Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Eric Reagan Dorton

Eric Reagan Dorton

Dallas,TX

Summary

Accomplished and strategic wine & beverage executive with extensive experience in developing and executing robust sales & marketing plans to achieve revenue, while leading high-performing sales teams and attaining key milestones, nationally and internationally, both on and off-premise.

Overview

2026
2026
years of professional experience

Work History

Vice President National Accounts

Darco Capital/ Darco Spirits
06.2024 - Current
  • Oversee all aspects of National Sales for Off-Premise and assist with acquiring new On-Premise accounts. Reporting to both CEO and Owner, duties include management of VIP & wholesaler data for the company, creation of trade marketing programs which are co-developed with CMO (include all nationally mandated programs in WFM, TWM, BevMo, Albertsons, Specs, and Live Nation) conceptualize, develop and execute GSM’s and new brand launches with wholesalers (included is RNDC, SGWS, GLWS, and Empire)
  • New Business Development - National Accounts acquired in 2025: Albertsons chain, Kroger chain, BevMo, Specs, Target, Meijers, Binny’s, Rouses, Publix, Whole Foods Market. Management of over 25 national large regional accounts that include, Long’s, Total Wine & More, Liquor Barn, Bristol Farms, Lees, Spanky’s and others.
  • National On-Premise wins in 2024/ 25 include all Levy, Aramark, and Live Nation venues, Darden & Landry’s brands, Trulucks, & Del Frisco’s. Personally assist with compliance of the multi-venue accounts and oversee various programs.
  • Majority of Vodka brand sales were down -9% in 2024, Darco was up +3.2% YOY and currently, we are at 9% higher in earnings than entire 2024 calendar year. Revenue will exceed $10,000.000 in 2025 with combined brands.
  • Success of Live Nation partnership allows for parlaying sales to accounts such as BevMo and Albertsons before and after our sponsorship of Ohana Fest. Similar experiences are being created for CO, PA, NV, AZ, and TX that will be parlayed for programs in national accounts around these Live Nation venues.

National Brand Manager

E.&J. Gallo Winery 10 Years
  • 10 years of Trade Marketing strategies management for E.&J. Gallo. Included is the creation of National & International programs for the Barefoot Cellar’s brand with management of 320-member international sales & marketing team. Monitored competitor insights and trends with support of primary wholesaler, SGWS. Led efforts as Compliance Officer, working with U.S. legislators allowing wine promotions to be tax free for philanthropic endeavors, fostering brand growth. Established enduring partnerships with renowned organizations including Grammy’s, Academy Awards, major music festivals, AFI, Fashion Week, Sundance, and others, as a parlay to successful National Accounts business.
  • Member of management team for Barefoot Cellars Brand - E.&J. Gallo, created a sales team that manifested a remarkable sales surge from $30 million to $1 billion annually, during 10 year tenure.
  • Propelled Barefoot wine brand to #1 selling brand at Target Co. by achieving $25 million profits within its year of introduction, achieved E.&J. Gallo’s first wine sale to Target and, in tandem, selling in 12 sibling Gallo wine brands.

Managing Partner - Owner Napa Valley Winery

Appellation Earth Winery & WTN 3.5 Years
  • Winemaker: Napa Valley wine with patented RFID label created with anti-theft and provenance tech with app for smart phones, developed in tandem with Avery-Dennison paper company. Partner with Broadway show Hamilton.
  • Responsible for New Business Development, establishing partnerships with Southern Glazers and other wholesale partners, Regional & National sales as well as winemaking & negotiation duties.
  • Accounts acquired included Total Wine, Binny’s, Specs, Whole Foods, BevMo, The Mansion, Galatoire’s, Brennan’s.
  • Negociant for various private label brands for retail and National Accounts. Sold company/ Winery to VC group.

National Accounts, Negociant, Winemaker, Importer

Martin Sinkoff Wine Nicolas Feuillate 1.5 Years
  • Collaborated with 1st Growth Bordeaux Chateaus, including exclusive rights to Moueix brands and Pétrus for US.
  • Initiated launch of Nicolas Feuillate Champagne in the US, managed day to day sales of Champagne, Established New Orleans market to dominate the US, in sales. During my tenure, sales grew to $11 million in US revenue.
  • Managed National Account sales for 1/2 the US Market, US West & Texas. SGWS & RNDC.
  • Winemaker for La Madeleine (Narbonne), assisted in winemaking Chateau De Jau (Perpignan) - importer of both.

Vice President, Negociant - Champagne Thiénot

Champagne & Château 2 Years
  • National Sales included acquiring wholesalers for our Imports and Thienot Champagne -RNDC.
  • Accounts acquired included Sam’s (Chicago), Specs, Whole Foods, BevMo, The Mansion, Galatoire’s, Brennan’s.

Managing Partner - Brand Development National Accounts

Bon Affair Winery 2 Years
  • Responsible for New Business Development, acquiring National Wholesaler partnerships (RNDC), Regional & National sales, Winery Direct brand to Total Wine, acquired Academy Awards sponsorship, SXSW, and Coachella.
  • National Account sales acquired in Total Wine, Sprouts and Whole Foods. On-Premise - Kimpton and Omni Chain.
  • Winemaker & development responsibilities: created & developed Healthy alternative wine based beverage served as an RTD in proprietary aluminum bottle-can, co-created with Ball Industries.
  • Sold brand to Mark Cuban Holdings on an episode of SharkTank.

Regional Manger

Domaine Bouquet Organic Winery 1 Year
  • Introduced the Argentinian Organic wine brand to Texas, CO, KS, MO, LA, NM; instrumental in implementing new wholesalers, developing relationships and sales to Kroger, Spec’s, Whole Foods and Sprout’s (Nationally).

Education

BS in Enology, Viticulture - TAES Masters program in Enology & Wine Business

Texas Tech University
Lubbock, TX

Skills

  • Wine Co Owner - Managing Partner
  • VIP & IRI skilled
  • Wholesaler partners SGWS & RNDC
  • Degreed Enologist & Winemaker
  • Wine Educator- TX Tech Gallo
  • New Business Development
  • National Account Management
  • Bordeaux futures buyer
  • Wine & Champagne Importer
  • Leadership US and International
  • 20 yrs as wine supplier/ negociant
  • On-Premise management

Affiliations

  • Dallas Film Festival board
  • Biblical Arts Museum board
  • Grammy member, TX
  • Emeritus Boys and Girls Club board

Timeline

Vice President National Accounts

Darco Capital/ Darco Spirits
06.2024 - Current

National Brand Manager

E.&J. Gallo Winery 10 Years

Managing Partner - Owner Napa Valley Winery

Appellation Earth Winery & WTN 3.5 Years

National Accounts, Negociant, Winemaker, Importer

Martin Sinkoff Wine Nicolas Feuillate 1.5 Years

Vice President, Negociant - Champagne Thiénot

Champagne & Château 2 Years

Managing Partner - Brand Development National Accounts

Bon Affair Winery 2 Years

Regional Manger

Domaine Bouquet Organic Winery 1 Year

BS in Enology, Viticulture - TAES Masters program in Enology & Wine Business

Texas Tech University

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Eric Reagan Dorton