culture of innovation and collaboration.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Startup, Mergers & Acquisitions Specialist
GTI, Bloom Medicinals, Mana Supply Company
10.2017 - 01.2021
- Worked directly with Corporate management, Maryland dispensary managers to build patient platforms/landing pages, increasing dispensary traffic and sales by over 30% in year one.
- Liaised between management and employees to deliver conflict resolution, alleviate problems and interpret compensation and benefits policies.
- Visited state dispensaries, grow operations and processing facilities to build and maintain positive relationships within cannabis industry affiliates.
- Planned, orchestrated and attended multiple cannabis related events throughout state.
- Conducted patient education forums and seminars throughout Maryland communities.
- Reduced expenses by analyzing compensation policies and implementing competitive programs while ensuring adherence to state requirements/compliance.
- Implemented diverse marketing and promotional strategies to enhance brand performance in target markets.
Director Of PR/Community Relations
KW Ventures Holdings, LLC/Firefly Dispensaries
05.2016 - 04.2018
- Awarded PA Medical Marijuana permit by constructing KW Ventures, LLC community outreach plan for PA Dept. of Health.
- Initiated four key partnerships which resulted in state approved community outreach program.
- Developed new process for employee evaluation which resulted in marked performance improvements and decreased staff turn-over.
- Responsible for creative design for prominent "School to Table" project.
- Worked directly with Borough Managers, Grant Writers, School Officials, 501C3 organizations to achieve outreach to prospective patients in community.
- Researched and updated all required materials needed for firm and partners.
- Performed initial client assessment and analysis to begin research process.
- Supported Chief Operating Officer with daily operational functions.
- Stayed within budget for marketing expenses
Sales Manager/Department Head
Davio's Northern Italian Steakhouse
7 2010 - 11 2017
- Planned, organized, coordinated, special events including: business meetings, pharmaceutical dinners, fashion shows, charity events and weddings.
- Maintained and developed impressive client relationships.
- Implemented inbound and outbound marketing, created promotional/seasonal marketing concepts, attended networking events and maintained client portfolios.
- Increased annual sales from $900,000 to $2.9 million since start date.
- Exceeded regional annual sales target by 10%.
- Closed average of 7 out 10 client event contracts.
- Created and launched new online marketing strategies that resulted in over $25,000 sales increase annually.
- Trained all incoming sales team members.
- Increased revenues by 25% within first year as Sales Manager.
- Built relationships with customers and community, resulting in increased number of repeat clientele.
Director of Events
Fountain Rock Event Group.....Frederick, Md
09.2007 - 01.2009
- Orchestrated planning, networking, and marketing for all special events to ensure great client-planner relationship in hopes of retaining business.
- Handled all event décor with care, concern and creativity, providing each client with unique affairs.
Sales, Events, Personal Shopper
Robertson's Flowers & Events
09.2006 - 09.2007
- Sales/ Events/ Personal Shopping Studied industry trends for events and weddings and increased department sales by over 10%.
- Developed pricing strategies by attending trade shows, and negotiating vendor product costs to exceed gross margin objectives.
- Personally responsible for all high-end, and celebrity clientele personal shopping.
- Demonstrated ability to network well, and establish new accounts exceeding $20,000 per client.
- Consistently had highest monthly number of "luxury" Item sales in 9 person department.
Education
Associate of Arts - Marketing
Montgomery County Community College
PAAssociate of Science - Hospitality Management
Pennsylvania Institute of Culinary Arts/Le Cordon Bleu
Pittsburgh, PASkills
- Relationship building
- Strong written/verbal communication
- Conflict resolution
- Staff development
- Client assessment and analysis
- Process implementation
Additional Information
Location Scout/Event Planner/Extra- “It’s Always Sunny in Philadelphia” (3 Seasons)
Volunteer/Foster at Hemlock Edge Rescue
PR/Fundraiser Planning for Autistic Endeavors
Founded/Created “Yappy Hour” program at The Ritz Carlton, Philadelphia
Coordinated Events/Donations- Female Professionals Collective, Philadelphia Chapter
Timeline
Executive Director of Business Development
Maryland Productions/Revolution Event Production
01.2021 - Current
Startup, Mergers & Acquisitions Specialist
GTI, Bloom Medicinals, Mana Supply Company
10.2017 - 01.2021
Director Of PR/Community Relations
KW Ventures Holdings, LLC/Firefly Dispensaries
05.2016 - 04.2018
Director of Events
Fountain Rock Event Group.....Frederick, Md
09.2007 - 01.2009
Sales, Events, Personal Shopper
Robertson's Flowers & Events
09.2006 - 09.2007
Sales Manager/Department Head
Davio's Northern Italian Steakhouse
7 2010 - 11 2017
Associate of Arts - Marketing
Montgomery County Community College
Associate of Science - Hospitality Management
Pennsylvania Institute of Culinary Arts/Le Cordon Bleu
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