Led creation of 30+ trainings with collaboration from media analytics, sales, insights, and product
Onboarded all new Account Managers on ad optimization, upselling, presentation skills, and data storytelling
Contributed to revenue growth by empowering Account Managers and Sales Executives with selling tactics, talk tracks, dashboards (Tableau, Mode), and CPG expertise
Created and maintained wiki resources to aid with information discovery, encourage learning, and empower AI tools
Senior Media Manager
Wunderman Thompson Commerce
02.2020 - 05.2022
Led e-commerce search strategy and execution for two enterprise level CPG companies directing $30m annually across all retail media networks: Amazon, Walmart, Target, Instacart, Kroger, Albertson's, and others
Customized reporting and dashboards to speak the language of each brand and align on advertising goals and recommendations to achieve them
Developed and implemented test and learn case studies, then translated into client recommended actions. One case study yielded a +400% ROAS on search spending
Co-created Wunderman Thompson Commerce classroom outreach program which led to mentoring two interns in inaugural media internship program
Trained six coworkers on search advertising including use of Pacvue, PowerBI, Smartsheets, and Helium10
Advertising Manager
Orca Pacific Amazon Agency
12.2018 - 01.2020
Serviced Amazon search and DSP campaigns for 15 accounts helping achieve or surpass their attributed revenue and ROAS goals consistently
Adopted Pacvue, Skai, Reviewbox, Jungle Scout, Merchant Words, Insight Leap, Viral Launch, and other software solutions to scale productivity and extract insights to drive better advertising performance for brands
Created and presented yearly Amazon advertising blueprints to executives in electronics, home, toys, CPG, outdoor, and apparel categories.
Trained in three direct reports on Amazon search and DSP then acted as their manager scheduling their time and performing QA on their work.
Advertising Manager
TANA Sales and Marketing
09.2017 - 08.2018
Started the digital advertising department for TANA after training originally as a content manager
Authored agency best practices on search advertising and shifted client opinions to scale Amazon advertising investment with TANA over 300%
Account Manager
Buy Box Experts
03.2016 - 09.2017
Project managed the content revision of 10+ catalogs for brands selling on Amazon
Selected as the Amazon Advertising SME for Buy Box Experts in charge of training other team members on search and display best practices for Amazon sellers.
Directed over $1m yearly advertising spend while surpassing performance goals repeatedly.
Pay-Per-Click Specialist
Real World Marketing
01.2015 - 03.2016
Created and audited detail page content for brands on Amazon increasing conversion rates 1-3% on average
Defined Real World Marketing's Amazon Advertising strategy and best practices
Founder
ECommerce Solutions
09.2015 - 09.2016
Launched an Amazon services company offering PPC audits, campaign buildout, A+ Detail Page creation, copywriting and content consultation
Improved ROAS over 100% for clients in fitness, personal care, outdoor, lawn & garden, and CPG
100% success rate closing new business leads.
Education
Bachelor of Science - Marketing
University of Minnesota, Carlson School of Management
Timeline
Sales Enablement Manager
Instacart
06.2022 - 02.2024
Senior Media Manager
Wunderman Thompson Commerce
02.2020 - 05.2022
Advertising Manager
Orca Pacific Amazon Agency
12.2018 - 01.2020
Advertising Manager
TANA Sales and Marketing
09.2017 - 08.2018
Account Manager
Buy Box Experts
03.2016 - 09.2017
Founder
ECommerce Solutions
09.2015 - 09.2016
Pay-Per-Click Specialist
Real World Marketing
01.2015 - 03.2016
Bachelor of Science - Marketing
University of Minnesota, Carlson School of Management