Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Timeline
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Eric Ratcliff

Centennial,CO

Summary

Logistics Account Executive with a strong background in transportation and digital marketing, leveraging 5 years of experience to optimize logistics processes and drive revenue growth. Proven track record in customer service, data analysis, and e-commerce, consistently exceeding sales targets and enhancing operational efficiency. Proficient and negotiating competitive rates and implementing data-driven insights to reduce costs and improve transit times. Diligent and forward-thinking professional with organized and competitive nature focused on always growing customer base and increasing revenue numbers. Persuasive communication style, strategic planning strength and top conflict resolution strengths.

Overview

6
6
years of professional experience

Work History

Logistics Account Executive

Total Quality Logistics
02.2023 - Current
  • Build strong client relationships, providing tailored logistics solutions and ensuring smooth operations
  • Expand customer base and drove revenue growth through competitive rate negotiations and exceptional service
  • Optimize route planning using data-driven insights, reducing transit times and operational costs
  • Collaborate with internal teams to streamline logistics processes, fostering continuous improvement
  • Ensure compliance with industry regulations and company policies, meticulously managing documentation and track record
  • Analyzed market trends to identify growth opportunities, securing contracts and boosting revenue
  • Partnered with carriers to improve service levels, resulting in an increase in customer satisfaction.

Director of Paid Acquisitions

NFT Shakers
04.2022 - 01.2023
  • Directed paid acquisition strategy, boosting NFT sales for clients through effective lead generation
  • Executed and optimized paid social campaigns on Facebook, Instagram, and TikTok
  • Managed 20+ ad accounts, discovering new growth channels and enhancing landing page conversions
  • Collaborated with teams to create marketing campaigns, enhancing brand visibility and engagement
  • Implemented strategic optimizations in ad campaigns, achieving a reduction in cost per acquisition
  • Conducted in-depth market analysis to identify high-ROI opportunities, optimizing ad spend efficiency
  • Conducted forward-thinking acquisition strategies that positioned clients head in the competitive NFT market
  • Designed innovative ad creatives, resulting in an increase in CTR and boosting engagement
  • Conducted A/B testing on various ad formats, optimizing performance improvement in conversion rates.

Co-Founder

KnE LLC
05.2018 - 09.2022
  • Developed and optimized paid social media campaigns, managing a substantial digital marketing budget
  • Audited ad campaigns to meet KPIs, enhancing user experience and reducing e-commerce friction
  • Managed website roadmap, improving site speed, conversion rate, and checkout flow
  • Oversaw daily ad spend in the range of four to five figures, proficient in Facebook Business Manager
  • Led e-commerce operations, managing website products, promotions, and ensuring compliance with standards
  • Conceptualized and launched new products, increasing revenue by 18% and expanding market reach
  • Coordinated with my team to create compelling campaigns, enhancing brand visibility and engagement by 20%
  • Analyzed market trends to identify growth opportunities, resulting in an increase in customer acquisition
  • Implemented automation tools for ad management, reducing manual oversight and improving efficiency.

Education

Business Administration -

California University of Pennsylvania (Men's soccer team)
05.2019

Business Administration -

Upper Iowa University (Men's soccer team)
05.2017

Skills

  • Client Relationship Management
  • Data-Driven Optimization
  • Revenue Growth
  • Market Analysis
  • Campaign Optimization
  • Process Improvement
  • E-commerce Management
  • Logistics Analysis
  • Customer Relations
  • Analytical Thinking
  • Sales strategy
  • Brand Development Strategy
  • Ecommerce Platform Knowledge

Additional Information

Outside of work, I am passionate about sports and competition. I competed in soccer throughout my college career at California University of Pennsylvania, developing a strong competitive spirit and teamwork skills. Currently, I enjoy golfing, which provides constant challenges and opportunities for learning and improvement. I am committed to continuous personal and professional growth, always eager to embrace new challenges. If you are interested in connecting or have opportunities that align with my expertise, I would be delighted to hear from you. Let us explore collaborations and achieve great success together.

Timeline

Logistics Account Executive

Total Quality Logistics
02.2023 - Current

Director of Paid Acquisitions

NFT Shakers
04.2022 - 01.2023

Co-Founder

KnE LLC
05.2018 - 09.2022

Business Administration -

California University of Pennsylvania (Men's soccer team)

Business Administration -

Upper Iowa University (Men's soccer team)

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Eric Ratcliff