Overview
Work History
Education
Timeline
Generic

Eric Proops

St Paul,MN

Overview

9
9
years of professional experience

Work History

Sales Enablement Manager

Instacart
06.2022 - 02.2024
  • Led creation of 30+ trainings with collaboration from media analytics, sales, insights, and product
  • Onboarded all new Account Managers on ad optimization, upselling, presentation skills, and data storytelling
  • Contributed to revenue growth by empowering Account Managers and Sales Executives with selling tactics, talk tracks, dashboards (Tableau, Mode), and CPG expertise
  • Created and maintained wiki resources to aid with information discovery, encourage learning, and empower AI tools

Senior Media Manager

Wunderman Thompson Commerce
02.2020 - 05.2022
  • Led e-commerce search strategy and execution for two enterprise level CPG companies directing $30m annually across all retail media networks: Amazon, Walmart, Target, Instacart, Kroger, Albertson's, and others
  • Customized reporting and dashboards to speak the language of each brand and align on advertising goals and recommendations to achieve them
  • Developed and implemented test and learn case studies, then translated into client recommended actions. One case study yielded a +400% ROAS on search spending
  • Co-created Wunderman Thompson Commerce classroom outreach program which led to mentoring two interns in inaugural media internship program
  • Trained six coworkers on search advertising including use of Pacvue, PowerBI, Smartsheets, and Helium10

Advertising Manager

Orca Pacific Amazon Agency
12.2018 - 01.2020
  • Serviced Amazon search and DSP campaigns for 15 accounts helping achieve or surpass their attributed revenue and ROAS goals consistently
  • Adopted Pacvue, Skai, Reviewbox, Jungle Scout, Merchant Words, Insight Leap, Viral Launch, and other software solutions to scale productivity and extract insights to drive better advertising performance for brands
  • Created and presented yearly Amazon advertising blueprints to executives in electronics, home, toys, CPG, outdoor, and apparel categories.
  • Trained in three direct reports on Amazon search and DSP then acted as their manager scheduling their time and performing QA on their work.

Advertising Manager

TANA Sales and Marketing
09.2017 - 08.2018
  • Started the digital advertising department for TANA after training originally as a content manager
  • Authored agency best practices on search advertising and shifted client opinions to scale Amazon advertising investment with TANA over 300%

Account Manager

Buy Box Experts
03.2016 - 09.2017
  • Project managed the content revision of 10+ catalogs for brands selling on Amazon
  • Selected as the Amazon Advertising SME for Buy Box Experts in charge of training other team members on search and display best practices for Amazon sellers.
  • Directed over $1m yearly advertising spend while surpassing performance goals repeatedly.

Pay-Per-Click Specialist

Real World Marketing
01.2015 - 03.2016
  • Created and audited detail page content for brands on Amazon increasing conversion rates 1-3% on average
  • Defined Real World Marketing's Amazon Advertising strategy and best practices

Founder

ECommerce Solutions
09.2015 - 09.2016
  • Launched an Amazon services company offering PPC audits, campaign buildout, A+ Detail Page creation, copywriting and content consultation
  • Improved ROAS over 100% for clients in fitness, personal care, outdoor, lawn & garden, and CPG
  • 100% success rate closing new business leads.

Education

Bachelor of Science - Marketing

University of Minnesota, Carlson School of Management

Timeline

Sales Enablement Manager

Instacart
06.2022 - 02.2024

Senior Media Manager

Wunderman Thompson Commerce
02.2020 - 05.2022

Advertising Manager

Orca Pacific Amazon Agency
12.2018 - 01.2020

Advertising Manager

TANA Sales and Marketing
09.2017 - 08.2018

Account Manager

Buy Box Experts
03.2016 - 09.2017

Founder

ECommerce Solutions
09.2015 - 09.2016

Pay-Per-Click Specialist

Real World Marketing
01.2015 - 03.2016

Bachelor of Science - Marketing

University of Minnesota, Carlson School of Management
Eric Proops