Summary
Overview
Work History
Education
Skills
Certification
PORTFOLIO
Timeline
Generic

Eric Poole

Blue Bell,PA

Summary

Experienced performance marketer with expertise in driving lead generation and optimizing acquisition costs through digital strategies. Success in managing large media budgets and leveraging AI-driven tactics for SEO and content programs. Skilled in web analytics and automation tools, enhancing campaign ROI in both B2B and B2C sectors.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Performance Marketing Consulting

Brodie Interactive
Blue Bell, PA
08.2011 - Current
  • Increased paid search leads by 150% while reducing the cost per lead across multiple platforms.
  • Drove 30% year-over-year growth in organic traffic through tailored SEO, AEO, and GEO strategies, and compelling content campaigns.
  • Integrated AI tools and automation platforms into multichannel marketing strategies to maximize return on investment.
  • Developed monthly reporting dashboards for client engagement.
  • Conducted comprehensive research and data analysis to support strategic planning and informed decision-making.

Performance Marketing Manager

Collective
San Francisco, CA
05.2023 - 06.2025
  • Scaled Google Ads spend by 60% while reducing customer acquisition cost by 55% and increasing sales-qualified leads by 120%.
  • Directed SEO, AEO, GEO, and content marketing initiatives, achieving consistent organic growth, enhanced SERP visibility, and citations in AI tools.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Managed omnichannel paid campaigns across Google Ads, Microsoft Ads, YouTube, and Reddit to enhance performance.
  • Collaborated with Sales, Product, and Data teams to align marketing strategies with business KPIs.

Digital Marketing Manager

American Financing
Denver, CO
02.2022 - 08.2022
  • Managed a $1M+ monthly paid media budget across Google, Facebook, Microsoft, and YouTube to generate mortgage refinance and home purchase leads.
  • Improved lead quality and conversion rates by overhauling audience targeting, refining ad creative, and implementing data-driven testing strategies.
  • Collaborated with internal sales and compliance teams to align messaging, reduce friction in the funnel, and stay ahead of regulatory requirements.

Education

Some College (No Degree) - Marketing, Business Administration

West Virginia University
Morgantown, WV

Skills

  • Performance marketing (PPC, SEO, AEO, GEO)
  • Lead generation
  • Google, Meta, LinkedIn, Reddit, and Microsoft Ads
  • Content marketing & strategy
  • AI-powered search strategies
  • AI tools and automation
  • Marketing automation (HubSpot, Mailchimp)
  • Data analysis and attribution (GA4, Tag Manager, Search Console, Metabase, Looker Studio)
  • Conversion Rate Optimization (CRO),
  • Inbound & full-funnel campaigns
  • Cross-functional collaboration and communication
  • Strategic planning
  • Project management
  • Analytical thinking

Certification

Google Ads Certified, Google Analytics Certified, HubSpot Certified, Microsoft Advertising Certified

PORTFOLIO

phillyadpro.com

Timeline

Performance Marketing Manager

Collective
05.2023 - 06.2025

Digital Marketing Manager

American Financing
02.2022 - 08.2022

Performance Marketing Consulting

Brodie Interactive
08.2011 - Current

Some College (No Degree) - Marketing, Business Administration

West Virginia University

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